1. A non-invasive monitoring platform that collects, stores, and analyzes mobile research data

2. Problem Data colletion in research is difficult + expensive
Existing methods are archaic:
Online surveys, phone calls, web portals, paper based-studies
Mobile data collection is already the industry standard in commercial market research e.g. surveymonkey, qualtrics

3. Market for Clinical Trials
72,172 ongoing trials in US alone (clinicaltrials.gov)
$35,750,000,000 spent annually on trials
Average per-trial cost: $500,000,000
Absorbed by tax payers + consumers
Average trial duration: 8 years
(Department of Health and Human Services)

4. Data Collection: Problem or Solution?
Over 50% of trials still use paper clinical report forms
The rest who use web-platforms still require study participants on-site to input data
How we collect and manage data directly affects the length of a clinical trial

5. Data Collection: Problem or Solution?
Large Clinical Research Organizations like Pfizer, AstraZeneca, and Bayer recently started taking advantage of mobile data collection
30% reduction in trial duration
10% overall cost savings
Average savings of $50,000,000
We will deliver a competitive service to pre-IPO research organizations that make up the majority of the market and have not yet realized these savings

6. Where do these savings come from? Clinical Trial Cost Components
Administrative staff $156.96
Site Monitoring $102.96mm
Clinical procedure $153.52mm
Central lab $67.12mm
Source Data Verification $122.56mm
Data Collection + Management $20.1mm
Site Retention $103.04mm
*Data from Dept. Health & Human Services
$800,000,000 trial

7. How do we deliver this value?
The use of electronic data capture decreases the length of trials an average of 30% and reduces overall costs by 10%
At home testing
Reduced Source Data Verification
Reduced Site Retention & Monitoring
Reduced Administrative Staff Cost

8. Solution: Passify collecting, graphing & analyzing trial data
Researchers schedule mobile studies in seconds
Studies are sent to users mobile devices at scheduled intervals via push notification
Ex: Chronic pain measurement M-F before, during, and after work
Extend studies beyond the clinical facility & reduce trial duration + retention costs

9. How does Passify Work?
3. Their results are graphed real-time, and can be compared against treatment population or per-demographic
1. Users receive scheduled studies in form of a push notification
2. They tap the notification, verify fingerprint, and use the slider to input data

10. For an 8 year study, that’s $120,000/mo
How do we make money?
CRO sales models:
Avg data collection & mgmt existing price point =
$11,800,000 across 72,000 studies
For an 8 year study, that’s $120,000/mo
It costs us less than 1 cent to send a push-notification study
Per-trial fee or Per-study fee
Long term contracts with CRO’s conducting multiple studies

11. Alpha launch
If we can cut costs, then research organizations will try our product
2 alpha tests scheduled, beta customers contingent upon initial KPI’s + Eval.
5,000 2,500 per

12. Additional customer discovery
6 California based CRO’s
Clindatrix (Irvine), BIOCOM (SoCal), PPD Development (SD), PRA INTL (SD), Global Clinics (LA), Impact Clinical Trials (LA)
Q1: “What business activities does your organization prioritize?” Q2: “How do you plan to address (priority)?”
Q3: How are you collecting data now?

13. Q1: What business activities does your organization prioritize?
all responded with some variant of “cutting costs/shortening length of trials”
4 mentioned Risk based monitoring & source data verification reduction
All mentioned site retention costs & duration of studies

14. Q2: How do you plan to address (priority mentioned)?
5/6 responded with incorporating new technologies
4/6 mentioned outsourcing more study activities
None had a concise plan for incorporating new technologies
All learn about new technologies at conferences and through outreach

15. Q3: How are you collecting participant data?
4/6 use paper CRF’s in one or more studies that require on-site use
2/6 use a web platform provided by a 3rd party that requires on-site use
All have incorporated wearables for bioinformatic based studies
(willingness to adopt mobile technologies and monitor conditions outside controlled environment)

16. Timeline Alpha study May – June
July-August analyzing studies + feedback, improving product
Recruit additional beta customers through conference attendance & outreach
August – Roll out dual-platform solution for beta customers
We need $250,000 to deliver a competitive solution in August and directly compete with a $11,800,000 per-study price-point