1. Katrin CASH & CARRY
Clean & Convenient

2. Problems our customers are facing
Excessive waste
Lack of brand recognition on the shelves
Inconvenient handling & carrying
Difficulty on
opening

3. Approach Replace the current 1 ply products
Introducing brand new 2- and 3-ply Non-Stop hand towels
Sell “better” rather than “good” products.
Launch phase focus: the cash & carry market (C&C)
An opportunity to be stronger and more competitive on the cash and carry market (C&C).
Strengthen, develop and establish!
Boost sales by pushing volume onto the market.
This launch is an extension of the washroom update and will strengthen our overall message: “Hygiene spreads success”.
To strengthen our offer even more, we will launch the new towels in a new and inventive packaging solution: Handy Pack! 3
5/20/2018

4. Smart packaging WHAT IS SMART PACKAGING?
The combination of materials, technology and functionality combined to solve packaging problems in a new and better way, throughout a package’s life cycle.
WHAT DOES A SMART PACKAGING SOLUTION DO?
Conveys information through imagery and iconography rather than text.
Combines different materials.
It could also include interactivity
The packaging itself becomes part of the experience when you use the product (Handy Pack as a waste bag)
HOW IS SMART PACKAGING DEVELOPED?
Unconventional thinking.
Teamwork.
Adding new technology but retaining functionality.
Adaptation to the environment in which it will be used.
Making the packaging part of the product. 4
5/20/2018

5. New towels in a smart package solution
Clean & Convenient
New towels in a smart package solution

6. Non-Stop hand towels in Katrin Handy Pack: Clean & Convenient
The Non-Stop hand towels, in combination with the right dispensers (Hand towel dispensers S, M and L) will promote good hand hygiene (soft paper, paper always at hand, touch-free dispensing).
Additional selling point is that the hand towels are hypoallergenically tested and will not irritate sensitive skin.
CONVENIENT
The Handy Pack is a smart and modern packaging solution with features that make it convenient for customers in several ways:
Carrying, transportation, handling, storing and opening
Over 2,500 hand dries in one hand.
While the hand towels spread success in the meaning of hand hygiene,
the package spreads success practically, environmentally and economically.
In other words – a complete success. 6
5/20/2018

7. Convenient – package Integrated handles – easier to carry
Transporting and handling large packages by hand is usually difficult. Handy Pack has smart carrying handles integrated in to the packaging delivering a fast and easy mechanism with an ergonomic grip - enabling the customer to conveniently carry over 2,500 hand dries in one hand.
Compact packaging – Convenient logistics
Towels and paper packages normally need large storage spaces.
The Handy Pack packaging in plastic is more compact and yet carries larger volumes of hand towels in each package = less space required throughout the entire chain of logistics. In addition, fewer purchases are needed = less administration and less cost. 7
5/20/2018

8. Convenient – package Convenient perforation – Quick package opening
Opening traditional packages takes time and energy (and sometimes, sharp edges can result in injury). Handy Pack is easy to open through a convenient perforation.
Opening requires no tools and the package has no sharp edges, meaning it is ergonomic and convenient for maintenance personnel as well as saving space in small storage areas (such as cleaning trolleys = savings in personnel, time and money.
Multipurpose bag – convenient extra uses
Traditional packaging means each empty package is another piece of garbage. An empty Handy Pack bag doubles as a trash bag = added value to the customer. It is also easy to fold and recycle. PE plastic pack suitable for energy waste. Plastic used for recycling must be clean. 8
5/20/2018

9. Convenient – package Plastic package – durable in bad weather
Non-plastic packaging is vulnerable to humidity and water. Plastic packaging withstands humidity and water better = Handy Pack minimises the risk of water damaging the paper stored inside and that means less waste and it adds to the convenience of the product.
Information icons – quick access to information
Reading information off of packaging wastes time. The Handy Pack packaging is equipped with icons that clearly indicate paper quality, size and the amount of bundles in the package = quick and convenient access to vital product information – a quick glance and the customer is done!
Transparent package – easier to find
Finding the right product in storage is also time consuming. The Handy Pack packaging is partly transparent, and the bundles are visible through the plastic = the customer will be able to recognise and identify the product quicker when stored in a warehouse or in low light conditions. 9
5/20/2018

