1. Bob Masters
Small Business Owner
Run the company for 10 years
Married with 2 children (10 and 8)
Male
Age 35-45
Dual HH Income: $140,000
Suburban
Calm demeanor
Likes to speak to people
at a push

2. Bob Masters
Keep profitable
Keep overheads low
Getting everything done with a small staff
No IT understanding
Make them more efficient and he can work from home
Give his book keeper access

3. Bob Masters
I know I should understand IT but I really haven’t needed to. If they spoke plain English perhaps I would get it.
I don’t really understand IT.
What if it doesn’t work out for me?

4. Bob Masters
It’s simple
No risk
If you can use Facebook you can use our software. You don’t need to know IT, we do all that for you, you just concentrate on growing you business.

5. Dave Matthews
Works in a 15 man construction company
Worked there for 5 years
Last 2 years looking after projects and admin since chainsaw accident
50-60 years old
Divorced
Grown up kids
$50k
Mid west
Just wants things done
Abrupt
No nonsence,

6. Dave Matthews
Modernize the business to make his life easier
Win more business off of local competitors
Technical laggards
Budget restraint
Keep it simple, no IT and he will look good
Give them access to their business applications on site for quotes

7. Dave Matthews
Its just another tool, I just want things to work, If I had a drill that failed as often as IT I would have thrown it away a long time ago.
Who are you?
It’s expensive for 5 guys

8. Dave Matthews
Latest technology without changing your programs
Trusted provider to hundreds of companies
Our software is just another tool, but rather than learning new things you just keep using your old software. Thousands of companies work this way every day and so can you.

9. Steve Curry
Experienced engineer now working for himself
Unmarried
Male
$100k
Viginia
Open to ideas
Will use chat
Lots of questions

10. Steve Curry
Find innovative solutions for his customers
Look for recurring revenue with light touch
Building a portfolio but not sure which products
Doesn’t get why his customers wouldn’t buy a server and firewall
Provide a door opener product
Monthly recurring revenue

11. Steve Curry
I love tech but it has to be hassle free, I need o generate more revenue but not if that means losing it in support overheads
You guys are unheard of
Why don’t I just use logme in?

12. Steve Curry
Easy low touch recurring revenue
Cool product to make you some quick wins
Creating low touch monthly recurring revenue is a great goal
but its one which you can achieve from today. No need to make
set up investments, you can just start selling right away.

13. Andy Makin
Runs own software company
Started it 10 years ago, 2 partners
Ex army
Married 3 kids
Male 56
£150,000
Surrey
Friendly but sharp
Busy, so what ever device he is on he will use

14. Andy Eakins
Protect revenue without large investment
Keep his product relevant
Losing customers to online options
Hosting of own application becoming cumbersome
Add functionality
Be pain free

15. Andy Eakins
If I had time I would build it myself. I need to deliver more with less.
Do my customers need the functionality enough for me to make the effort
Not business grade service

16. Andy Eakins
Used by partners
No need to recode
Simple to deploy
Add extra capabilities with no drain on your resources. Hundreds of partners have that this is simple to deploy.