1. Metasearch: key actors in tourism
Metasearch: key actors in tourism
The case of hospitality industry
SEET Belgrade

2. trivago?

3. A hotel booking website?

4. We do
Compare hotels.
Compare hotel rates (of bookings sites, chains, hotel websites).

5. through 1.8 million hotels In 1.4 billion sessions
on over 200 booking sites
55 local websites
our users searched from 5

6. Metasearch ?
Search tool connecting to data bases to collect users’ search results in one single list

7. Industry is going Meta

8. Hospitality industry : overview in Europe
Online penetration: 42 % by 2020 in Europe
European hotel market: highly fragmented.
2/3 hotel room offered are from independent hotels
New online players: private rentals
Popularity of Metasearch
Source: Phocuswright Independent Lodging Market (2015), European Online Travel Overview, 12th Edition (2016)

9. Source: Megatrends Defining Travel in 2016, Skift Magazine
38 Site Visits
50 Online Researches
12 Reviews read
Source: Megatrends Defining Travel in 2016, Skift Magazine

10. Make online offers searcheable, visible and comprehensible
OTAs and Hoteliers
Travelers
Professionals and DMOs
Distribution Channels
Independence
Prices
Ratings
Services
Data
News
Brand Awareness
Reach more travelers
How popular is Belgrade as a holiday destination this year?
Find the ideal hotel in Belgrade

12. Μetasearch : key success factor for OTAs and hoteliers
Increases domestic and global exposure
Gives guests the opportunity to find your offers on a global scale
Increases brand awareness
Exposure in search results across multiple channels
Increases independence
Hoteliers can drive more direct bookings

13. Μetasearch engines: key success factor for OTAs and hoteliers
Increases Revenues
Maximizes Bookings
Reduces Costs
Large scale
Exposure
Multi-channels
Direct bookings

14. MountVacation
„As an OTA in a fragmented travel market I find it beneficial to be present on metasearch such as trivago. They gather all relevant stakeholders in one platform.
It enables us to display our unique accommodation to the travellers around the world and to compete with global players.“
Dejan Romih
Founder & CEO MountVacation

15. Meta means data Independent source of information
Travel trends: relevant insights

17. Most popular cities in CEE this summer ?
Serbia
Slovenia
Croatia
Belgrade
Niš
Novi Sad
1) Ljubljana
2) Portorož
3) Bled
Dubrovnik
Split
Opatija
Search Period: 01/01/ /05/2017
Summer – Travel Period: 01/06/217-31/08/2017

18. Traveler profile Search Period: 01/01/2017-13/05/217
Summer – Travel Period: 01/06/217-31/08/2017
Average prices for a standard double room

19. Corentine Aronica Valentin Haralovic
Head of communication for Central & Eastern European markets, trivago
Valentin Haralovic
Country developer for Central & Eastern European markets, trivago