1. Using Social Media To Promote Our Passions - Facts and Fiction -
Ok, show of hands. How many people actually use social media for eduction and other professional purposes.
(some guy on twitter)

2. Ok, for those of you who havent raised your hands, now your probably wondering, is Eric gonna make me go on social media. Maybe facebook, maybe

3. I know aht you are really hoping for. To go back to this time
I know aht you are really hoping for. To go back to this time.. Vintage social media where your facebook was a address book, your twitter was a bunch of post it notes, and your linkedin was your roladex.

4. Objectives
Discuss the facts and fiction behind the reasons you are not on social media professionally
Discuss the facts and fiction behind the reasons you should be on social media professionally
Practice ways to promote your projects via social media
What I am going to do is talk about some of the facts and the fiction that I’ve heard about social media, and may, just maybe some of the reasons you can consider using it as a medical educator, if it fits within a specific purpose. Lastly

5. 5 statements - remove
FACT OR FICTION

6. 1. Social networking activities are banal and egotistical.
FACT OR FICTION

7. Using the Self to Promote
Self Promotion
Using the Self to Promote
And people in others

8. Tot[Eric]
al cost at this point - nothing

9. We grew… very, very slowly
Pageviews/month
50,000
25,000
[Eric]
Jul 2009
Jan 2010
Jul 2011

10. But we had a following after the first year
49%
Medicine (MD)
Nursing
Social Work
Chaplaincy
Student 7%
[Eric] 1%
43%
Perissinotto, C. et al. JAGS (s1): s94

11. And they weren’t the usual suspects…
[Eric]
Perissinotto, C. et al. JAGS (s1): s94

12. [Eric]

13. [Eric]

14. And we have grown…

15. Using the Self to Promote
Self Promotion
Using the Self to Promote
And people in others

16. Lets just talk about the importance of it.

17. Times Palliative Care Was Mentioned
Breast Cancer: 0
Prostate Cancer: 2
Both times talking about how treatments would be "palliative and not curative”
Pancreatic cancer: 2
Both times referring to palliative chemotherapy
Colon Cancer: 1 section!
Reads as if PC is either a surgical intervention or radiation
Liver Cancer: 1
Radiotherapy may be used in the adjuvant setting or for palliative treatment of cholangiocarcinoma
Multiple Myeloma: 0
Ovarian Cancer: 0
Dementia: 0

18. Current Wikipedia Page on Ovarian Cancer

19. Current Wikipedia Page on Dementia`
Current Wikipedia Page on Dementia

20. FACT & FICTION
1. Social networking activities are banal and egotistical… and it can promote #palliative care
age does not seem to be a barrier to gaining technological
aptitudes and skills

21. 2. Social Media is a time sink
FACT OR FICTION

22. Force yourself to be part of the conversation, even if it is a small part of the conversation.

23. Reach of our articles

26. Curate information

27. FACT & FICTION
2. Social Media is a time sink

28. 3. Social media posts will never affect policy decisions
FACT OR FICTION

29. What was the most influential statement that affected legislation in end of life and palliative care in the last decade?

31. Petrillo

33. FICTION
3. Social media posts will never affect policy decisions

34. 4. You can amplify your message
FACT OR FICTION

35. Dan Matlocks Post [Eric]
So we would put out a post and the next thing we knew someone would be calling us…

36. Dan’s NY Times interview
[Eric]
And it would end up in the NY Times

37. Dan’s
[Eric]
And it would spread to other sites…

38. FACT
4. You can amplify your message

39. 5. You can promote your projects
FACT OR FICTION

41. [ALEX]

43. [ALEX]

48. FACT
5. You can promote your projects

49. 6. You can promote other peoples projects
FACT OR FICTION

55. FACT
6. You can promote other peoples projects

56. 7. Social media makes you a better writer
FACT OR FICTION

59. FACT
7. Social media makes you a better writer

60. 8. Your teaching no longer needs to be geographically constrained
8. Your teaching no longer needs to be geographically constrained. #meded
FACT OR FICTION

63. [ALEX]

65. INSERT VIDEOS

68. FACT
8. Your teaching no longer needs to be geographically constrained. #meded

69. Experimentation Time!
Develop your skills with the new technologies and integrate them carefully into your professional activities