1. Course HM 004
, WS 2014 / 2015
Andreas Klingen

2. Content for Today Administrative Matters Key Points Session 16.10.2014
Controlling and Strategy

3. Adminstrative Matters
Content Synchronicity Moscow / Berlin Examination relevance - Next Steps
Calendar of future sessions (changes)

4. Key Points Session 16/10/ 2014
A controller needs to ask the right questions before answering it
A controller is surveyor and forecaster of an organisation (current and future) and its competitive environment
No intelligent questions without a well defined strategy
Hence, there is an inevitable link between planning and control
and … indicators as such are useless

5. Some words on the home work
Not only a warm up exercise
Some of you did attend strategy course Apply the tools you learnt.
Use “your” examples in todays session
Comments or observations on your choices?

6. “Strategy” What is Strategy? What is its history? What is Vision?
Basic Types of Strategy?
What is Strategic Analysis?

7. Strategy – a few German words on its history
The “German Angle” – the one classic in the field
Carl von Clausewitz (1780–1831) - “Vom Kriege” Military theory and its link to politics

8. The generic process Planning of strategic goals
Strategic Analysis and Prognosis
Design, Evaluation and Strategic Choice
Execution of the Strategy
Strategic Control

9. Strategy (cont’d) - Examples
One classic: Michael E. Porter
Generic competitive strategies
over all cost leadership
differentiation
focus

10. Strategy Analysis – one more classic

11. What is the role of the controller in that?
Planning of strategic goals
Strategic Analysis and Prognosis
Design, Evaluation and Strategic Choice
Execution of the Strategy
Strategic Control

12. The generic strategy process
An annual cycle
Strictly formalised in many corporations
Very often the controller is the guardian of that process

13. Strategy (cont’d) Strategy formation… … as a formal process (planning)
… as an analytical process (positioning)
… as a visionary process (entrepreneurial)
… as a emergent process (learning)
… as process of negotiation (power)
… as a collective process (cultural)
... as a reactive process (environmental)

14. Three books on Strategy
Overview: Mintzberg et al, Strategy Safari
A classic: Porter, competitive strategy
“Current”hype: Taleb, The black swan