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Mobile Commerce 101 Presented by the Women In Wireless Mentoring Committee of the Mobile Marketing Association (mmaglobal.com) Lisa Stanton, CEO, Monitise.

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Presentation on theme: "Mobile Commerce 101 Presented by the Women In Wireless Mentoring Committee of the Mobile Marketing Association (mmaglobal.com) Lisa Stanton, CEO, Monitise."— Presentation transcript:

1 Mobile Commerce 101 Presented by the Women In Wireless Mentoring Committee of the Mobile Marketing Association (mmaglobal.com) Lisa Stanton, CEO, Monitise Americas John Mavraides, Director of Business Development, VeriSign Moderated by: Suni Vaidya, Board Member, dcMoMo

2 Agenda Brief Introduction Business Drivers for mCommerce
Worldwide Mobile Financial Ecosystem Ecosystem for Mobile Banking via SMS Application Vendor Overview Mobile Money Management Deployments in the U.S. Client Examples Q&A 2

3 Business Drivers for mCommerce
Enhance customer convenience and sense of security Mobile banking for anywhere, anytime banking Self-care Bill payment Mobile alerts for real-time account activity updates Enhanced security measures for potential theft or fraudulent activity Lower support costs while improving customer service quality Significant reduction in call center call volumes through self-service capabilities 108 million Americans will be mobile-banking customers within the next four years. Source: Javelin Strategy & Research, 2008 US Mobile Banking Benchmark Study 7% of consumers say that it is either somewhat or very important to have real time access to their account information – 53% say it’s even more important in the current economy. Source: MaCorr Research, November 2008 3

4 Worldwide Mobile Financial Ecosystem
4

5 Ecosystem for Mobile Banking via SMS
Wireless Carriers Handsets Back-end Applications Application Vendors Aggregator Account Management Back-end Integration 2-way Actionable Alerts Transactions Connection to carriers Message Tracking Multi-mode Delivery Shortcodes All Domestic Tier 1, Tier 2 and Tier 3 carriers International Carriers Cellphone PDAs Smartphones Pagers Retail Banking Credit Cards Wholesale Banking 5

6 MasterCard Mobile Money Send
Mobile P2P Landscape Application Vendor Overview Domestic Transfers Cash Edge ZoomPass mPay mCom PayPal Monitise MasterCard Mobile Money Send Obopay mCheck Bank-Oriented Carrier-Oriented Fundamo Affinity M-Via Western Union International Transfers 6 Source: Javelin Research 2009

7 Full Mobile Money Management for Today and Beyond
Account Management Payments Shopping Access Downloaded Application SMS Mobile Browser iPhone Registration Website Internet Banking Handset Call Center Apple App Store Remote Transfers A2A Payments P2P Payments Bill Pay Remittances Reloads Actionable Alerts Proximity NFC Payments NFC Coupons NFC Ticketing NFC Value Reload Coupons & Vouchers Merchant Payments Retail Offers Event Ticketing Transit Ticketing Online Shopping Mobile Shopping CNP Authentication Account Info Mobile Wallet Mgt Set & Manage Alerts Threshold Alerts Authentication Sales & Service Messages 7

8 Mobile Financial Deployments in U.S.
Mobile Banking / Alerts Account information (e.g., balances) Alerts and Notifications 2nd Factor Authentication Reduce online banking fraud Reduce identity theft mCommerce P2P Remittance Bill Payment 8

9 > > CASE STUDY > > HIGHLIGHT 9
VeriSign enables SMS banking services for the top 3 US banks— including the first major US bank to launch mobile banking services Within seconds of sending a text message to a shortcode, customers receive the account information via secure technology Balances for all their accounts The last five transactions of their checking, savings or credit card Outstanding balances and available credit VeriSign enables secure mobile delivery of user-specified transaction alerts, balance information and reminders One time pin for multifactor authentication and wire transfer identity verification Direct 2-way connection to most US carriers Dedicated account team, 24/7 support 25% month over month SMS traffic growth since October 2007, 9 shortcodes 9

10 > > CASE STUDY > > HIGHLIGHTS 10
The SafePass, launched in Sept’07, is Bank of America’s strongest protection in guarding against Online Banking fraud and identify theft VeriSign enables the SafePass mobile authentication service for Bank of America Customer signs in to Online Banking, registers a mobile device and requests a SafePass code The SafePass system, which uses authentication technology developed by VeriSign, sends a 6-digit code to the customer's mobile phone Customer opens the text message, enters the code online and completes the transaction The code can be used only once, and it expires 10 minutes after being issued The SafePass code is used for certain types of online banking activity such as securely adding new payees for Bill Pay, transferring large amounts of money or logging on from a new computer SafePass works in conjunction with Bank of America’s SiteKey anti-phishing technology According to Bank of America, the SafePass helps crack down on so-called Trojan software attacks 10

11 > > CASE STUDY > > HIGHLIGHTS 11
VeriSign enables PayPal 2-way mobile text messaging services in the US, UK, Canada, Germany, Austria and Australia Check PayPal Balance: Text “bal” to (PAYPAL). You receive a text message with your account balance. Send Money: To initiate, send a text to (PAYPAL) with the amount and the phone number or address (e.g., send 10 to , or send 10 to Actual transaction is completed via IVR or Web. Request Payment: To initiate, send a text to (PAYPAL) with the amount and the phone number (e.g., get 5 from ). Your friend gets a text request for money. When he/she confirms the payment, you get paid. Actual transaction is completed via IVR or Web. 11

12 > > CASE STUDY > > HIGHLIGHTS 12
The H&R Block Emerald MasterCard – Consumer Alerts Pilot Partnered with Metavante and Monitise Americas to pilot in 2 markets starting 1/09 “Add Funds” and “Balance Inquiry” alerts Exceeded forecasted enrollment by 73% On average, each enrolled cardholder generated 5 alerts in a 3-month time period Outcomes Client convenience No need to call the IVR or speak to a customer service agent Clients receive immediate text alerts when funds are loaded to the card Clients can conduct balance inquiries to check available funds at any time Client satisfaction Increased cardholder satisfaction Increased card usage, reload and tax preparation retention Expense reduction Reduce the expense and number client calls to the IVR Reduce the expense and number of agent assisted calls 12

13 Q&A 13

14 Thank you! For further questions, please contact: Panelists
Lisa Stanton, CEO, Monitise Americas, John Mavraides, Director of Business Development, VeriSign, Moderator Suni Vaidya, Board Member, dcMoMo, Mentoring Committee Chairperson, Women in Wireless, MMA Veronika Sonsev, VP Global Business Development, JumpTap, Mobile Marketing Association Kristine van Dillen, Director, Industry Initiatives and Partnerships , Special thanks to Mary Nelson, mBlox, and Rebecca Warzycha, Monitise Americas, for their assistance in planning this webinar. 14

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