1. Job Title Reports to Purpose of the role Key responsibilities
Marketing Executive
Reports to
Marketing Manager (England / Wales)
Purpose of the role
To develop and implement marketing strategy to achieve business objectives in England and Wales
1. Achieve opportunity and conversion targets
2. Increase brand awareness and develop perception.
Key responsibilities
Planning, briefing, delivering and reporting on multi-channel marketing campaigns to a number of market sectors
Working closely with the business/commercial teams and using your own research to develop the communication plans to ensure we achieve the opportunity targets for the business
Working closely with the entire marketing team (Digital, PR, Social media & design) to ensure all campaigns are communicated across multiple channels in a consistent way and the content is accurate and engaging for the target audience
Budget management: day to day work on SAP to raise PO’s, ensure goods are received/delivered and that all activities are within the agreed budget
Day to day work on Microsoft Dynamics to: create marketing lists, campaigns, allocate calls for the commercial teams and run reports to measure campaign success
Ongoing development of all materials including: quotation documents, brochures, internal communications literature and more
Event management: managing pre and post show multi-channel campaigns and PR to maximise lead generation and engagement along with fully organising the event itself from stand design and engagement to negotiating the cost with suppliers in order to manage the show budget
Briefing and keeping the business up-to-date with marketing activity
Day to day protection of the Portakabin brand; ensuring the trademark is used correctly and the brand guidelines are used consistently in the market place and within the company
Travel throughout England and Wales to attend meetings and keep up-to-date with the business

2. Job Title
Marketing Executive
Technical Competencies
Essential
PC literate
Numerate
Good command of English language
Multi channel marketing
Full UK driving license
Desirable
West European language(s)
Experience
Two years experience in a marketing role or agency account management
Budgetary control
CRM software
Experience and understanding of digital marketing
International brand marketing
Qualifications
Educated to degree level
Marketing or business degree
Language(s)
CIM
Behaviours
Positive and enthusiastic attitude
Desire to deliver results consistently
Continuously evolving
Collaborative and inspiring
Very effective communicator
Organised
Health and safety conscious