1. Steven Irving and Kirsten Lambert
Podcasting
Steven Irving and Kirsten Lambert

2. How Podcasting Works
Podcasts work through RSS feeds (Rich Site Summary/ Really Simple Syndication) which run on webpages. (Digital Trends, 2015) They:
Strip multimedia content down to essentials
Make video and audio content available on a larger number of platforms
Are useful for often-updated content
“Podcasting” comes from the combination of “casting” for dissemination of sound, and the ipod, which was the device from which casts were first meant to be heard (Levinson, 2009)
Podcasting represents the merging of the digital and broadcast media ages (Levinson, 2009)

3. Things you can do with it
Generate entertainment
Creating your own show based on any topics you want
Learn via the educational podcasts that are available
NPR, Ted Talks, ISTE (The International Society for Technology Education), plus many many more
Not have to listen to the radio

4. Podcasting ─ A History
Google Play Introduces the Podcast Directory for Android on Google Play Music 2015
Web radio becomes popular 1990’s
Ben Hammersley first uses the term “podcasting” 2004
Radio created 1901
Commercial success of radio 1920’s
Adam Curry and Dave Winer create the first “podcast”
called the “Daily Source Code” on ipodder.com 2003
Popular podcast “Serial” becomes fastest to reach 5 million streams or downloads in itunes history 2014
(Levinson, 2009) (Ciccarelli, n.d..) (Lisbyn.com, 2016)

5. Podcasting: Real Life
Podcasts can be archived or produced through live streaming, allowing listeners to tune in wherever they like ━ including work, traveling, on-the-go, exercising, and many more (Levinson, 2009)
⅓ of all Americans age 12 and older have listened to at least one podcast (Pew Research Center, Vogt, 2015)
In 2014, 63% of Libsyn’s (podcasting service) 2.3 billion podcasts were requested from mobile devices (Pew Research Center, Vogt, 2015)

6. Real Life: continued
Podiobooks have become popular for listening on phones and in cars (Levinson, 2009)
A popular example is podiobooks.com, owned by the hosting site Libsyn
Other uses include podcast lectures used in education, especially college, where lectures can be recorded and disseminated online to students (Chester, Buntine, Hammond, & Atkinson, 2011)

7. Economic Model The main profit for podcasts is through sponsorships
With the “Serial” podcast being the fastest to 5 million downloads. Many companies are sponsoring Podcast shows to advertise their products because of the heightened popularity of podcasts.
Sponsors have in program ads or even the hosts themselves do the ad reads throughout the show in various times.
Another form of profit is via paid subscriptions

8. Issues Surrounding the Medium
One Issue found with podcasting is that you run into the problem of Creative Commons
Creative Commons
The issue for creative commons is that it allows people to take the producers work and use it for themselves freely without payment.

9. Research: Podcasting and Education
Podcasting In Education: Student Attitudes, Behavior, and Self-Efficacy
Chester, Buntine, Hammond, & Atkinson, (2011)
Examined the causal links of podcasts to education, testing to see if podcasts decreased overall lecture attendance, helped the students, and were valued
They concluded that lecture recordings were overall valued and helpful, but varied across different courses.
They also found that they were most often used prior to exams as a study tool, rather than consistently throughout the semester

10. Research: Continued
Audio and Video Podcasts of Lectures for Campus-Based Students: Production and Evaluation of Student Use
Copely, J., (2007)
At the end of a semester that integrated podcast usage in the classroom, students were surveyed to see what they thought
Overall, students found the podcast lectures very helpful, and rated the audiocasts a 4.4 out of 5 on usefulness.
93% of the survey respondents indicated they wanted more podcast materials to be included in lectures in the future, and that in relation to attendance, most students preferred some lectures to be podcasts rather than in person

11. References
Chester, A., Buntine, A., Hammond, K., & Atkinson, L. (2011). Podcasting in education: student attitudes, behaviour and
self-efficacy.Journal Of Educational Technology & Society, 14(2),
Ciccarelli, S. (n.d.). History of Podcasting. Retrieved April 22, 2016, from
Copley, J. (2007). Audio and video podcasts of lectures for campus-based students: production and evaluation of student use. Innovations
In Education & Teaching International, 44(4), doi: /
Levinson, P. (2009). New new media. Boston, MA: Allyn & Bacon.
O'Connor, K. (2016, April 18). Google Play Music Announces Podcast Directory Now Live | Libsyn Support. Retrieved
April 25, 2016, from
Prindle, D., & Bourque, B. (2015, March 22). A really simple guide to really simple syndication (RSS). Retrieved April
25, 2016, from
Vogt, N. (2015, April 29). Podcasting: Fact Sheet. Retrieved April 22, 2016, from

12. Image Sources