2. How Ibotta Works—The consumer journey

3. Permissible States Ibotta Permissible Non-Permissible Alask Deleware
Kansas
Michigan
New Mexico
Pennsylvania
Virginia
Alabama
New Jersey
Arizona
Florida
Kentucky
Missouri
New York
Rhode Island
Washington
Arkansas
North Carolina
California
Georgia
Louisiana
Montana
North Dakota
South Carolina
Wisconsin
Hawaii
Texas
Colorado
Idaho
Maine
Nebraska
Ohio
South Dakota
Wyoming
Indiana
Utah
Connecticut
Illinois
Maryland
Nevada
Oklahoma
Tennessee
Minnesota
West Virginia
District of Columbia
Iowa
Massachusetts
New Hampshire
Oregon
Vermont
Mississippi

4. Ibotta enjoys a highly engaged Millennial user base.

5. Independents represent over 25% of redemptions
Ibotta has broad reach within chain accounts, but is also heavily redeemed in independent accounts.
Independents represent over 25% of redemptions

6. More than 90% of the top 50 US CPG brands work with Ibotta.

7. Luxco is reducing our reliance on traditional printed rebates and expanding our partnership with Ibotta in 2017 in an effort to grow our brands.
Provides better shopper data and analytics tracking: can learn who is buying our brands, where they are buying them, and what else they are buying
Printed MIRs/IRCs reinforce transactional relationships and don’t build brand loyalty
Drives trial by allowing consumers to discover our brands within the app and then ask for them at retail
Easier for Millennial consumers to access and redeem our offers
Allows for real-time flexibility of offers and programming
Serves as an effective form of digital advertising that can be tied directly to purchase
Drives brand engagement; recipes, videos, etc. must be viewed prior to offer redemption
Gives us the opportunity to offer discounts on-premise

8. Luxco 2017 Ibotta Rebates
Rebates will pulse throughout the year and will have printed POS to support
Exotico: $3 off 750mL, $4 off 1L, $5 off 1.75L
Rebel Yell: $3 off 750mL, $4 off 1L, $5 off 1.75L
Ezra Brooks: $3 off 750mL, $4 off 1L, $5 off 1.75L
Pearl: $4 off 750mL or larger, all types
Everclear: $4 off 750mL or larger, all proofs
Veev: $6 off 750mL
The Quiet Man: $6 off 750mL Blended Whiskey, $8 off 750mL Single Malt
To supplement Ibotta, we will continue with printed rebates in certain markets.
Printed Rebates – Rebel Yell, Ezra Brooks, and Exotico will offer brand-funded printed OND rebates that mirror the offers for Ibotta, but these are only to be used in NON-Ibotta markets.
Additional Rebates Needed and/or Deep Rebate Markets – no brand-funded rebates will be offered. If the Business Unit wishes to offer a deep rebate out of their own funding it must be covered by margin/case.
Included States:
AK, AZ, CA, CO, CT, DC, DE, FL, GA, ID, IL, IA, KS, KY, LA, MD, MA, ME, MI, MO, MT, NE, NV, NH, NM, NY, ND, OH, OK, OR, RI, SC, SD, TN, VT, VA, WA, WI, WV and WY