1. Global Marketing Review
Alberto Rodriguez-Baez
Sr. International Business Consultant
Beginning of Presentation.

2. CGBP Marketing
1. Which of the statements is false when considering assessing a company readiness to export?

3. CGBP Marketing
1. Which of the statements is false when considering assessing a company readiness to export?
c. Management Commitment is not required as long as they approve travel

4. 2. What is found at export.gov?
CGBP Marketing
2. What is found at export.gov?

5. 2. What is found at export.gov? d. All of the above
CGBP Marketing
2. What is found at export.gov?
d. All of the above

7. CGBP Marketing
3. The Gold Key services offered by the U.S. Commercial Services is useful for:

8. c. Identify and setting appointments with potential foreign partners
CGBP Marketing
3. The Gold Key services offered by the U.S. Commercial Services is useful for:
c. Identify and setting appointments with potential foreign partners

10. CGBP Marketing
4. The CE mark is a:

11. b. Product Compliance Marking
CGBP Marketing
4. The CE mark is a:
b. Product Compliance Marking

12. Conformité Européenne ("European Conformity“).
CGBP Marketing
Conformité Européenne ("European Conformity“).
Mandatory conformity mark for products placed on the market in the EU.
Product conforms with the essential requirements of the applicable CE directives.

13. CGBP Marketing
5. Which of the following sections is not a typical section of a Country Commercial Guide (CCG)?

14. c. Business culture (www.buyusainfo.net)
CGBP Marketing
5. Which of the following sections is not a typical section of a Country Commercial Guide (CCG)?
c. Business culture (

17. 6. The international Harmonized Codes describe articles by:
CGBP Marketing
6. The international Harmonized Codes describe articles by:

18. 6. The international Harmonized Codes describe articles by:
CGBP Marketing
6. The international Harmonized Codes describe articles by:
b. Product, physical characteristics or use

19. CGBP Marketing
7. If you are a small US company wanting to enter a foreign market using indirect exporting, you can use one of these companies except?

20. CGBP Marketing
7. If you are a small US company wanting to enter a foreign market using indirect exporting, you can use one of these companies except?
d. Foreign Retailers

21. CGBP Marketing
8. Which of the followings must be marked on all goods imported into the US?

22. b. Name of the country of origin
CGBP Marketing
8. Which of the followings must be marked on all goods imported into the US?
b. Name of the country of origin

23. CGBP Marketing
9. Which of the following is not a secondary source of data for foreign market?

24. CGBP Marketing
9. Which of the following is not a secondary source of data for foreign market?
c. Videoconference

25. CGBP Marketing
10. What is the primary source of information for determining what countries have a major trade agreement with the US?

26. b. United States Trade Representative Office (www.ustr.gov)
CGBP Marketing
10. What is the primary source of information for determining what countries have a major trade agreement with the US?
b. United States Trade Representative Office (

28. 11. Piggyback exporting refers to what type of indirect exporting?
CGBP Marketing
11. Piggyback exporting refers to what type of indirect exporting?

29. 11. Piggyback exporting refers to what type of indirect exporting?
CGBP Marketing
11. Piggyback exporting refers to what type of indirect exporting?
d. Using a domestic partner’s established foreign distribution channels to sell your product while adding to their current product selection

30. CGBP Marketing
12. ISO 9000 refers to:

31. CGBP Marketing
12. ISO 9000 refers to:
c. A series of international standards that provides quality management guidance and identifies quality system elements

32. CGBP Marketing
13. What does the title FAIRS stands for with respect to the Foreign Agricultural service?

33. a. Food and Agricultural Import Regulations and Standards
CGBP Marketing
13. What does the title FAIRS stands for with respect to the Foreign Agricultural service?
a. Food and Agricultural Import Regulations and Standards

34. CGBP Marketing
14. The Hannover Trade Fair offers a chance for companies across a wide variety of industries to exhibit. This is a type of event is a(n):

35. b. Horizontal trade show
CGBP Marketing
14. The Hannover Trade Fair offers a chance for companies across a wide variety of industries to exhibit. This is a type of event is a(n):
b. Horizontal trade show

36. CGBP Marketing
15. Where can you find general information for the legal and regulatory climate for a particular country?

37. c. Country Commercial Guide
CGBP Marketing
15. Where can you find general information for the legal and regulatory climate for a particular country?
c. Country Commercial Guide

38. CGBP Marketing
16. A manufacturer of consumer goods that sells its products through retail stores is seeking to improve its international sales in a particular country. The manufacturer plans to offer 25% discount coupons in local newspapers. Which of the following sales/marketing techniques is involved?

39. CGBP Marketing
16. A manufacturer of consumer goods that sells its products through retail stores is seeking to improve its international sales in a particular country. The manufacturer plans to offer 25% discount coupons in local newspapers. Which of the following sales/marketing techniques is involved?
a. Pull

40. CGBP Marketing
Pull marketing means developing advertising and promotional strategies that are meant to entice the end user to buy your product or service. Some classic examples are "half off!" or "bring in this coupon to save 25%" or "buy one get one free", etc.
Push marketing means developing advertising and promotional strategies geared toward your marketing and distribution channels to entice them to promote your product. It might include wholesale discounts, kickbacks, bonuses, and other types of support.

41. CGBP Marketing
17. Which of the following statements is not true regarding the ATA carnet?

42. b. An ATA carnet is valid for two years from the date of its issuance
CGBP Marketing
17. Which of the following statements is not true regarding the ATA carnet?
b. An ATA carnet is valid for two years from the date of its issuance

43. 18. A SWOT analysis divides the information in two main categories:
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18. A SWOT analysis divides the information in two main categories:

44. 18. A SWOT analysis divides the information in two main categories:
CGBP Marketing
18. A SWOT analysis divides the information in two main categories:
b. Internal and External Factors

45. CGBP Marketing
19. To require a license to import a product could be considered an example of:

46. CGBP Marketing
19. To require a license to import a product could be considered an example of:
c. A non-tariff barrier

47. CGBP Marketing
20. Which of the following would be a common element found in most distributor agreements?

48. b. Duties of manufacturer/service provider
CGBP Marketing
20. Which of the following would be a common element found in most distributor agreements?
b. Duties of manufacturer/service provider

49. 21. What is market segmentation?
CGBP Marketing
21. What is market segmentation?

50. 21. What is market segmentation?
CGBP Marketing
21. What is market segmentation?
b. Dividing a market into subsets that behave in the same way or have similar needs

51. 22. What is channel management?
CGBP Marketing
22. What is channel management?

52. 22. What is channel management?
CGBP Marketing
22. What is channel management?
b. Motivating, controlling, and receiving feedback from your foreign buyers

53. 23. Which of the following is not true of agents?
CGBP Marketing
23. Which of the following is not true of agents?

54. 23. Which of the following is not true of agents?
CGBP Marketing
23. Which of the following is not true of agents?
d. Generally maintain on-site inventory

55. CGBP Marketing
24. What is gray marketing?

56. c. Exports not authorized by the manufacturer
CGBP Marketing
24. What is gray marketing?
c. Exports not authorized by the manufacturer

57. CGBP Marketing
25. Which of the following would best ensure that goods meet the importer specifications?

58. CGBP Marketing
25. Which of the following would best ensure that goods meet the importer specifications?
b. Inspection certificate issued and signed by an independent inspection company

59. Global Marketing Review
Alberto Rodriguez-Baez
Sr. International Business Consultant
Beginning of Presentation.