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Digital Engagement What Is Your Digital Strategy?

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Presentation on theme: "Digital Engagement What Is Your Digital Strategy?"— Presentation transcript:

1 Digital Engagement What Is Your Digital Strategy?

2 Day Passes A Digital Subscription Alternative Single Day Pass
Prepaid Day Pass Bundle Day Passes are a great way to satisfy a less loyal content consumer. 2014.1

3 Customer Service | Day Pass
A View from Customer Services Day Pass Transaction Type DayPass Delivery Frequency Copies = Pre-paid bundle passes remaining 2014.1 © 2015 Newscycle Solutions

4 iServices Subscriber | Day Pass
Day Pass Bundle remaining copies now displays within iServices Subscriber Account Home Page Displays remaining days the bundle Payments | Account History View day pass transactions for day pass only subscribers When day pass bundle subscribers log into iServices, the remaining days in their day pass bundle will now display on the Account Home page, with the label "Day Passes Remaining". In addition, the Payments | Account History option now displays day pass transactions for day pass-only subscribers. Previously, the Account History option was only accessible to subscribers with term subscriptions.

5 Targeted Marketing | Day Pass
Targeted Marketing now supports Day Pass selection Day Pass Selection in Targeted Marketing Occupants can now be selected in Targeted Marketing based on whether they have (or have not) used a day pass within a certain date range. Day pass subscriptions can be selected based on publication, edition, rate code, and the number of days used within the date range. Note: Day pass subscribers who have purchased a day pass bundle but not used any days in their day pass will not be selected by Targeted Marketing, as selection is based on usage. “New” Day Pass selection within Targeted Marketing 2014.2

6 Targeted Marketing | Day Pass
Upsell Day Pass users to a Digital Subscription 2014.2

7 Setup | Day Pass Subscriber Rate Code Setup 2014.1
© 2015 Newscycle Solutions

8 Setup| Day Pass Campaign Setup 2014.1 © 2015 Newscycle Solutions

9 Setup| Day Pass Other Setup Required Business Rules
Publication and PublicationEdition Delivery Schedule Reason Code (Day Pass Trantype) CRGL (revenue) Transaction Security (make good control) TranTypePublication (show on web control) Authentication Control 2014.1 © 2015 Newscycle Solutions

10 Circulation API | Day Pass
Selling a Day Pass Circulation API 2014.1 © 2015 Newscycle Solutions

11 FAQ | Day Pass Reference FAQ # 123 2014.1 © 2015 Newscycle Solutions

12 Digital | Content Recommendations
Digital Engagement Digital Engagement History makes personalized content recommendations Increase digital consumer engagement by personalized content recommendations, when using NCS Circulation, iServices and NCS Audience. Digital content engagement history is used to send personalized content to consumers. 2014.2

13 Digital Complaints Complaint Resolution – Digital Access
Digital Access vs. Traditional Redelivery Digital Access Only Digital Access + Redelivery 2014.1 © 2015 Newscycle Solutions

14 Digital Complaints Complaint Resolution - Digital Access 2014.1
Offer a subscriber access to the digital edition of the publication as a complaint resolution, in place of (or in addition to) redelivery For example, if a print subscriber logs a complaint after the cutoff for redelivery, you can still offer the subscriber access to the replica version of the current issue via the website 2014.1

15 Digital Complaints Requirements 2014.1
The Business Rules must allow digital access for complaints The selected complaint code must allow digital access for complaints The subscription must be delivered via route or mail (not online) The subscriber must have an address entered The complaint must be flagged for digital access when it is entered 2014.1

16 Digital Complaints New Business Rules (Customer Services Section)
Number of days the subscriber has digital access Whether the complaint can also be flagged for redelivery Rules can be defined at the Business, Company, or Publication level If a subscriber is given digital access to resolve a complaint, they will receive an containing information for accessing the digital edition 2014.1

17 Digital Complaints New iServices Subscriber Business Rule
(Subscriber | Complaints Section) Do you allow access to the digital edition for complaints? Controls whether digital access can be selected to resolve complaints entered in iServices Subscriber or the Customer Service API Circulation Business Rules determine the number of days of access granted in the past and future and whether redelivery can also be selected 2014.1

18 Single Sign-On Remove Password Fatigue 2013.1
Centralize user identity with an Website Registration System/Identity Management System to streamline login process and remove password fatigue. 2013.1

19 Single Sign-On Remove Password Fatigue 2013.1
iServices makes a request to Identity Provider. If user is logged in, then Identity Provider authenticates user and user is granted access to iServices. 2013.1

20 Single Sign-On | Supported IDPs
Supported Identity Providers Open ID SAML Syncronex ( ) OpenID – TownNews ( ) Open ID and SAML – 2013 TownNews and Syncronex – 2013+

