1. CRAVEONLINE SPONSORSHIP OPPORTUNITIES

2. 2013 Plan
As Coachella has continued to evolve their intended objectives, so have we. For 2013, Night Vision Entertainment is bringing together our unique mix of resources in order to produce a true powerhouse VIP experience. THE MIRAGE at Coachella.
This year, we’ve secured an astounding ranch estate across the street from the actual festival. The estate is just a few steps across from the vestival itself.
The concept of The Mirage is to create a uber-resort atmosphere that acts as the perfect VIP getaway from the madness of Coachella Festival. Exclusively invited guests will come to The Mirage reacharge, refresh and rejuvenate themselves so they can properly brave the 100+ degree heat of the Palm Desert for 3 consecutive days.

3. 2013 Plan The event experience will include: Endless catered cuisine
Unique refreshments and innovative cocktails
Mobile phone recharging lounge
Superstar DJs and live music performances
Gifting suite and sponsorship sampling
An elaborate pool party experience
A Coachella “Survival Kit” gift with towels, water bottles, and sponsor branded gifts
Interactive games and daytime entertainment
Misting huts and cool-down area
Beach towels, lounge areas and tanning setups
Private car service and transportation to the Coachella festival

4. The mirage Massive fresh water lake
Huge swimming pool with beach entrances
3-hole golf course that wraps around the property
Separate mini-house “casita” for VIP or special sponsor activation
Huge saddlespan tent for shaded VIP areas

5. CraveOnline & the mirage
The venue is just steps away from Coachella. We expect guests can just hop over to our venue to recharge and then jump right back over to the festival.

6. CraveOnline & the mirage
Objective
Utilizing our vast resources and capabilities, we plan to accomplish the following objectives:
Celebrity outreach – The Mirage will coordinate with an all-star celebrity outreach team to invite distinguished celebrities for on-site gifting, photos and sampling.
Coachella Festival Performers and Talent – A key objective is to make The Mirage feel like a true artist retreat for the performers at the festival. We will be providing special amenities for those who are actually performing at the festival this year, including private car service, spa services, private catering and dinners, and more.
Press and Media Coverage – CraveOnline will work with top tier PR companies in order to secure national coverage of the celebrity attendees. Our sponsors will be included in our media outreach with opportunity to receive an enormous ROI.

7. CraveOnline & the mirage
Brand Buzz – The list of countless trendsetters and taste-makers who will attend The Mirage will generate a significant authentic buzz around our brand partners and sponsors.
Social Media Impact – The Mirage will generate a mammoth amount of social media impact for post Coachella. This will include Facebook mobile photo uploads, Twitter hashtags and posts, Ustream Interviews and more.

8. Guest outreach craveonline
Tastemakers – Taste makers are true innovators within industries that have unique barriers to entry such as fashion, film and television. We define tastemakers as those who are creating the products that set new trends that spread worldwide such as clothing designers, writers, directors, agents, innovators, etc.
Trendsetters – Trendsetters are regional social leaders who influence adaptation of new cultural changes that then span throughout our target demographic. When a trendsetter tweets about a new product, or posts a photo mobile upload, it immediately creates unique buzz as their endorsement. Utilizing the power of social media and their reputations, trendsetters can rapidly increase the perceived cool-factor of brand.

9. Guest outreach craveonline
Celebrities – A unique element of the Coachella festival is that there are quite a large number of celebrities who attend it simply as fans. The Mirage acts as the perfect uber-VIP area for these celebrities. Sponsors are given face to face time to interact with the celebrities, and also the opportunity to service those interactions to the media.
Performers – Our outreach team will work directly with publicist, agents and managers of many of Coachella’s performers in order to formally invite them to the experience of The Mirage. The official backstage area of Coachella has not served as a true VIP experience, so we have often stepped in as the perfect resort-like experience and a great getaway from the show.

10. Guest outreach craveonline

11. The mirage sponsorship roi
The primary objective of sponsoring The Mirage is to realize a substancial Return on Investment. We find that this ROI can be measured through a variety of ways:
Event Turnout
Total Media Impressions
Social Media Metrics
Trendsetter and Social Influencers Allegiance
Effective Integration of Brand Message
Internal Corporate Preception
Press Coverage
On-site Brand Experience
Nevertheless, The Mirage is one very special opportunity to maximize those objectives.
The combination of celebrities in attendance, media opportunity and CraveOnline’s Coachella resources will allow your brand to experience an unparalleled ROI.

12. Client sponsorship opportunities (offline)
Logo on invite
Logo on press wall (step and repeat)
Inclusion on press release
On site activation – develop custom opportunity with the brand
Gobo Placements
Sampling
Photo and Video Production at the event
Inclusion in social media campaign
Event passes and private guest list

13. Client sponsorship opportunities (oNline)
Fully CLIENT branded event coverage hub
Festival and party coverage from our Crave content team
Articles
Reviews
Photos
Video highlights (from party only – videotaping not allowed at Coachella festival)
Coverage and sponsorship promoted on CraveOnline
Co-branded ad units
Facebook shout-outs from our content team