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SAMAC Marketing Strategy
its all About Nuts
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SAMAC Marketing Strategy
Aim To drive a marketing strategy that is relevant and balanced in addressing the needs of all the stakeholders within the macadamia industry. Objective To sustainably support the growth and development of the South African Macadamia industry on a local and international platform.
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SAMAC Marketing Strategy
Aim To drive a marketing strategy that is relevant and balanced in addressing the needs of all the stakeholders within the macadamia industry. Objective To sustainably support the growth and development of the South African Macadamia industry on a local and international platform.
4
SAMAC Marketing Strategy
Aim To drive a marketing strategy that is relevant and balanced in addressing the needs of all the stakeholders within the macadamia industry. Objective To sustainably support the growth and development of the South African Macadamia industry on a local and international platform.
5
SAMAC Marketing Strategy
Aim To drive a marketing strategy that is relevant and balanced in addressing the needs of all the stakeholders within the macadamia industry. Objective To sustainably support the growth and development of the South African Macadamia industry on a local and international platform.
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Marketing Strategy SAMAC
Visible commitment to the industry and its stakeholders SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come Providing confidence to the markets QUALITY Positioning South Africa as the premium supplier of Macadamias BRAND VALUE Support and facilitate members to grow and develop markets MARKET DEVELOPMENT Improve our skills and capabilities to the benefit of the market TECHNICAL Assurance that we can meet the demands of the markets PRODUCTIVITY
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Marketing Strategy SUSTAINABLE GROWTH SAMAC
Visible commitment to the industry and its stakeholders SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come Providing confidence to the markets QUALITY Positioning South Africa as the premium supplier of Macadamias BRAND VALUE Support and facilitate members to grow and develop markets MARKET DEVELOPMENT Improve our skills and capabilities to the benefit of the market TECHNICAL Assurance that we can meet the demands of the markets PRODUCTIVITY
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Providing confidence to the
Marketing Strategy SAMAC Visible commitment to the industry and its stakeholders SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come Providing confidence to the QUALITY markets Positioning South Africa as the premium supplier of Macadamias BRAND VALUE Support and facilitate members to grow and develop markets MARKET DEVELOPMENT Improve our skills and capabilities to the benefit of the market TECHNICAL Assurance that we can meet the demands of the markets PRODUCTIVITY
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Assurance that we can meet the demands of the markets
Marketing Strategy SAMAC Visible commitment to the industry and its stakeholders SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come Providing confidence to the markets QUALITY Positioning South Africa as the premium supplier of Macadamias BRAND VALUE Support and facilitate members to grow and develop markets MARKET DEVELOPMENT Improve our skills and capabilities to the benefit of the market TECHNICAL Assurance that we can meet the demands of the markets PRODUCTIVITY
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Improve our skills and capabilities to the benefit of the market
Marketing Strategy SAMAC Visible commitment to the industry and its stakeholders SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come Providing confidence to the markets QUALITY Positioning South Africa as the premium supplier of Macadamias BRAND VALUE Support and facilitate members to grow and develop markets MARKET DEVELOPMENT Improve our skills and capabilities to the benefit of the market TECHNICAL Assurance that we can meet the demands of the markets PRODUCTIVITY
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Support and facilitate members to grow and develop markets
Marketing Strategy SAMAC Visible commitment to the industry and its stakeholders SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come Providing confidence to the markets QUALITY Positioning South Africa as the premium supplier of Macadamias BRAND VALUE Support and facilitate members to grow and develop markets MARKET DEVELOPMENT Improve our skills and capabilities to the benefit of the market TECHNICAL Assurance that we can meet the demands of the markets PRODUCTIVITY
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Positioning South Africa as the premium supplier of Macadamias
Marketing Strategy SAMAC Visible commitment to the industry and its stakeholders SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come Providing confidence to the markets QUALITY Positioning South Africa as the premium supplier of Macadamias BRAND VALUE Support and facilitate members to grow and develop markets MARKET DEVELOPMENT Improve our skills and capabilities to the benefit of the market TECHNICAL Assurance that we can meet the demands of the markets PRODUCTIVITY
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Visible commitment to the industry and its stakeholders
Marketing Strategy SAMAC Visible commitment to the industry and its stakeholders SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come Providing confidence to the markets QUALITY Positioning South Africa as the premium supplier of Macadamias BRAND VALUE Support and facilitate members to grow and develop markets MARKET DEVELOPMENT Improve our skills and capabilities to the benefit of the market TECHNICAL Assurance that we can meet the demands of the markets PRODUCTIVITY
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Marketing Strategy SAMAC
