1. Agent Evolution conference
Julia Lo Bue-Said,
Managing Director
The Advantage Travel Partnership
The Agents of Change
Agent Evolution conference

2. Who is Advantage?
As an independent business, Advantage is dominant in both the leisure and business travel sectors of the market.
Advantage is the largest travel group in the independent travel sector
A combined group turnover in excess of £4.5bn
Over 700 locations in the UK
Affiliated to over 6000 locations in 45 coutries across the globe
50% leisure split 50% business travel agencies
Multinationals to one off high street agents
Majority ownership of (WIN) Worldwide International Network
Insurance broker & underwriter

3. What do we do? Business support & consultancy Technology investment
Conferences, events & training
Commercial & marketing support
Airfares Desk
Managed and traditional serviced models
Advantage Holidays
Operate a global network
Industry leaders & experts

4. Customer behavior is changing…
“People don't care how much you know until they know how much you care.” Theodore Roosevelt

5. Embrace technology Personalisation Importance of data
Create relevant content

6. Innovation or disruption?
Adapting to change
Consumer behaviour & expectations
Transformational generation
Technology

7. Let’s talk about Bleisure…
“49% of business travellers already extend their business trips to further enjoy the destination.” Booking.com survey

8. Legislative changes

9. Looking ahead… Stay one step ahead Grow your business
Make a succession plan

10. Demonstrate your value…
Embrace change
Communicate
Stay relevant

11. Thank you Julia Lo Bue-Said Managing Director The Advantage Travel Partnership
OTT Conference 02 October 2017