1. Hospitality & Tourism Industry Outlook
John A. Williams, Ph.D.
Dean
The College of Business Administration
Director
The Hospitality Research Center

2. Record Spending for Tourism
$7.05 billion – a 3.5% increase over visitor spending in 2014
62.9% are repeat visitors
Visitors with household income of $200,000 or more are now 10.4% of visitors

3. Record Spending for Tourism
24.2% of visitors have a household income of $100,000-$149,000
The percentage of visitors with an income of under $25,000 continues to decrease

4. Average Booking Window (In Months)
Source: NOCVB Definite Bookings

5. Booking Window (In Months)
Source: NOCVB Definite Bookings

6. Hotel Room Rate (In dollars/Annual Average)
Source: Smith Travel Research

7. Hotel Occupancy Rate (Percent/Annual Average)
Source: Smith Travel Research

8. Hotel Room Supply (Annual Average)
Source: Smith Travel Research

9. Casino Revenues ($Millions/Monthly Average)
Source: Louisiana State Police

10. Change in Jobs New Orleans Metro vs. US (2015 over 2014)

11. Leisure and Hospitality Employment (Jobs in Thousands/Annual Average)
Source: US Bureau of Labor Statistics

12. Employment (Jobs in Thousands/Annual Average)
Source: US Bureau of Labor Statistics

13. Visitation and Spending
*Total spending is not adjusted for inflation. Gambling was added to the analysis in 2012.
Source: New Orleans Visitor Profile 2014, HRC

14. Hotels In Constr. Final Planning Planning Luxury 1 Upper Upscale 26
Upper Midscale 5 8
Midscale 4
Economy
Independent
TOTAL 7 14
Source: Smith Travel Research

15. Rooms In Constr. Final Planning Planning Luxury 350 Upper Upscale 692
Upper Midscale
196
882
168
Midscale
522
737
233
Economy
Independent
701
TOTAL
718
1,619
2,144
Source: Smith Travel Research

16. Thank you