1. British Marine & TYHA Benefits
Sarah Dhanda
Chief Officer of Membership & Services

2. British Marine: The Key Facts
UK Membership Organisation for the Leisure Marine, Superyacht and Small Commercial sector
3 key income streams: Membership, London Boat Show and Southampton Boat Show
Financially stable organisation, underpinned by a healthy trust fund
Member led, decision making with boards of directors who are passionate about the organisation
Wide representation of the industry, membership numbers at over 1600
2 world renowned Boat Shows that contribute circa £900k directly to services
Dedicated, knowledgeable team of 52 staff

3. Senior Management Team
Howard Pridding
Chief Executive
Murray Ellis
Chief Officer of Boat Shows
James Day
Chief Legal and Operations Officer
Sarah Dhanda
Chief Officer of Membership & Services

4. Our Associations

5. The role of British Marine
Represent the Industry
Ministerial / MP
Government Departments, Agencies & Regulatory bodies
National / Devolved / Local
Provide Member Services
Technical
Environment
Skills & Training
International
Marketing
Legal
Statistics

6. The role of British Marine
Deliver world class boat shows
Southampton Boat Show
London Boat Show
Consumer Initiatives
The Green Blue
On The Water

7. Representation Brexit Navigation authorities Business rates
Marine Management Organisation
Health & Safety Executive

8. Products & services Marinas training Gold Anchor scheme
TYHA Code of practice
Terms of Business
Credit checking
Training Grants

9. Advice & Guidance Marketing & Communications Technical – work boats
Environment

10. Networking Conferences Summer visit Regional events
Sector specific events
Overseas shows & missions

11. Promoting You Look for the Logo On and offline B2C & B2B messages
Our key advertising campaign is Look for the Logo. This was launched back in July to coincide with our rebrand, and it’s a national campaign to promote all of our members – we are encouraging members of the public to purchase products and services from British Marine members.
Adverts have appeared across enthusiast press titles, online and in marinas. A 2016 campaign will be launched to tie in with the start of the new boating season, but we will also raise awareness with large signage at the London Boat Show in January, in much the same way as we did at the Southampton Boat Show. This includes large signs, postcards handed to visitors, adverts in the showguide and logo stickers on exhibiting members’ stands.

12. Marcomms Channels

13. Horizon scanning and futurology
Legislation
Threats
“Futures” project

15. Southampton Boat Show

16. The all new London Boat Show
Why the change?
We listened to our exhibitors and have responded
Responding to consumer trends
Modernization of the event - Responding to experience led lifestyles
The benefits it will drive
Opportunity to re-set the dial for the industry
Reduce exhibiting costs overall
Capitalize on being away from Christmas and new year
Capitalize on the holiday booking season
More business can commit to 5 days not 10
Three Shows will dive more footfall
Better value for everyone

18. TYHA – What’s new for 2017/18
TYHA Chair changes
TYHA website
Code of Practice
Summer Visit – London – 20th & 21st June
Which Marina at SBS & LBS
NMU Marina of the Year
Gold Anchor

19. TYHA – Gold Anchor
Less subjective & more objective
88 scored criteria in 6 sections
Better development tool
New entry level (self assessed)
New accreditation for luxury (superyacht) marinas
New look

20. TYHA – Gold Anchor

21. Gold Anchor – Sections & Criteria

22. Gold Anchor – Sections & Criteria

23. Gold Anchor – Sections & Criteria
Section number & heading
Criteria reference number
Criteria name
Maximum score for the criteria (converted from a score out of 10)
X denotes an essential requirement for accreditation
Maximum score achievable (out of 10) if criteria is matched
General description of criteria (if needed)
Describes the standard expected at each level of Gold Anchor
Gold Anchor level
Additional notes (if needed)
Cross reference to other documents

24. Gold Anchor – Accreditation Levels

25. Thank You