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International Operations
Soaps Hair Colours Liquid Detergents Toiletries International Operations Quarterly Update: Q B
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Contents Performance Highlights - Consolidated
Business Review - Domestic GCPL Financials & Ratios - Stand Alone International Operations.
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Performance Highlights – Q1 2009-10
Topline growth of 21%. Strong growth in both domestic at 22% and international business at 20% Strong recovery in hair colour market share from 33.7% in exit FY09 to 34.8% in June 2009 Soap market shares go beyond 10% in June 2009 Consolidated PAT improves significantly to Rs.69.7 crore with 78% growth
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Financial Highlights - Consolidated
21 % 64 % 80 % 78 %
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Financial Highlights - Consolidated
67 %
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Ratios - Consolidated Consolidated Q1 0910 Q1 0809 A&P / Sales 10% 9%
PBDIT / Sales 22% 16% PBT / Sales 20% 13% PAT / Sales 11% PBDIT margin improves by 600 bps Increased A&P spends towards brand building initiatives - A&P increased by 26% to Rs.43.3 crore as compared to Rs.34.3 crore in Q Tax rate higher on account of higher MAT rate on domestic operations
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Business Review - Domestic
Q1 FY
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Q1 FY 2009-10 Scenario: Domestic
Industry Scenario FMCG sector growth continues to be strong Vegetable oil prices are at lower levels as compared to FY 0809. Rupee strengthened versus the USD in Q GCPL Performance Industry Growth (AC Nielsen Off Take) GCPL Standalone (Sales Growth) Q1 ‘0910 Toilet Soaps 10.6% 27.4% Hair Colours 14.2% 20.2% *Off take in value MRP
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Q1 Highlights Soaps Hair Colours Toiletries
Highest ever quarterly sales in soaps Significant increase in market share; market share for June 2009 is 10.1% Launch of Godrej No.1 ‘Lime & Aloe Vera’ variant Hair Colours Highest ever quarterly revenue Good recovery in hair colour market share from 33.7% in exit FY09 to 34.8% in June 2009 Godrej Nupur Mehendi re-launched in a new & improved formulation Toiletries Cinthol launches ‘Rainstorm’ & ‘Unleash’ Deo Sprays
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Sales Growth (Standalone)
20 % 27 % 7 % 23 % B
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Soaps - Revenue & Market Share
Market Share is 9.8 % for Q Source: AC Nielsen data % for All India value MS Market shares from Q1 FY09 have been revised by AC Nielsen. The revised shares have been reported.
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Hair Colours - Revenue & Market Share
Market Share is 34.4 % for Q Source: AC Nielsen data % for All India value MS Market shares from Q1 FY09 have been revised by AC Nielsen. The revised shares have been reported.
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GCPL Monthly Market Share Value Trend
Hair Colours Soaps
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Key Q1 Initiatives Thrust to improve rural reach
Strong innovations in both soap & hair colour Significant increase in brand investment Building a “brighter” organization to drive growth
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Events / Recognitions GCPL ranked 15th in ‘India’s Best Companies to Work For’ survey 2009 conducted by Great Place to Work Institute, India & Economic Times. GCPL ranked 1st in the FMCG category of this survey. Godrej Expert awarded the ‘Most Trusted Brand 2009’ in the hair dye / hair colour category for the third consecutive year in the Readers Digest Asia Trusted Brands survey. ICRA reaffirms SCG1 rating to the Stakeholder Value & Governance practices of GCPL. The rating implies that in ICRA’s current opinion, the company belongs to the Highest Category on the composite parameters of stakeholder value creation and management & corporate governance practices. ICRA reaffirms CGR 2+ rating to the Corporate Governance practices of GCPL.
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Acquisition of 49% stake in Godrej Sara Lee Limited
In May 2009, the Board of directors of Godrej Consumer Products approved the proposed acquisition of 49% stake in Godrej Sara Lee Limited The proposed acquisition will be through the merger of Godrej ConsumerBiz Private Limited (GCBPL) and Godrej Hygiene Care Private Limited (GHCPL) [100% subsidiaries of Godrej & Boyce Manufacturing Co. Ltd & Godrej Industries Limited respectively] into Godrej Consumer Products Limited. Currently, GCBPL and GHCPL hold 29% and 20% respectively in Godrej Sara Lee Limited (‘GSL’). Appointed date of the merger will be June 1, 2009 and pursuant to the merger, assets and liabilities of GCBPL and GHCPL will be transferred to GCPL. Upon merger, GCPL will issue its 10 shares to the shareholders of GCBPL for every 11 shares and 10 shares to the shareholders of GHCPL for every 11 shares. The proposed merger is subject to approval of the Court & other authorities.
