1. Africa and Representation A Chat about Development and Representation
Monday, April 8th, 2013

2. Agenda Disclaimer Purpose of Meeting What is EWB? What is R2EP?
Open floor for reactions
Examples of other campaigns:
Oversimplification
Knee-jerk Reactions
Celebrity Involvement

3. Disclaimer Positive space Respectful space
Please be mindful of your language
Speak your truth
No one campaign/organization is being targeted or highlighted
None of us are experts

4. Development and Representation
The aim is to get into the habit of critically examining the stories that we are being told every day.
There are not always perfect answers and solutions.
Based on this you can then build your own alternative story.
How do campaigns tell the stories of Africans?
How do our ideas about helping manifest themselves?
What effects do they have? Are they the effects we want?

5. Development and Representation
Stereotypes are not always negative, but ones about Africa certainly seem to be.
What are some of the stereotypes that you find common in campaigns about development in Africa?
A common perception about Africa
-Maneo and I will write down on a blackboard and flip chart.

6. What is Engineers Without Borders?
-Before we discuss the Run To End Poverty campaign and in particular the marketing, I am going to give a brief overview of Engineers Without Borders so that we are all on the same page and of the organization and the work we do.
-EWB Canada is a national organization whose ultimate goal is to alleviate poverty in Africa through systemic change and by working with and investing in the people who will create this change, in Africa and in Canada. There are 27 student chapters and 7 city networks located across Canada. More specifically, our work in Africa takes place in five countries: Ghana, Uganda, Burkina Faso, Malawi, Zambia. We have ventures in all of these countries …. Water and Sanitation, Business Development Services, and Agriculture Value Chains are some examples.
-EWB has six core values which are exemplified and embodied in many different ways.

7. What is Engineers Without Borders?
-EWB has six core values which are exemplified and embodied in many different ways.
-these six values are shown here and they are mostly self explanatory
-our bottom line is that `We put dorothy first”

8. A Discussion about R2EP

9. Open Floor For Discussion

10. Development and Representation Celebrity Involvement
Oversimplification
Knee-jerk Reactions
Celebrity Involvement

11. Development and Representation
Oversimplification
Knee-jerk Reactions
Celebrity Involvement

12. One Million T-Shirts

13. Development and Representation
At what point does simplifying become harmful?
Case Study: Dominic Ongwen

14. Development and Representation
What do you think about how this issue has been framed?
Is there an appropriate balance between Attention and Nuance?

15. Development and Representation
Oversimplification
Knee-jerk Reactions
Celebrity Involvement

16. Development and Representation

17. Development and Representation Celebrity Involvement
Oversimplification
Knee-jerk Reactions
Celebrity Involvement

18. 50 Cent and Somalia

19. Development and Representation
What do you think?

20. What about the positive?

21. Development and Representation

22. Development and Representation
Thank You!