1. Making a Business of Recreation
Worldwide Sporting Goods
Successful strategies for winning, keeping customers

2. Success-satisfaction-partnership
Products, value, quality, and service
Success is our objective
Satisfaction is our mission
Partnership is the key

3. Meeting the Needs
Retail partners program targets our large customers. They become part of the Worldwide Sporting Goods network, which creates a link between WSG and the local market.

4. Growing Sales

5. Building Partnerships
Worldwide Sporting Goods
Quality products
Excellent value
Reputation
Knowledgeable sales staff
Supporting Retail Partners
Community shopping
Customer bonding
Customer support
Local service

6. Key Benefits Prompt service Wide selection of products
Support after sale

7. Our Strengths Fast delivery Top manufacturers Competitive prices
After sales support

8. Next Steps Advertising Promotions After sales
Circulars, newspapers, television, and radio
Promotions
Special offers and discounts
After sales
Mailings and telemarketing