1. Advertisements M4U1 Reading by Stuart
Nanjing Tianyin Senior High School

2. In this class, we will
learn how to read expository writing (说明文)
learn the two main types of advertisements and their similarities and differences
learn how to express opinions on advertisements

3. Enjoy a video
What kind of product or idea is being advertised?

4. Every breath you take will eventually destroy your future.

5. Which advertisement do you like better?
Why?

6. Fast-reading 1. What is an advertisement? 2. What do PSAs aim to do?
An advertisement uses words and pictures to persuade people to buy a product or service or to believe in an idea.
通过听课本录音和快速阅读，了解学生对文本表层的理解情况，引导学生逐步提高阅读速度，从而提高阅读理解水平。
They aim to teach us and help us lead better lives. 6

7. a subject （说明文） Reading strategy: reading expository writing
introduction of the subject
Para 1-2
阅读策略的学习是训练学生阅读能力的有效措施，让学生了解说明文的基本结构，能在阅读训练中达到事半功倍的效果，并为他们今后的学习打下良好的基础。
supporting details
Para 3-4
conclusion
Para 5

8. Introduction of subject Para 1-2
1.Where are advertisements usually
found?
2. How many main types of advertisements are there?

9. CA －－Commercial Advertisement Two types
PSA－－Public Service Advertisement
paid for
to adevrtise
CA: _______ _______
PSA: _______ _______
differences
for free
to educate
information
Provide _______________
Use___________________
Places found____________
similarities
attractive pictures and clever language
newspapers, magazines,
the Internet , radio and television

10. PSAs or commercial ads?

11. PSAs or commercial ads?

12. PSAs or commercial ads? What can you learn from this moving video?
Enjoy a video
What can you learn from this moving video?

13. supporting details Para 3 Subject: Supporting details: Conclusion:
Even if an ad does not lie, it does not mean it tells you the complete truth .
Supporting details:
A toothpaste ad
A grocery food ad
Conclusion:
We must not fall for this kind of trick.

14. F F T F supporting details True or false Para 4
1. All advertisements play tricks on us.
Not all ads F
2.Commercial ads can often give us valuable
information about how to live healthy lives.
3.An ad warning people against smoking is an
example of a PSA.
4.PSAs are meant to sell us things.
PSAs F T
teach us and help us lead
better lives. F

15. supporting details Para 4 Translation of slogans
1.Yes to life, no to drugs.
2. When you smoke cigarettes,
you are slowly killing yourself
3.希望工程－－让孩子们都上学．
4.知识改变命运．
珍惜生命，远离毒品．
吸烟等于慢性自杀．
Project Hope– educating every child.
Knowledge changes life.

16. 同一个世界，同一个梦想。
One world one dream!
分享青春，共筑未来。
Share the games share our dreams!

17. Practice: Group work
If our class is going to have a show in the English Festival of our school, please design an advertisement and write a slogan (标语) for our class and give us your explanations.

18. Author’s suggestions:
conclusion
Para 5
Author’s suggestions:
When we want to buy the product
or service the ad _____, we must
all use our ________ and not be
a _____ to them
promotes
intelligence
slave

19. The structure of the Text
Introduction of subject
What are ads and its types
(Para 1—2)
commercial ads
(Para 3)
Supporting details
examples or facts
PSAs
(Para 4)
Conclusion
advice
What we should do
(Para 5)

20. Summary art ypes ommercial dvertise ervice omplete ttractive lever ree
Advertisements, which often use words and pictures to p______ people to buy a product, or to believe in an idea, play an important p _____ in our lives.We can find them almost w_______ we go. There are two main t_____ of ads. One is called c_________ advertisements, which are meant to a ______ a product or s ____ .But they don’t tell customers the c ______ truth. The other one is called PSAs, which use a_______ pictures and c_______ language, are often run for f______.They are made to ___________ the public. Although not all ads play t_____ on us, when it comes to ads,we should be i_______.
ersuade
art
herever
ypes
ommercial
dvertise
ervice
omplete
ttractive
lever
ree
serve/benefit
ricks
ntelligent

21. What positive and negative effects do advertisements have on our life?
Critical thinking
What positive and negative effects do advertisements have on our life?
a good way to…
tell people to keep away from…
be likely to be influenced by…
educate people about…
affect public welfare
a waste of
artistically(有艺术地)
stimulate competition (刺激竞争) …
Useful
expressions

22. What have we learned today?
1. We’ve learned how to read expository writing.
2. We’ve learned something about advertisements, especially the similarities and differences between commercial advertisements and PSAs .
3. We can have our own attitudes towards advertisements now.

23. Homework:
Write a composition about the positive and negative effects that advertisemnts have on our life.