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The Halo Effect Why does it work?.

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Presentation on theme: "The Halo Effect Why does it work?."— Presentation transcript:

1 The Halo Effect Why does it work?

2 What does Trump know about steaks?

3 Of course George Clooney drinks

4 Governor Terminator sells

5 Buy this product, or else.

6 Shame on you, Humphrey Bogart!

7 I’d buy it

8 Brad Pitt does not drive a Toyota

9 It’s a women’s perfume

10 Anyone remember Elizabeth Taylor?

11 What’s a nice Jewish boy doing in a Vodka ad?

12 Uma, what’s in your bag?

13 Does he wear nail polish?

14 He drinks before he plays

15 Does David Beckham eat those?

16 How to win 8 gold medals…not!

17 Phelps lost his Kellog's job and a million a year from it—why

18 For those hard to get to golf courses…and to get there on time.

19 Samuel Jackson was paid well

20 Lost their halos and their jobs—why?

21 Why was O.J.Simpson fired?

22 This ad banned in Britain--why

23 Brand/company halos: 10 most trusted companies, according to category

24 Drinks

25 Canned foods

26 Hotels

27 shoes

28 camera

29 car

30 Coffee chain

31 toothpaste

32 phones

33 cereal

34 Can you think of any other brands or companies that you trust, or have loyalty to


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