1. CREDAI STUDY AND TRAINING 2014
PRESENTATION
CREDAI STUDY AND TRAINING 2014
B.N. KALYANI
FEBRUARY 14, 2014

2. Introduction STRATEGY DRIVERS Experience Internal activity
External markets
Global company
Global Leadership
DRIVERS
Business Model
Organization – HR Process
Speed
Ability to deal with adversity
Experience
Management shapes globalization process
There after Global starts shaping the company and the organization

3. BFL’s Approach to Global Manufacturing Excellence
Build the organization
Focus on cost quality and internal processes
Leverage domestic market to build export orientation & become a global company
Build world class scales and organizational technology capability
Conduct operations across the globe
De-risk the business & create new verticals
Add non-automotive & capital goods business to the Auto business.
Enlarge addressable market and reduce cyclicality

4. Global Footprint CAPACITY CAPACITY 180,000 Tons 387,050 Tons4 3 1 2
US SALES OFFICE
BFL
GLOBAL HEADQUARTERS
CAPACITY
180,000 Tons
CAPACITY
387,050 Tons
CDP BHARAT FORGE
Ennepetal, Germany
BHARAT FORGE DAUN
Daun, Germany
BF ALUMINIUMTECHNIK
Dresden, Germany
BHARAT FORGE KILSTA,
Sweden 1
Production base close to the customer
Proximity to large marquee Customers
Dual Shore manufacturing
Worlds largest single location forging facility
Technologically advanced, flexible forging & machining facility
Proximity to fast growing Auto markets of China & india
Dual Shore manufacturing 2 3 4
Capacity of over 560,000 Tons per annum
Crankshaft machining capacity of 1,200,000 Nos.
Capacity to machine 500,000 FAB & 750,000 steering knuckles 4

5. CONSOLIDATED REVENUES (RS MILLION)
Robust Financial Performance
CONSOLIDATED REVENUES (RS MILLION)
Financial crisis
CAGR 22%

6. Non Automotive Industry Non Automotive Industry
Expanding Horizons
Components for
Automotive Industry
$ bn Market *
Components for
Non Automotive Industry
Components for
Non Automotive Industry
Components for
Automotive Industry
$ bn Market *
Global Automotive
Forging Industry
$ bn Market*
Indian Automotive
Forging Industry
$ 1 bn Market*
Capital Goods
Capital Goods
Capital Goods
BFL Initially catered to the Indian Automobile market with a small presence in the export market.
Leapfrogged the gap thru Organic Growth & strategic acquisition of Technology & Customers.
In this process, the company has not only increased its business but also enhanced its addressable market size
* Company estimates on the basis of average forgings per vehicle. 6

7. Automotive: Global Presence7

8. Infrastructure Supply Business
New Verticals… Greater Focus… India’s Growth
Non - Auto Business
Energy
Transportation
Construction & Mining
Oil & Gas
Aerospace
Metal & Mining
Power
Construction
Locomotive
General Engineering
Thermal
Hydro
Wind
Marine
Infrastructure Supply Business 8

9. Industrial: Global Presence9

10. De-risked Business Model – Consolidated – FY 2013
PRODUCT
GEOGRAPHY 10

11. Locally Qualified personnel
HR Talent Factory… Key success Factor
Global Talent Pool
mix of 95% local & 5% Global
TALENT POOL FACTORY
Locally Qualified personnel
Master Degree in Manufacturing Management & Leadership Development program
Engg Degree, BITS, Master Engineer, Problem Solving, Team Building, Six Sigma, Kaizen
Apprentice Training & Talent Pipeline 11

12. Thank You www.bharatforge.com12