1. SUSTAINABLE TOURISM IN ALBANIA

2. SUSTAINABLE TOURISM
The United Nations General Assembly proclaimed 2017 as the International Year of Sustainable Tourism for Development. In the context of the Sustainable Development Agenda of 2030 and the Sustainable Development Goals, the International Year aims to support changes in policy design, business practices and consumer behavior within a tourism that contributes to the sustainable development Goals.

3. SUSTAINABLE TOURISM
Tourism is in a specific position in the contribution it gives to the development of economy:
First due to the dynamism, sector growth and the great contribution
which it provides in the economy and local destinations.
Secondly, because tourism is an activity that involves
a multidimensional relationship between consumers
(visitors), industry, environment and local communities.
The tourist customer travels to the producer and the product. This leads to three
important unique aspects of the relationship between tourism and
sustainable development:
Interaction: the nature of tourism as a service industry based on providing one
experience of new countries
Awareness: Tourism makes people (visitors and locals) much more aware of
environmental issues and differences between peoples and cultures.
Addiction. Much of the forms of tourism are based on visitors' requests for experience in clean places and intact, attractive natural areas, historic tradition and cultural authenticity and hospitality from the locals with whom they have one positive report.

4. SUSTAINABLE TOURISM IN ALBANIA
Tourism is an important subsystem of the Albanian economy, considering a key factor of regional development and economic growth.
To ensure the long –term success of the tourism destination
on the international tourism market, Albania has approved a
new law "On Tourism" which aims to turn tourism into a
priority sector of Economic Development and to
develop a sustainable tourism
Direct Objectives of law are:
creating a sustainable and environmentally friendly tourism
and an all year tourism;
increasing the number of tourists, nights stay and
incomes from the sector;
increasing of the quality of services;
reduction of informality;
promoting strategic investment in tourism;

5. SUSTAINABLE TOURISM IN ALBANIA
In the line with the new law NTA has built a tourism strategy on defined destinations, rather than overall marketing of Albania. This strategy suggests the following four destinations: The New South – For high and cultural heritage and beach tourism. Tirana – For convention and weekend visitors. Marina – For yacht and sailor visitors, high-end beach tourism. Albanian Alps -For nature, active and sports tourism

6. SUSTAINABLE TOURISM IN ALBANIA
Albania has introduced a new concept, that of
tourism priority areas, which is based on the principles of
integrated development.
The objectives of this concept are:
To support the development of tourism;
To improve the current situation of territorial development
in tourist areas;
To create a platform on which detailed plans can be drafted
for the development of tourist priority areas;
To guide Local Government Units and Line Ministries in the
development of their activities in areas of tourism priority;
To protect and preserve natural, cultural, historical assets as
well landscape.
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7. FACTS ABOUT ALBANIA Located in the center of Southeastern Europe
at major crossroads.
Neighboring: Montenegro, Kosovo, Macedonia & Greece
Surface: 28,748 km² (Belgium: 30,355 km²)
Population: 2.9 million (average age ca years)
Coastline: km north-south
Climate:  moderate/mild, sunny days
Int. Airport: Mother Teresa Airport, Rinas, 11 km northwest
of Tirana
Main Ports: Durres, Saranda, Vlora, Shengjin
Road network: 3,848 km of national roads
Resources: Petroleum, gas, bauxite, chromite, copper, iron,
nickel, salt & timber, hydropower, solar & wind energy
energy

8. STATISTIC ON TOURISM IN ALBANIA
GDP: DIRECT CONTRIBUTION was ALL 127.7bn (USD1.0bn), 8.4% of total GDP in 2016 and is forecast to rise by 5.2% in 2017.
GDP: TOTAL CONTRIBUTION was ALL 393.0bn (USD3.2bn), 26.0% of GDP in 2016,
and is forecast to rise by 5.3% in 2017.
EMPLOYMENT: DIRECT CONTRIBUTION was 85,500 jobs (7.7% of total
employment). This is expected to rise by 3.2% in 2017.
EMPLOYMENT: TOTAL CONTRIBUTION including jobs indirectly supported by the
industry was 23.9% of total employment (267,000 jobs). This is expected to rise by
3.2% in 2017
VISITOR EXPORTS generated ALL219.1bn (USD1,773.8mn), 56.1% of total exports
in This is forecast to grow by 5.0% in 2017
INVESTMENT in 2016 was ALL28.9bn, 7.0% of total investment (USD0.2bn). It should
rise by 9.2% in 2017
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9. STATISTIC ON TOURISM IN ALBANIA
STATES
JANUARY – JULY 2016
JANUARY – JULY 2017
Annual change in %
Kosovo
-17,3
Macedonia
9,6
Greece
5,6
Italy
56,5
England
52.250
70.626
35,2
Montenegro
4,4
Poland
34.304
58.710
71,1
United States
43.865
57.843
31,9
Germany
40.288
62.889
56,1
Switzerland
23.855
33.349
39,8
Other
35,6
In total
6,4
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11. Thank You
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