1. Short answer & Case Study session
Principles of Marketing
FMT, Nov, 2016

2. Exam format Section A: Short Answer
2 short answer question – 2 marks each
Section B: Case study
3 questions for the case study – 2 marks each

3. Timing – Plan your time wisely
Exam: 2 hours
For 2-mark question: How much time you should spend?

4. Strategy for Short answer questions
Step 1 – identify directive words
Step 2 – identify the topic
Step 3 – plan your answer

5. Short answer - Examples
Explain the Multichannel Distribution system. Discuss why should business use multichannel distribution system? Illustrate your answer with example. [2 points]

6. Step 1: Identify directive words
Explain the Multichannel Distribution system. Discuss why should business use multichannel distribution system? Illustrate your answer with example. [2 points]

7. Step 2: Identify the topic
Explain the Multichannel Distribution system. Discuss why should business use multichannel distribution system? Illustrate your answer with example. [2 points]

8. Short answer - Examples
Explain the Multichannel Distribution system. Discuss why should business use multichannel distribution system? Illustrate your answer with example. [2 points]
Your answer should include:
Explanation of Multichannel distribution system
Discussion of why business use multichannel distribution system
1 example of real business with multichannel distribution to illustrate your answers

9. Notes
There are subparts in each question. Marks are allocated for all the marks.
Spend at least 3 minutes for each question for planning before answers

10. Part 2: Case study

11. Strategy to answer case study session
Step 1: Read the question carefully, identify the directive words and the topics, break down the question (same as the short answer part)
Step 2: Scan the case study for the information
Step 3: Plan your answer

12. Here is the mock exam case – let’s apply all the tips and practice
* Double click to view the whole text

13. Final words:
You need to remember the key terms, be able to explain the term in your own words.
Find realistic examples to help you understand and remember the key terms.
Don’t let the long case study confuse you, focus on the questions. Not all the information in the case will be used, thus read the question first
Not all information are included in the case study, you need to use your reasonable argument and social understanding