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Published byRudolf Goodman Modified over 6 years ago
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A BID
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A BID is a business-led initiative which gives local businesses the power to raise funds locally to be spent on improving their trading environment
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WHY SOUTHPORT
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By the numbers 13.6% Total floorspace in Southport Town Centre was vacant in 2011. 81st Ranking by Venuescore in 2011 showed Southport ranked 81st vs its peak in 2005 when it was ranked 44th. In the past 12 months retail rents dropped by 16.7% and by 41.2% from £85 per sq ft to £50 per sq ft since 2008. 16.7%
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“Bring us the footfall and we’ll do the rest”
The Quote “Bring us the footfall and we’ll do the rest”
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THE DETAILS
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1.5 % 5 Years 6% 4% Hospitality 17% 73% Levy Project Length
Facts & figures... 1.5 % Levy 5 Years Project Length 6% Accommodation Attraction 4% Hospitality 17% Retail 73%
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Additional Voluntary Contributions
2014 Income £439,000 1.5% £7,000 Radio Income Additional Voluntary Contributions £10,000 £25,000 Sponsorship £481,000 Total Over 5 years a budget of £2.4 million...
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THE PROJECTS
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EVENTS CREATIVE ARTS TARGETED ADVERTISING MARKETING QUALITY STREET ENTERTAINMENT SUPPORT FOR INDEPENDENT BUSINESSES CLEANSING KEY GATEWAYS SAFETY SECURITY
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PROMOTING OUR TOWN... Increasing footfall Digital Marketing and Promotion Business Support
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IMPROVING OUR TOWN... Look and Feel Cleansing and Maintenance
Safe and Secure Welcome Ambassadors
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WHAT NOW
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Things to do... Consultation Press Launch Official Launch Ballot
Ongoing Press Launch July Official Launch September Ballot March 2014 BID Company July 2014
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