1. Capitalize on the 2016 New Year Job Search Spike to Reach the Best Talent
February 3, 2016
Hey everyone. Happy new year. Thanks for joining us today. We have a quick agenda here.
First, were going to review some job search data for the new year, and touch a little on where you can find new high-quality job seekers coming to Simply Hired.
Second - we’ll discuss how you can capitalize on the surge in job seeker candidate flow and give you 3 actionable steps to help you take advantage of the opportunity at hand.

2. New Candidates Resolve to Find a Different Job Each January
The first Monday in January, job seeker activity spikes:
Job searches increased 92.84% on Monday, January 4, compared to the average number in December 2015.
Job seeker traffic remains high throughout Q1 each year
We’re a month into the year and the January’s data is in – So we’d like to share some insights we’ve collected on how much job seeker activity has already increased.
On, January 4th, which we, at Simply Hired, refer to as Job Hunt Monday, we saw a huge growth in the number of people coming to our site. In fact, job searches increased 93% on Monday, January 4th 2016 compared to the average number in December 2015.
This year’s increase even surpassed that of January 2015.
Now… if you haven’t acted yet, it’s ok. don’t worry. You haven’t completely missed the rush. Job searches have historically remained high in February and throughout Q1, spiking again in March. So the spike in job searches this January is not the only peak, but rather a strong kickoff for an even better year of talent acquisition in 2016.

3. Why So Much Activity?
New Year’s Resolutions: Previously passive job seekers re-evaluate their current roles and resolve to find new jobs
Job seekers who took a break for the holiday season in December re-start their job search in January
“We’ve seen a tremendous surge in job search activity on Job Hunt Monday as Americans research better opportunities for the year ahead.”
You can probably figure out what’s driving this search increase at the beginning of each year.
New Year Resolutions. Right behind weight loss and better managing their finances, people begin to think about finding a new job every January.
The data shows that Candidates are more determined to better their lives this year more than ever. So where do they go to look for new jobs? You guessed it. Simply Hired.
This is great news for talent acquisition professionals. Job seekers who were previously passive and difficult to reach have become active. That means a new set of eyes can see your jobs, many of which are top tier candidates.
James Beriker, President and CEO of Simply Hired

4. How to Reach High Quality Talent:
Refine Your Job Post Based on Relevant Keywords
Refine your job titles and descriptions based on keywords
Job seekers can more easily find your roles
More of the right kind of candidates can find you
TOP 5
Search Keywords
Search Jobs
job title, skills or company
city, state, or zip
LPN
Receptionist
Human Resources
Administrative Assistant
Sales
2016’s job seekers are unique. If you want to find the high-quality candidates you’d like to hire, you need to know not just where they are but also how to look for them.
You have to use the right words. Simply Hired is keyword and job seeker intent based. You have to put yourself in the job seeker’s shoes and understand what types of terms they are searching for. If you’re unsure, reach out to us and we can help.
Based on estimates from our Account Managers, the impact of not including industry standard keywords leads about 30-40% of jobs to receive clicks due to keyword mismatch.
By refining your job titles and descriptions, you should see an increase in interest as job seekers can more easily find your roles.

5. How to Reach High Quality Talent:
Job Seekers Are Mobile so You Should Be Too
Almost 50% of job seeker traffic originates from a mobile device
In the past 12 months Simply Hired had over 5 million mobile app sessions
Only 36% of companies currently have a mobile-friendly job search experience*
We’ve seen job search from a mobile device climbing exponentially over the past several years.
At Simply Hired, in the past 12 months, we’ve had over 44M visits to simplyhired.com from mobile devices and almost 50% of our total traffic came from a mobile device in 2015.
Theress a huge disconnect here though because only 36% of companies currently have a mobile-enabled job search experience. If you don’t have a mobile experience those jobs seekers come to your site to apply and hit a brick wall. It’s bad for your application rates and not great for your brand.
The good news is that companies don’t necessarily need to build out an end-to-end mobile recruiting experience. By enabling mobile sponsorship on Simply Hired, you can use our technology to provide mobile-friendly job listings.
And with a large majority of job seekers who don’t use other job search sites, you’ll reach a distinct and targeted pool of candidates.
* Smashfly Recruitment Marketing Report Card 2015

6. How to Reach High Quality Talent:
Bring Your Jobs to the Top of the List
By sponsoring your jobs on Simply Hired, your listings will be at the top of search results, ahead of the organic listings
Focused Job Seekers are much more likely to click on jobs that show up early on results pages
On page 1, 94% of job seekers were focused on a specific job vs. only 80% on page 4 were targeted searches
Organic job posting
Sponsored job
Simply Hired advertisers receive almost 4x
as many impressions as they did organically
Something we hear form time to time is that you don’t need to sponsor because your jobs are on Simply Hired for free already. Yes, Simply Hired aggregates jobs from all over the web, but what we’ve found is that after the first few pages of search results, job seeker views drop to nearly zero. This is typical of any search engine. Think about when you run a search on Google. Usually if what you’re looking for isn’t one of the first few results, you run a new search.
We’ve also noticed something else about our job seekers. On page 1 of search results, we’ve found that nearly all of the job seekers were focused on finding a specific job. But by page 4 of search results, only 80% of the clicks were from targeted searchers.
If your job is listed 10 pages back, the most focused candidates won’t even see it.
That’s why sponsoring your jobs is so critical. Here at Simply Hired, we show all relevant sponsored content before we show any free, organic listings.
By sponsoring your jobs on Simply Hired, your listings will be at the top of the search results and top of mind for the job seeker, ahead of the organic results.

7. Act Now to Capitalize on the Q1 Job Search Surge
Optimize Your Job Title and Description 2
Make Your Job Listings Mobile-Friendly 3
Ensure Your Roles are Front and Center
Your 2016 calendar is probably already packed so we wanted to make it easy for you to walk away from today’s discussion with some action items you can use to take advantage of this job surge now. These three steps can help you attract those top quality candidates who are on the hunt.
Number 1: Optimize your job titles and descriptions. Pay attention to keywords to help the right kind of job seekers more easily find your role. You can find more details around how to do this on the Simply Hired blog and your Simply Hired contact can also help.
Number 2: Make sure your job listings are mobile-friendly. Again, Simply Hired can help you accomplish this without redesigning your careers pages.
And finally, Number 3: Keep your jobs at the top of the search results to reach the most focused candidates. Simply Hired runs on a pay for performance model, which means we can focus more aggressively where your biggest needs are while still ensuring you have great coverage across all of your open positions.

8. Contact Simply Hired to Take Advantage of Increased Job Search Activity
Reach out to your client services manager to discuss how to best take advantage of the Q1 job seeker surge.
Not yet a Simply Hired customer and interested in learning more?
Now, if you’re already a Simply Hired customer, you can reach out to your Simply Hired contact.
They can help you take advantage of everything we just talked about.
If you’re not a client and interested in learning more you can contact Simply Hired at or
Also, as a special “thank you” for attending today’s webinar, you’ll receive our 2016 Trends Whitepaper, which will help you evaluate recruitment technology trends for 2016.
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