1. Neurobiology and Communication
Unit 3 (the last one!)
Neurobiology and Communication

2. Neurobiology and Communication: Key Areas
Divisions of the nervous system and parts of the brain
Perception and memory
The cells of the nervous system and neurotransmitters at synapses
Communication and social behaviour

3. KA 4: Communication and Social Behaviour
(d) The effect of group behaviour and social influence
(a) The effect of infant attachment, socialisation and learning
Communication and Social Behaviour
(b) The effect of communication
(c) The effect of experience

4. The effect of group behaviour and social influence
Social facilitation
De-individuation
Internalisation
Identification
Social facilitation.
Increased performance in competitive/audience situations.
De-individuation.
De-individuation is often used to explain the anti-social behaviour of some groups which would not be shown by individuals from these groups on their own.
Loss of personal identity in a group leading to diminished restraints on behaviour.
Internalisation is the changing of beliefs as a result of persuasion. Identification is the changing of beliefs to be like an admired influencing source.

5. 6. Social facilitation 7. De-individuation 8. Internalisation
9. Identification
Increased performance in competitive/audience situations
Anti-social behaviour of some groups which would not be shown by individuals from these groups on their own. Leads to less restraint in appropriate behaviour
Changing of beliefs as a result of persuasion
Changing of beliefs to be like an admired influencing source
An athlete having a much better chance at achieving a ‘personal best’ in a race rather than in training
Hooded or masked group (so they are less likely to be caught) breaking into shops and stealing goods
Advertisers creating a TV ad in order to sell their product (aftershave, toothpaste, detergent, double glazing)
A young person does not smoke because she has seen an advertising campaign showing pictures of famous sports stars who do not smoke

6. The effect of group behaviour and social influence
6. Social facilitation
7. De-individuation
8. Internalisation
9. Identification
Increased performance in competitive/audience situations
Anti-social behaviour of some groups which would not be shown by individuals from these groups on their own. Leads to less restraint in appropriate behaviour
Changing of beliefs as a result of persuasion
Changing of beliefs to be like an admired influencing source
An athlete having a much better chance at achieving a ‘personal best’ in a race rather than in training
Hooded or masked group (so they are less likely to be caught) breaking into shops and stealing goods
Advertisers creating a TV ad in order to sell their product (aftershave, toothpaste, detergent, double glazing)
A young person does not smoke because she has seen an advertising campaign showing pictures of famous sports stars who do not smoke