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Godrej SCA Hygiene – 100% subsidiary of GCPL
GCPL has acquired the foreign JV partner’s share w.e.f 1st April Godrej SCA Hygiene Limited is now a 100% subsidiary of GCPL. Godrej SCA Hygiene will continue to own and distribute the profitable “Snuggy” brand Q : Net Sales is Rs.3.1 crore; PAT is Rs.(0.4) crore
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Financials & Ratios GCPL Standalone
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Financial Highlights - Standalone
22 % 70 % 85 % 76 %
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Q1 FY 09-10 Sales Mix (Standalone)
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Dividend – Q1 FY 09-10 Q4 Dividend announced Dividend per Share Re.1
100% Total outlay (including tax on distributed profits) Rs crore Dividend % till date for Dividend payout % YTD PAT (Standalone) 49.87%
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Balance Sheet (Standalone)
Liabilities (Rs. Crore) 30-Jun-09 Net Worth 597.17 Other Liabilities 14.72 Total 611.89 Assets (Rs. Crore) Net Fixed Assets 169.08 Investment in Subsidiaries 95.26 Investment – Other Cash & Bank Balance (including Rights investment of Rs crore) 50.04 318.07 Net Current Assets (20.56)
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Funds Flow (Standalone)
Q (Rs. Crore) SOURCES Internal Accruals Cash & Bank Working capital changes 94.03 26.50 9.79 Total 130.32 APPLICATIONS Borrowing from Banks 52.85 Investment in subsidiaries Investment in Mutual Funds 4.87 42.54 Dividend payout 30.06
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Cost Structure (Standalone)
Amount in Rs. Crore Q1 0910 % of Sales 0809 Materials Cost 152.7 44.9% 157.6 56.8% Staff Cost 30.5 9.0% 15.6 5.6% Depreciation 3.9 1.1% 4.6 1.7% Advt & Publicity 28.7 8.5% 22.1 7.9% Other Expenses 59.8 17.6% 45.7 16.5% Interest & Fin. Charges 1.7 0.5% 2.2 0.8% Provision for Taxation 12.7 3.7% 5.1 1.8% PAT 60.3 17.7% 34.3 12.3% Net Sales 339.8 100.0% 277.7 Other Income 10.5 3.1% 9.5 3.4%
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Ratios - Standalone A&P / Sales Q1 0910 Q1 0809 PBDIT / Sales 8% 23%
17% PBT / Sales 21% 14% PAT / Sales 18% 12% NWC / Sales (days) (19) (18) Fixed Asset TO Ratio 8.0 5.2 ROCE 49% 25% RONW 40% 24%
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International Operations Key Highlights
Godrej Global Mid-East FZE Kinky Group Proprietary Ltd. International Operations Key Highlights International business continues to do well under a challenging environment – contributes 21% to topline. Kinky sales grew by 22%, Rapidol by 11% & Keyline by 18% over Q1 FY09 (in Foreign Currency )
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Godrej Consumer Products Mauritius Ltd- Performance (Holding company of Kinky Group (Pty) Ltd)
Date of Acquisition: 01-Apr-2008 Rs. Crore Q1 0910 Q1 0809 Net Sales 16.2 10.8 PBIT 2.8 2.3 Interest 1.6 1.3 PBT 1.2 1.0 Tax 0.9 0.8 PAT 0.3 0.2 Opened 2 new “Kinky” Owned stores, taking the total number of stores to 24
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Godrej Netherlands BV- Consolidated* Performance
Date of Acquisition: 31-Oct-2005 Rs. Crore Q1 0910 Q1 0809 Net Sales 66.9 61.2 PBIT 10.9 10.7 Interest 0.4 0.9 PBT 10.5 9.8 Tax 3.3 3.2 PAT 7.2 6.6 Business grew at 18% (in Foreign Currency) despite recession in the UK economy
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Rapidol Pty Ltd-Performance
Date of Acquisition: 01-Sep-2006 Rs. Crore Q1 0910 Q1 0809 Net Sales 13.9 11.6 PBIT 3.4 1.8 PBT 3.5 2.0 Tax 1.0 0.6 PAT 2.5 1.4 Successful launch of Inecto Semi Permanent range of colours
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Godrej Global Mid-East (GGME)
Date of Acquisition: 01-Oct-2007 Rs. Crore Q1 0910 Q1 0809 Net Sales 4.0 2.9 PBIT 0.2 0.1 PBT Tax - PAT Business grew at 17% (in Foreign Currency) over Q1 FY
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