2. OUR WINEMAKER’S EXPRESSION, this refined selection of wines is chosen by our winemaking team to showcase our best growing regions. These distinguished bottlings are perfect for any occasion. A unique expression of REGIONAL BLENDS, we select grapes from our premier estate vineyards located on benches, hillsides and mountain ridges in California’s best marine-influenced appellations.

3. Key Selling Points Insert vineyard imagery
70% of wine comes from the same vineyard blocks each year to ensure consistent quality vintage after vintage.
Each varietal is carefully matched to the ideal growing regions, climates and soil types. We then match each individual lot with carefully chosen French oak forest and toasting regimes to craft these wines.
Precision harvesting, sorting, de-stemming, and pressing methods are utilized to ensure the grapes are handled in the most delicate manner possible.
All of our estate vineyards are certified sustainable by the CCSW (Certified Sustainable Winemaking) & SIP (Sustainability in Practice).
Insert vineyard imagery

4. Grand Reserve – New Package
Leaf Logo
Larger logo for shelf pop
Cleaned up artwork
Updated font
K-J Seal
Family owned messaging
Jess Jackson signature
Mandatories
Appellation messaging
Jackson Estate messaging

5. Grand Reserve – New Package Release Dates
Wine
Bottling Date
# of cases
Estimated to hit shelf
2015 GR Chardonnay
May 2017
15,540 (+5,670 traypacks)
August 2017
2014 GR Merlot
September 2017
10,560
May 2018
2014 GR Cabernet Sauvignon
October 2017
16,000
June 2018
* Based on June 2017 Distributor Inventory

6. Promotional Effectiveness
Grand Reserve – A Grand Opportunity
Promotional Effectiveness
Grand Reserve sees a 22% increase in sales when on display*
GR Chardonnay ranks # 4 in the Ultra Luxury price category*
GR Chardonnay has a benchmark of $59.52 – outpacing competitors
Grand Reserve has scores!!
2015 GR CH : 90pts, Robert Parker
2014 GR CS: 90pts, Robert Parker
2013 GR ME: 91pts, Wine Enthusiast
% Increase in Dollar Sales by Merchandising Type
*Source: IRI Total US F&D, 52 wks ending

7. NEW POS: Glorifiers, Case Cards, Shelf Talkers, Neckers, Acclaims

8. “We select the best of the best blocks, from the best vineyards, from the best regions for each varietal. We then match each individual lot with the ideal French oak forest and toasting regimes to craft our Grand Reserve wines.”