1. POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE 2014
Kounjairhtong Insiri
>>APMG 8119: DIGITAL ENTERPRISE

2. Barrier to be digital >>APMG 8119: DIGITAL ENTERPRISE
Lack of an overall strategy
No strong business/ proven value proposition
Lack of management understanding
Too many competing priorities
Security concern
>>APMG 8119: DIGITAL ENTERPRISE

3. Two market types context Content >>APMG 8119: DIGITAL ENTERPRISE
= Marketspace
Marketplace =
Content
context
>>APMG 8119: DIGITAL ENTERPRISE

4. Assigment1: Customer experience map of STA Travel (Loyalty)
>>APMG 8119: DIGITAL ENTERPRISE

5. Implication for consumers and other customers
Consumer Confidence
Consumers expect regular and increasingly frequent product upgrades
More female-friendly technology products targeted
More facilitating shopping experiences and power into the hands of the customer
The Social Information Lifeline
Consumers Become the Computer's "Killer App
Renegotiation of Consumer Trust
Brands Chase the Migration of Consumer Mind Share
The Death of Complexity
The Destiny of Demographics and Rise of the Mainstream Middle Class
>>APMG 8119: DIGITAL ENTERPRISE

6. Co-creation
>>APMG 8119: DIGITAL ENTERPRISE

7. Co creation model from Canvas
>>APMG 8119: DIGITAL ENTERPRISE

8. Assignment2: Domino’s Pizza Business Model
>>APMG 8119: DIGITAL ENTERPRISE

9. Four different kinds of digital companies
Fashionistas
Digirati
Beginners
Conservatives
Digital intensity
Transformation management intensity
>>APMG 8119: DIGITAL ENTERPRISE

10. Implication for business strategy
Digitalization
Level playing field
Real time results
Simple to measure
Reduced cost
Refinement of your strategy
Brand Development
Greater engagement
Social media
Easy way to learn about your audience
Target audiences more effectively
Find new customers and expand audience
Instant feedback
Share content easier and faster
One third of the cost
Relationships & brand image
>>APMG 8119: DIGITAL ENTERPRISE

11. Assignment3: Copy right and big data
Stakeholders
Understand consumer behavior (big data)
Predict their preference
Safe time & cost
Increase profits
Business improvement
Access to mass market
Society
public journalist
ubiquity of information
less control
security issue
Intellectual property issues
Lack of physical interactivity
>>APMG 8119: DIGITAL ENTERPRISE

12. Thank
>>APMG 8119: DIGITAL ENTERPRISE