1. The Overuse of Packaging for Food Products
Courdier Julien – Loutfi Christine – Guillaume Mélody – Kotler Vivien –
Doyen Pascal – Coscat Stephanie

2. Introduction I – Definitions and Marketing concept
II – The impact on the environment
III – Some examples
Stephanie

3. Definitions and marketing concept

4. What is packaging? - Is it useful or is it a marketing concept?
Definitions and marketing concept
What is packaging? - Is it useful or is it a marketing concept?
Packaging : Containing every unit (pot of yoghourt), cardboard, and packaging distribution
Technical functions:
Protection and preservation of the product
Handling and transport
Ergonomic
Be attractive
Information
Stephanie

5. Definitions and marketing concept
We can define it ( enleve is) as a process
of communication and signification.
A lot of brands play with the esthetic or with the form of the product.
Stephanie

6. Do we really need all this stuff?
Definitions and marketing concept
One issue of packaging is the cost. In fact, 20% of the price of a product is composed of packaging.
Do we really need all this stuff?
Stephanie

7. Is packaging useful? It supplies different information: Brand
Definitions and marketing concept
Is packaging useful?
Information:
It supplies different information:
Brand
Ingredients
Mélody

8. Definitions and marketing concept
Catch the eye and draw the attention:
Packaging is used by companies in order to:
Seduce the consumer
Attract a particular group of people
Differentiate brands
Mélody

9. Ergonomics: Finally, packaging is designed in order to:
Definitions and marketing concept
Ergonomics:
Finally, packaging is designed in order to:
Be easy to use
Protect and preserve the product
Mélody

10. Packaging and Ecology

11. Packaging and Ecology Julien Color Type Waste Treatment Type Green
Green
Glass (bottles, jars)
Recyclable
blue
Newspapers, directories, magazines, leaflets
Yellow
Empty plastic packaging (in France, only bottles and jars), metals, cardboard
Black
Organic waste, food waste (e.g. composting)
Brown
Waste that can’t be recycled
Not recyclable
Red
Orange
Packaging and plastic bottles only
Julien

12. New vision of the life cycle of the product and its packaging:
Packaging and Ecology
New vision of the life cycle of the product and its packaging:
Julien

13. Environmental effects of recycling
Packaging and Ecology
The sorting of waste generates recycling
Environmental effects of recycling
Material
Energy Savings
Air Pollution Savings
Aluminium
95%
Cardboard
24% -
Glass
30%
20%
Paper
40%
73%
Plastics
70%
Steel
60%
Julien

14. Advantages for the Ecofirms on not using or less packaging
Packaging and Ecology
Advantages for the Ecofirms on not using or less packaging
Companies’ eco-attitude is rewarded by the states by giving them a good image so that customers will more easily trust those kinds of brands.
Christine

15. Disadvantages for traditional on overusing packaging
Packaging and Ecology
Disadvantages for traditional on overusing packaging
Firms who do not adopt an eco-attitude will suffer on their image. Nowadays, consumers are more careful about the companies’ behavior.
Christine

16. Some solutions to the overuse of packaging
Packaging and Ecology
Some solutions to the overuse of packaging
Adopt responsible eco-consumer actions
Make users, manufactures, firms aware
Buy better and use better
Have an eco-design attitude
We need better actions from consumers – firms - governments …
Christine

17. Regional Manifestations
Packaging and Ecology
Actions:
This Year, the European Week for Waste Reduction took place from the 21st to the 29th November.
Regional Manifestations
Christine

18. Examples

19. Reusing of packaging Examples Mustard: Plastic Bottles:
Vivien et Pascal

20. Examples
Cereals
EMPTY
Pack + Packaging
Vivien et Pascal

21. Companies Examples Examples Tetra Pack: Combibloc: The Body Shop:
Nature et Découvertes:
Vivien et Pascal

22. Coffee Market Coffee Stick: Individuals packages Examples
Vivien et Pascal

23. Conclusion BECAUSE IT’S TIME
We can’t delete all packaging because we need some of it, but we can ACT in order to recycle more and to avoid more pollution on the planet. It seems that we are all concerned (consumers, producers, distributors, governments, etc.). To finish, we want to say that being a consumer is also a power (the client is king), we are not forced to follow the brands, we can react by our own or together.
BECAUSE IT’S TIME