1. welcome
Unit One
(Reading)
Advertisements

2. subtitles Advertisements Introduction of ads
The first paragraph
Introduction of ads
1.What is an advertisement?
2.Does an advertisement tell people the complete truth?
subtitles
3.Public service advertisements
The last paragraph
Advice/Conclusion

3. Fast reading 1.the places where advertisements are commonly found
2.the history and background of
advertisements
3.the advantages and disadvantages of advertisements
4.two main types of advertisements and their purposes
5.the design of an advertisement  

4. Slogans mentioned in the text
1 Bright-Teeth fights bad breath.
2 You are proud of your cooking, so shouldn’t you buy the very freshest food?
3 Yes to life, no to drugs.
4 Knowledge changes life.
5 Project Hope—schooling every child.
6 Smoking is committing suicide slowly.

5. Detailed reading
1 What is an advertisement?
2 How many types of ads are there? What are they?
3 What are the purposes of each type of advertisement?

6. 4.What do advertisements encourage people to do? And how?
5.Where are advertisements most commonly found?

7. 1 What is an advertisement?
An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea.

8. 2. What are the two basic types of advertisements?
3.What are PSAs intended to do? And what about a commercial advertisement?
meant or planned to do
Commercial advertisements and public service advertisements (PSAs).
To educate people about health, safety or any other issue which affects public welfare.
To promote a product or service
To help a thing or an idea become popular

9. 4.What do advertisements encourage people to do? And how?
5.Where are advertisements most commonly found?
able to make sb. believe sth.
To buy a product or service or believe in an idea.
By using persuasive language and exciting images
Billboards, newspapers, magazines, the Internet, radio, and television are the most common places to find advertisements.

10. Now it’s your turn to ask and answer questions
Competition
Now it’s your turn to ask and answer questions
Group A Group B

11. Does an advertisement tell people the complete truth?
Main point:
Not all advertisements tell people the complete truth.
know or realize
Advice:
We must be aware of the methods used in advertisements and not fall for this kind of trick.

12. Different purposes Examples “Yes to life, no to drugs”
“Knowledge changes life”
“Project Hope—schooling every child”
“Smoking is
committing suicide
slowly”
To deal with large
social issues
To educate people about public service projects
sending sb. to school
killing oneself
To teach people how to live healthy lives

13. helpful Commercial ads public service charge purpose
whether to be believed
attitudes to them
for free
to be paid
to promote a product or service
to believe in ______ / educate people/ serve the public
an idea
not lie, not the complete truth
helpful
following the advice they give
not fall for this kind of trick

14. What’s the function of the last paragraph?
Conclusion/advice:
we must be smart about advertisements.

15. Match the words or phrases with their definitions
1 persuasive (line 5)
A. know or realize
2 promote (line 10)
B. meant or planned to do
3 intended (line 11)
C. help a thing or an idea become popular
4 be aware of (line16)
D. able to make someone believe something

16. E. sending (children) to school
F. killing oneself
G. makes an ill person better or solves a problem
H. happening throughout a country
5 cures (line 19)
6 nationwide (line 32)
7 schooling (line 37)
8 committing suicide
(line 38)

17. 1. Why did the author write this article?
A.tell us how to design advertisements
B.help us get an comprehensive understanding of ads
C.ask us not to believe advertisements
D.show us the importance of ads

18. Detailed reading (para 3)
2 According to the passage, we
can infer that_____
A no one who advertises lies in
china.
B no advertisement lies at all.
C although advertisements do not lie , they do not tell the complete truth.
D the methods used in the commercial advertisements tell the truth.

19. 2 The sentence ”Bright-Teeth
fights bad breath!” really means:___
A the toothpaste can help you get bright
teeth, and also reduce your bad breath.
B the toothpaste can help you get bright
teeth, and also cure your bad breath.
C the toothpaste can not help you get
bright teeth, but can reduce your bad
breath.
D the toothpaste can help you get bright
teeth, but can not reduce your bad breath.

20. 3 The sentence “you are proud of your cooking, so shouldn’t you buy the very freshest food?” really intends to tell people that_______
B the freshest food in our market have made you a good cook
C the best cooks make the freshest food
D although you are a good cook, you still need to buy the freshest food in our supermarket

21. Introduction of subjects:
(para1&2) advertisements
Supporting details:
(para3) commercial advertisements
(para4) public service advertisements
Conclusion:
(para5) we should be smart
about advertisements

22. Summary: Reading Strategy of Expository writing（说明文）
to introduce basic information on a topic
para.1
introduction of subject
para.2 What is an ad?
para.3-4 Does an ad tell people the complete truth？
supporting details
para.5 Public service ads
para.6
conclusion

23. Homework
Parts E & F on Page 5

24. Thanks for your kind attention Good-bye