21 Single Sign-On | Syncronex
Syncronex Single Sign-On (Digital Paymeter) Users no longer required to use the iServices Login Screens

22 Single Sign-On | Syncronex
Syncronex Single Sign-On (Digital Paymeter) Data that can be shared with the iServices “New Start” workflow SSO Setup – Defines the Syncronex Defaults

23 Single Sign-On | Syncronex
Syncronex Single Sign-On (Digital Paymeter) When possible, the address is fully defaulted into “New Start” workflow SSO Setup – Defines the Syncronex Defaults

24 Single Sign-On | FAQ Single Sign-on FAQ #119 2013+
FAQ #119 provides more information about single sign-on 2013+

25 Login Audit | Digital Analytics
Login audit records are now included in the InSight Export Exported to the cmLoginAudit.asc file In incremental mode, only login audit records added or modified since the last export are included The InSight Export Version must be set to “05” or higher Set the “Export Login Audits” field in InSight Configuration should be set to “y” Login audit records are generated when subscribers access a digital edition of a publication (website, mobile version, replica version, etc.). The records are used primarily in reporting AAM circulation figures. These records are created by iServices Authentication, or are imported from a third party system via the Auth Import option. Login audit records can now be included in the InSight Export. They will be exported to the cmLoginAudit.asc file. If the InSight Export is run in incremental mode, only login audit records added or modified since the last export are included. In order to export login audit records, the InSight Export Version must be set to “05” or higher. Set the new Export Login Audits field in InSight Configuration to “y”. This will open the Include No Access Records field. Set Include No Access Records to “y” if records should be exported to the cmLoginAudit.asc file for digital subscribers who did not access the digital edition on a date (the Authentication Type field in the record will be “NOACCESS”). 2014.1

26 Login Audit | Digital Analytics
InSight Digital Reporting Digital Access Trending and Analysis Login audit records are generated when subscribers access a digital edition of a publication (website, mobile version, replica version, etc.). The records are used primarily in reporting AAM circulation figures. These records are created by iServices Authentication, or are imported from a third party system via the Auth Import option. Login audit records can now be included in the InSight Export. They will be exported to the cmLoginAudit.asc file. If the InSight Export is run in incremental mode, only login audit records added or modified since the last export are included. In order to export login audit records, the InSight Export Version must be set to “05” or higher. Set the new Export Login Audits field in InSight Configuration to “y”. This will open the Include No Access Records field. Set Include No Access Records to “y” if records should be exported to the cmLoginAudit.asc file for digital subscribers who did not access the digital edition on a date (the Authentication Type field in the record will be “NOACCESS”). 2014.1

27 Login Audit | InSight Configuration
2014.1

28 Digital Access Audit Reports
Digital Audit Reports | AAM menu Digital Analysis Report Digital draw totals can be reported by product, date range, access type, edition and other selection criteria using the Digital Analysis report Digital Subscription Audit Report List digital access at a subscription level 2014.1

29 Digital Access Audit Reports
Digital Analysis The report can be compared to the Daily Circulation report or the Circulation History report in order to prove out digital circulation figures. Use the Digital Subscription Audit report 2014.1

30 Digital Access Audit Reports
Digital Analysis 2014.1

31 Digital Access Audit Reports
Digital Subscription Audit The report can be run to provide additional subscriber information for the Digital Analysis report. 2014.1

32 Digital Access Audit Reports
Digital Subscription Audit The report can be run to provide additional subscriber information for the Digital Analysis report. 2014.1

33 Customer Service API | Online Controls
Customer Service API – Business Rule controls The Customer Service API can now be configured to not accept temporary stops from online subscribers Can subscribers with a delivery method of online request a temporary stop? The Business Rule Can subscribers with a delivery method of online request a temporary stop?, which was previously used only by iServices Subscriber, is now also used for the Customer Service API. The Business Rule has been moved to the Subscriber | Temporary Stops area of the iServices Business Rules. 2014.1

34 Digital Workflow | Coming in 2015
Digital Workflow– Streamlining the Order Process = iServices Digital Sales flow will no longer require all address elements. Full address not required 2015.1

35 Paywalls | Charging for Digital
Digital Paymeter Digital Paymeter is used to manage digital access, process digital sales, whether you use a hard wall or a metered approach.

36 Paywalls | Charging for Digital
Building your own Paywall Circulation API iServices Authentication Circulation Campaigns Single Sign-On (optional) Works with iServices Subscriber Several APIs are needed when building your own Paywall solution. Circulation API will use Campaign Codes to take new digital orders

37 Digital Engagement What Is Your Digital Strategy?
Questions Digital Engagement What Is Your Digital Strategy?

38 Thank You!


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