10. The Main Target groups
HoReCa, smaller offices such as those used by architects,
designers, lawyers, doctors and facility companies 10
5/20/2018

11. The main channel
Cash & Carry 11
5/20/2018

12. Offer for the Target Groups
PRESSED FOR TIME?
The attractive packaging (bright colours) and POS material (displays) will create spontaneous purchasing opportunities.
We offer the best and most convenient packaging solution, with a multipurpose bonus – the package is easy to carry and handle, and the empty bag doubles as a trash bag.
We’re offering a reasonable and affordable hygienic product designed for all budgets.
CONVENIENCE IS KING
THE BEST HYGIENIC WASHROOM SOLUTION 12
5/20/2018

13. Non-Stop towels - product description
New, improved quality from 2- and 3-ply Non-Stop towels
4-panel hand towel, larger surface for drying hands, only one sheet needed
Better properties of absorption and wet strength, which is an advantage in demanding drying situations and lower the consumption. Reduced consumption and improved hygiene gives better total economy.
The towels are hypoallergenically tested, skin-friendly
Bigger sheet size
Better absorption
Skin friendly 13
5/20/2018

14. Non-Stop towels - embossing
The new quality is improved with a new, unique wave embossing and is softer, as well as skin-friendly for frequent use.
Embossing together with the optimal combination of raw material ensures better absorbency.
New improved embossing 14
5/20/2018

15. Non-Stop towels - self extracting
Touch-free dispensing, self extracting sheet makes the full use of the hand towel size possible
User touches only one sheet (the sheet that is used)
Dispensed one at the time
Minimisation of waste, consumption and environmental impact
Lower consumption also means fewer refills and less maintenance
4-panel, self extracting sheet
Money saver 15
5/20/2018

16. Improved paper quality
Diagram showing some of the key benefits of the new paper quality (absorption, softness) will come later, still waiting for the results. 16
5/20/2018

17. Non-Stop towel, fits most dispensers17
5/20/2018

18. Non-Stop towel M, 3 x 7 Handy Pack
Name
Product number
Ply
No. of CP
Height x Width cm
Katrin Plus Non-Stop M 3
343061 3 21
22 x 25.5
Katrin Plus Non-Stop M 3 / Narrow
343078
20.3 x 25.5
Katrin Classic Non-Stop M 2 / Yellow
344860 2
Katrin Classic Non-Stop M 2 / Narrow
343023
Katrin Basic Non-Stop M 2
343016 18
5/20/2018

19. Non-Stop towel L, products 3 x 5 Handy Pack
Name
Product number
Ply
No of CP
Height x Width cm
Katrin Plus Non-Stop L 2
343030 2 15
22 x 34
Katrin Plus Non-Stop L 2 / Narrow
343047
20.3 x 34
Katrin Plus Non-Stop L 3
343085 3
Katrin Plus Non-Stop L 3 / Narrow
343092 19
5/20/2018

20. Our complete offer for the Cash & Carry-market20

21. Katrin Handy Pack More than 2,500 hand dries in one hand
Clean and convenient in communication
Katrin Handy Pack More than 2,500 hand dries in one hand
By expressing cleanness and convenience this way you tell our customers that they can handle and carry many towels much easier, smarter and of course more convenient than before. In addition, the message is linked to hand hygiene.
Hand towels connect with the concept of clean because you are using Non-Stop hand towels that promote good hand hygiene.
More than 2,500 hand dries (many towels) in one hand, expressed in another way: “Carrying many things at the same time in one hand” connects to the convenient concept. 21
5/20/2018

22. Templates
We have chosen to make a guideline of how you can use the amount of info/USP’s that are needed on different occasions.
Clean: Message picture, main message, and copy
Medium: Message picture, main message, copy, and pack shoot with or without arm
Heavy: Message picture, main message, copy, pack shoot with or without arm and pictograms of USP’s
Pack shoot with arm is used when message picture doesn’t contain people carrying the product 22
5/20/2018

23. Templates
We have chosen to make a guideline of how you can use the amount of info/USP’s that are needed on different occasions 23
5/20/2018

