1. Analyzing and evaluating an advertisement
(Coca’Cola)
Assignment #1
Rasha Ahmed Alawamri
ID:

2. Outline: Background of the advertisement The advertisement
Persuasion tactics
Effectiveness
Summary

3. Ad’s Background : Coca’Cola
There are reasons to believe in a better world
1:30
To draw the audience’s attention to buy the product.
The message behind it that’s despite ongoing economic uncertainty, political unrest, natural disasters and more, the good in today’s world far outweighs the bad.
Children , teenagers and adults

4. The advertisement

5. Persuasion tactics: Red color
Cartoon drawings, teddy bears and balloons
Bold simple and catchy words
The logo (the coke bottle)

6. Effectiveness:
The ad is effective since the tactics caught children, teenagers and adults attention because of the red color, the different images around the world, the message behind it which is even though people around the world are going through tough times, they need to know and believe that things will get better, and Coca’Cola is the brand that can provide this reassurance.. Therefore it catches the audiences’ attention so they are more likely to buy the product.

7. Summary:
Coca’Cola is a successful name for the product because it is very simple and easy to remember..
The ad used a lot of tactics that attracted the children, teenagers and adults from the images , the red color to the message behind it..
Was effective because of its title “There are reasons to believe in a better world”..