1. Express Checkout
January 2013

2. Three ways to increase revenue
EngageUI Express Checkout technology will help your online business increase revenues in three ways:
Provides for faster checkout with fewer fields to fill out, which reduces abandonment rate.
Improves the data quality of the shopper’s contact information. This makes it easier to detect duplicate orders, reduces your shipping costs, improves your ability to contact the customer and increases customer satisfaction.
Provides you with valuable customer data and analytics that can be used to contact and convert shoppers in the future. 2

3. Express Checkout with Consumer Lookup
50%
Add items to cart
Abandon
30%
Begin Checkout
Database of ~200 million Consumers
Fill out forms
Purchase

4. Increasing Conversion - How it Works
We target the 30% of engaged shoppers who proceed to checkout but fail to enter their credit card information. By simplifying the purchasing process Express Checkout maintains the momentum of these ‘on the fence’ buyers. Note: Approximately 50% (depending on biz) of those who add products to your shopping cart, use it as a holding bin and never proceed to checkout. These ‘lost non-buyers’ are NOT our target.
Express Checkout asks for only minimal information and auto-fills the rest. Less form fields to fill out improves the user experience and will increase the overall order volume by 5-10%.
address is collected upfront from a larger percentage of ‘abandoners’ increasing re-conversion campaign effectiveness.

5. How we simplify the shopping experience1
When a customer goes to check-out, a consumer friendly box prompts the user to input , phone and zip code
EngageUI runs the input information against databases of nearly 200 Million US consumers and auto-fills the necessary forms 2

6. Reduce Shopper Data Entry to as few as 6 Fields
The customer simply verifies and/or updates EngageUI’s auto-fill information, and enters a credit card to complete the order 3
Auto form filling will also make it easier for customers to purchase via mobile shopping applications

7. Validate shipping address, email and phone
The DPV address check eliminates 99% of shipping problems and CASS address standardization allows you to detect multiple orders to the same shipping address even if it was originally entered slightly differently by the shopper.
123 North main street #456
Salt Lake, UT 84054
123 N Main St Apt 456
Salt Lake City, UT
The shipping
address is verified in real time against
US Post Office DPV of 165
million actual delivery
addresses and reformatted
per USPS CASS rules.
address is
validated against the recipient’s mail server.
This is done in the background
while the shopper is completing
the forms. Shopper is prompted
to correct if needed.
Phone number is validated against telco-grade database
to assure both area code and
1000-number block prefix are
not unassigned/reserved,
prompting to correct if needed.

8. Field-level Engagement Analytics
You get reports that identify conversion rates at each step of the checkout process, how much time is spent filling out each field, fields that are frequently having to be re-filled and exactly on which field shoppers stop filling out the form!

9. Express Checkout Benefits
Additional conversions mean additional profits
Easier check-out as the world moves to mobile applications
Detailed reporting on abandonment including which step and field
Automatic A/B testing to determine effectiveness
Regardless of initial order outcome, addresses are collected for re-conversion campaigns
99% of North American consumers will have city and state/province filled in from the provided zip/postal code
Reduced costs from improved data quality
No programming, no IT, 15 minutes to implement
No changes to your existing checkout forms are required
You only pay EngageUI if your gained net profit is greater than our fees.
For More Information – Alex Hisen – VP Product - (866) –