Visible commitment to the industry and its stakeholders SUSTAINABLE GROWTH Ensuring this industry remains profitable & viable for generations to come Providing confidence to the markets QUALITY Positioning South Africa as the premium supplier of Macadamias BRAND VALUE Support and facilitate members to grow and develop markets MARKET DEVELOPMENT Improve our skills and capabilities to the benefit of the market TECHNICAL Assurance that we can meet the demands of the markets PRODUCTIVITY
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without compromise to our own identity
Marketing Plan Themes The current marketing imperatives Differentiate the South African Macadamia Industry Creating a unique selling point for the South African Macadamia Industry Maintain a premium price Grow demand at a premium price Operate in cohesion with our global partners to develop the macadamia globally without compromise to our own identity
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without compromise to our own identity
Marketing Plan Themes The current marketing imperatives Differentiate the South African Macadamia Industry Creating a unique selling point for the South African Macadamia Industry Maintain a premium price Grow demand at a premium price Operate in cohesion with our global partners to develop the macadamia globally without compromise to our own identity
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without compromise to our own identity
Marketing Plan Themes The current marketing imperatives Differentiate the South African Macadamia Industry Creating a unique selling point for the South African Macadamia Industry Maintain a premium price Grow demand at a premium price Operate in cohesion with our global partners to develop the macadamia globally without compromise to our own identity
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without compromise to our own identity
Marketing Plan Themes The current marketing imperatives Differentiate the South African Macadamia Industry Creating a unique selling point for the South African Macadamia Industry Maintain a premium price Grow demand at a premium price Operate in cohesion with our global partners to develop the macadamia globally without compromise to our own identity
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without compromise to our own identity
Marketing Plan Themes The current marketing imperatives Differentiate the South African Macadamia Industry Creating a unique selling point for the South African Macadamia Industry Maintain a premium price Grow demand at a premium price Operate in cohesion with our global partners to develop the macadamia globally without compromise to our own identity
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without compromise to our own identity
Marketing Plan Themes The current marketing imperatives Differentiating the South African Macadamia Industry Creating a unique selling point for the South African Macadamia Industry Maintain a premium price Grow demand at a premium price Operate in cohesion with our global partners to develop the macadamia globally without compromise to our own identity
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without compromise to our own identity
Marketing Plan Themes The current marketing imperatives Differentiate the South African Macadamia Industry Creating a unique selling point for the South African Macadamia Industry Maintain a premium price Grow demand at a premium price Operate in cohesion with our global partners to develop the macadamia globally without compromise to our own identity
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Marketing Plans Securing the advantage in the NIS Markets
Securing the advantage in the kernel markets Building quality and credibility into the local macadamia market SAMAC – Developing industry excellence Omega7 research Marketing Brand – The South African Macadamia Develop the macadamia globally without compromise to our own identity
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Marketing Plans Securing the advantage in the NIS Markets Objective:
Validate current and future prices Ensure reliability of supply Secure South Africa as the preferred supplier to China Mechanism: Differentiate South Africa through Quality A NIS quality standard that differentiates South African product To be effective and accurate with crop forecasts
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Marketing Plans Securing the advantage in the NIS Markets Objective:
Validate current and future prices Ensure reliability of supply Secure South Africa as the preferred supplier to China Mechanism: Differentiate South Africa through Quality A NIS quality standard that differentiates South African product To be effective and accurate with crop forecasts
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Marketing Plans Securing the advantage in the NIS Markets Objective:
Validate current and future prices Ensure reliability of supply Secure South Africa as the preferred supplier to China Mechanism: Differentiate South Africa through Quality A NIS quality standard that differentiates South African product To be effective and accurate with crop forecasts
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Marketing Plans Securing the advantage in the kernel markets
Objective: Validate current and future prices Increase reliability of supply Secure South Africa as the preferred supplier of superior quality kernel Grow new markets by being recognised as the provider of superior quality kernel Mechanism: Differentiate South Africa through Quality A kernel standard representative of customer needs Leverage the standard to mitigate food safety and security risks
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Marketing Plans Securing the advantage in the kernel markets
Objective: Validate current and future prices Increase reliability of supply Secure South Africa as the preferred supplier of superior quality kernel Grow new markets by being recognised as the provider of superior quality kernel Mechanism: Differentiate South Africa through Quality A kernel standard representative of customer needs Leverage the standard to mitigate food safety and security risks