24. 24
5/20/2018

25. Ideas of incentives Buy and get:
Cardboard dispenser – designed Katrin-like with informative text at the back
of the dispenser
Suitcase, travel bag (a handy pack in itself)
Dispenser
Toilet paper
Inflatables
Bags
X cents goes to charity
Something handy for BBQ
Trial pack
Protective bag for the cell phone (design as Handy Pack)
Focus on handle
Firewood box with handle
Snow shovel
Ski bag
Some of the above can also be giveaways 25
5/20/2018

26. Ideas of POS material Insert for pallets Pallet stand Pallet rim
SHELF TAG
Upper part will be removable according to launch
Insert for pallets
Pallet stand
Pallet rim
Shelf tags
Banner/streamer
Signs/poster adapted to the display frames in store (if the C&C provide us with such display areas)
Locking system at the back
Easy to wrap around a new pallet when empty
Natural sized sign. Real packages hanging from his hands.
INSERT FOR PALLET 26
5/20/2018

27. Ideas of POS material Expose Katrin dispenser and paper together
Create a box for the shelf, with information about the product, dispenser and paper inside the box
The customer can try the dispenser in the store
Install the dispenser to the shelf with a magnet
Dispenser stand
Pallet container 27
5/20/2018

28. Ideas of other units Flags Stickers on floor, hands
FLOORSTICKERS
Flags
Stickers on floor, hands
Signs in shape of hand
Embossing shaped signs, (new embossing)
Bags, cooler and travel bag
Hanging mobile with embossing pattern
Activity on the Internet via katrin.com or banners at the C&C, or activity in external media?
FLAGS
SIGN 28
5/20/2018

29. Ideas of giveaways Pencil Bags Gloves, BBQ glove
Travel bag, suitcase (a handy pack in itself)
Ice scrape
Sitting pad with handle
Lighter with smart handles
Some of the above can also be incentives 29
5/20/2018

30. Marketing materials Pos cards Ads PR info, newsletter
Internal/External presentation
Folder
Campaign site
Press release
Folder
Newsletter
Positioning cards Ad
Internal/External sales presentation 30
5/20/2018

31. Distributor package Campaign folder
Print templates, focus on Handy Pack
Banners
Html send outs
Folder
Print templates
HTML send out
Banners 140 x 350 pixles
Banners 190 x 49 pixles

32. Kick off idea The best Kick off activity of all time!
A work out with Handy Pack!
Why?
With this activity, your sales personnel and your customers will get good product knowledge, high motivation, wellness, fitness and smaller love handles. To use an oldie, Katrin gives more!
Imagine this
Hire a wellness/fitness instructor, good music, good location (or warehouse/C&C). This would be even more fun if you can do the event in 1980s’ style. Just think about the music, clothing and hairstyles from those years and for many people the workout era started then. All you need is the Handy Pack. 32
5/20/2018

33. Handy Pack exercise
Part 1. The event starts with a theoretical lesson/sales presentation
Part 2. Fitness exercise
Step board
Push ups on HP
Box ball
Dumbbells/weights
Running with HP in each hand
Throwing HP:s
Stretching
Maybe finishing by testing the towel, wash your hands
Advantage: resistant against sweat, just wipe and clean
This event could of course be held in open air or inside, with your personnel or your customers (at least in Scandinavia). Give-aways can be appropriate for this. Training bag, (towel?), water bottle, headbands from the 1980s etc.
Bonus!
Smaller love handles
Better “package” (abs)
Gyms should be a very interesting target group for Katrin products in many ways. Level of consumption, fitness values, fashion, hygiene etc. 33
5/20/2018

34. Thank you! First name Last name Title, Katrin
mobile phone: phone:
Katrin. At Hand.

35. Activities connected with UEFA Euro 2012 in Poland and Ukraine (8 June-1 July)
DRAFT!!
Give aways
Hands for Handy pack and give us a helping hand
T-shirts with fun/clever/smart message
Hand clapper (greet your team, like the vuvuzela in World Cup 2010 in South Africa)
Sales competition connected to UEFA Euro 2012
Win tickets
Back stage with your favourite team/player
Special sales competition for sales forces in Poland and Ukraine
Within the sales force – which country will win the Handy Pack Euro 2012?
Printed message, also for use as a clapper