1. “CULT OF PERSONALITY” by LIVING COLOUR, 1988
I exploit you still you love me, I tell you one and one makes three, I'm the cult of personality. Like Joseph Stalin, and Gandhi, I'm the cult of personality Cult of personality Cult of personality.
Neon lights, a Nobel Prize, A leader speaks, that leader dies, You don't have to follow me, Only you can set you free.
You gave me fortune, you gave me fame. You’re my power in your God's name, I'm every person you need to be, I'm the cult of personality.
Look into my eyes, what do you see? Cult of personality. I know your anger, I know your dreams, I've been everything you want to be, I'm the cult of personality. Like Mussolini, and Kennedy, I'm the cult of personality Cult of personality Cult of personality.
Neon lights, a Nobel Prize, The mirror speaks, the reflection lies. You don't have to follow me Only you can set me free.
I sell the things you need to be, I'm the smiling face on your TV. I'm the cult of personality.

2.
CULT OF PERSONALITY
WHEN AN INDIVIDUAL USES PROPAGANDA (or other methods) TO CREATE
AN IDEALIZED PUBLIC IIMAGE
Instill within society the acceptance of the leader as the only person capable of achieving ideological goals of the state
LYRICS

3. There are 5 major
tactics that are used….

4. 1. IMPORTANCE of the PAST
The leader’s ability to connect to glories of the past.
Reminding society about past glories and placing themselves in the same realm as socially accepted heroic figures that actually took part in these historically significant events, leaders can successfully elevate themselves to the level of these men, even though they had little or no connection at all.

5. The Nazis as REICH (German Empire)
“One REICH, One Leader”…Hitler refers to
The Nazis as REICH (German Empire)
Stalin along side iconic communist figure
it elevates his status

6. 2. ONE WITH SOCIETY
The appearance that a leader is an equal member of society is a common theme highlighted in fascist and communist personality cult construction.
. The ability to create an illusion of the ruler as a common man, representing the common man, instills a subconscious belief that his policies are implemented for the benefit of the people.

7. Hitler is seen wearing similar clothing, in the same pose and holding the same flag as the people behind him.
By placing himself in pictures with many elements of Russian society (military, children, workers, etc.), Stalin appears to be in touch with their needs.

8. 3. ACHIEVING A GOD LIKE STATUS
As was previously discussed, communist and fascist leaders loved to touch on their "oneness with society." However, they simultaneously put themselves in a higher position than that of the masses.
The people treated these men as infallible national deities, placed in such a high position of reverence, that they were impervious to political opposition.
Challengers to their political legitimacy were eliminated by the simple fact that popular admiration and acceptance of their rule was so high, that an unknown political challenger had little chance of wrestling power away from such an untouchable national figure.

9. GOD LIKE STATUS

11. 4. COMMITMENT TO THE FUTURE
Leaders also looked for opportunities to express their commitment to the future.
The leader appears invested in the happiness of the children, which is perceived by the electorate as the leader's commitment to the national and ideological longevity of the country.

12. FUTURE

13. 5. ACHIEVEMENTS OF LEADERSHIP
People want to know what rulers are accomplishing while in power.
The leaders had to provide the public with a sense that national and ideological goals were actually being progressed and achieved under their rule

14. Stalin is seen strategizing
with a set of battle plans
Hitler and cronies pose in front of
the Eifel Tower after they occupied
most of France