1. Due: Monday 31st October 2016 3000 words +/- 10%
Assignment 1
Due: Monday 31st October 2016
3000 words +/- 10%

2. How large music organisations market the work they do
Examples of large music organisations
Examples of marketing techniques used by large music organisations
Collation and discussion of findings

3. How small music organisations market the work they do
Examples of small music organisations
Examples of marketing techniques used by small music organisations
Collation and discussion of findings

4. Investigation
Primary and secondary research into the marketing techniques used by two contrasting organisations
Collation of findings
Presentation of findings (written report)

5. Criteria D1: analyse marketing techniques used by music businesses
M1: explain (define) marketing techniques used by music businesses
P1: outline (list) marketing techniques used by music businesses

7. ‘Research and analyse the marketing techniques used by two contrasting music organisations’
Outline – Explain - ANALYSE
Large/Small Organisations
Primary and Secondary research (contact)

8. Unit Content

9. Structuring your Assignment
Introduction (the importance of marketing)
Business 1 (Analyse primary research of marketing mix – what they market, and how)
Business 1 (Analyse secondary research of marketing mix – what they market, and how)
Business 2 (Analyse primary research of marketing mix – what they market, and how)
Business 2 (Analyse secondary research of marketing mix – what they market, and how)
Comparison of both businesses (compare and contrast marketing using research analysis)
Conclusion (evaluate similarities and differences, analyse marketing strategies for own future use)

10. Interscope Xtra Mile