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Marketing Plans Securing the advantage in the kernel markets
Objective: Validate current and future prices Increase reliability of supply Secure South Africa as the preferred supplier of superior quality kernel Grow new markets by being recognised as the provider of superior quality kernel Mechanism: Differentiate South Africa through Quality A kernel standard representative of customer needs Leverage the standard to mitigate food safety and security risks
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Marketing Plans Building quality and credibility into the local macadamia market Objective Ensure responsible local trading with our customer for the benefit of the consumer Motive local consumers through education to demand quality products Be recognised for our local commitment Mechanism Use the international standards locally to ensure local quality Entrench these standards into the retailer and customer sectors A local quality standard for consumer benefit
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Marketing Plans Building quality and credibility into the local macadamia market Objective Ensure responsible local trading with our customer for the benefit of the consumer Motive local consumers through education to demand quality products Be recognised for our local commitment Mechanism Use the international standards locally to ensure local quality Entrench these standards into the retailer and customer sectors A local quality standard for consumer benefit
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Marketing Plans Building quality and credibility into the local macadamia market Objective Ensure responsible local trading with our customer for the benefit of the consumer Motive local consumers through education to demand quality products Be recognised for our local commitment Mechanism Use the international standards locally to ensure local quality Entrench these standards into the retailer and customer sectors A local quality standard for consumer benefit
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Marketing Plans SAMAC – Developing industry excellence Objective
Setting the benchmark Recognised as the industry leaders in the global market Continuous improvement Mechanism Internally, - SAMAC and its technical advisors Externally, - involvement with global peers and the market place
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Marketing Plans SAMAC – Developing industry excellence Objective
Setting the benchmark Recognised as the industry leaders in the global market Continuous improvement Mechanism Internally, - SAMAC and its technical advisors Externally, - involvement with global peers and the market place
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Marketing Plans SAMAC – Developing industry excellence Objective
Setting the benchmark Recognised as the industry leaders in the global market Continuous improvement Mechanism Internally, - SAMAC and its technical advisors Externally, - involvement with global peers and the market place
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Marketing Plans Omega7 research Objective
Understanding the measurable scientific benefits of the Macadamia nut Applying that knowledge to grow demand Mechanism Informally – expert opinions and research Formally – research into nutritional and medicinal benefits
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Marketing Plans Omega7 research Objective
Understanding the measurable scientific benefits of the Macadamia nut Applying that knowledge to grow demand Mechanism Informally – expert opinions and research Formally – research into nutritional and medicinal benefits
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Marketing Plans Omega7 research Objective
Understanding the measurable scientific benefits of the Macadamia nut Applying that knowledge to grow demand Mechanism Informally – expert opinions and research Formally – research into nutritional and medicinal benefits
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Marketing Plans Marketing Brand – The South African Macadamia
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Marketing Plans Marketing Brand – The South African Macadamia
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Marketing Plans Develop the macadamia globally without compromise to our own identity Objective Grow the global awareness of macadamias to drive consumer consumption Collaborate with global partners to develop an international NIS and kernel standard for the global macadamia nut industry Mechanism As one of the dominant players South Africa should take the leadership role in guiding and developing the global industry to protect the premium value and positioning of the macadamia nut
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Marketing Plans Develop the macadamia globally without compromise to our own identity Objective Grow the global awareness of macadamias to drive consumer consumption Collaborate with global partners to develop an international NIS and kernel standard for the global macadamia nut industry Mechanism As one of the dominant players South Africa should take the leadership role in guiding and developing the global industry to protect the premium value and positioning of the macadamia nut
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Marketing Plans Develop the macadamia globally without compromise to our own identity Objective Grow the global awareness of macadamias to drive consumer consumption Collaborate with global partners to develop an international NIS and kernel standard for the global macadamia nut industry Mechanism As one of the dominant players South Africa should take the leadership role in guiding and developing the global industry to protect the premium value and positioning of the macadamia nut
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