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I have the storyboard, what’s next? Hosted by Kristina Smith
Technology SIG: Video Training I have the storyboard, what’s next? Hosted by Kristina Smith
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Kristina Smith 10 years of multimedia production Video production
Instructional design Graphic design E-learning development Business owner
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Questions?
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Let’s share
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What challenges are you facing?
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Why use video in training?
Power of images Relating through storytelling Diverse delivery options It can be faster It’s fun!
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Really, why use video? Of all the data in the universe, 60% is video.
In Jan 2014, 190 million Americans watched 75.6 billion videos. – shutterstock 2014 One minute of video is worth 1.8 million words. Forrester Research – 2014 Retention rate for visual information can reach 65% vs. 10% for text-based information. Social Media Today – 2013
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Engage Create a connection You have about 10 seconds
Give the viewer a reason to learn more
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What do you want to say? Solve a problem
Keep messaging short and punchy message Intrigue first, then offer the details
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How do you want to say it? Interview Animation Host Dramatization
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Be authentic Casual tone Interview footage Why is it better?
Don’t try to script authenticity
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Show, don’t tell Be clear and simple Show it, don’t say it
Consider a scene or b-roll to enforce or shorten narration
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Creating your own video
Pre-production Build Your Plan Production Work your plan Post-production Fine tune the plan Distribution Share your plan
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PRE-PRODUCTION
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Do some research See what others are doing Search for key words
What do you like / dislike? Think about distribution channels before you begin
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Build your story Make it interesting Solve a problem
Think about your audience Involve a director
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When you think of a script or a storyboard what comes to mind?
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Create a script Write your script or outline Keep it short
Use a two column format Read it out loud Get a consultation
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Scripts / Storyboards
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Length – 2 mins! Word Count Length 75 30 seconds 150 1 minute 225
1 minute, 30 seconds 300 2 minutes 375 2 minutes, 30 seconds 450 3 minutes 525 3 minutes, 30 seconds 600 4 minutes
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Non-scripted Use an outline Create questions Write sample answers
Don’t be afraid of hard questions Don’t share questions with the talent
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Non Scripted – Interview Questions
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Location
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Outdoors Sun Wind Weather / rain dates
Purchase windscreen for your mic
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Indoors Space (at least 20 ft.) Choose a simple background
Lighting / windows Noise (loud AC, refrigerators, neighbors)
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Hiring your crew It takes a village What to look for in a crew Skill
Creative and business demeanor Understanding of the process Cooperation and interaction
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PRODUCTION Lights Camera Action
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Lights
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Positioning Don’t stand too close to the wall Take a few steps forward
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Beginner Cameras Flip cam Canon DSLR iPhone Use a tripod
Watch YouTube to learn more about your camera
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Sound Recording devices The clapper
Position yourself close to the recording source Audacity
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Action Use your iPod or tablet as a teleprompter Check your focus
Take lots of takes
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Action Don’t rush it Choose to look at the camera or interviewer
Speak clearly and be animated and friendly Stay calm Complement the talent
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POST-PRODUCTION
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Stock footage May be more cost effective than filming
Professional quality Shutterstock iStock video Videohive
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Stock music Feel it Use good dynamic tracks Killer tracks Premium beat
Audio jungle
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Stock graphics Can save time and money Professional quality Thinkstock
Shutterstock Istockphoto.com
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DISTRIBUTION
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Share it Find influencers or peers to share video
Where can you share it?
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How you can save $$$ Create your own script Supply the talent
Supply the location Be on the crew Train in-house staff
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COMMUNITY SUPPORT Thank you!
View the entire DriveKindRideKind video at Special thanks Microassist Jason Smith Angelique Harkin Jeremy Olson Please Be Kind to Cyclists
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Questions?
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