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How to give a powerfull pitch?
John Verbeek Aviation Academy AKCD 9th December 2016
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Why prepare a pitch? You are in a competition! So who are you? What have you got to offer? What makes you different from your competitors!
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What is a pitch? A ultra short story Telling who you are What makes you stand out from the rest Leaves no other choice but you
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What is your story? Who are you? What do you want to do?
Who do you do it for? What do they want or need? How do they change as a result?
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4 important aspects of a pitch
It is about YOU! Concise Principal Message: 7 seconds (start like a rocket!) What you believe in: 30 – 60 seconds Catchy Make it nice to hear Logically organised Clear If it is not clear I don ‘t know what you can do for me! Use small words, make it simple, authentic, honest Call to Action Prepare for the next step Kevin Ward: How to create an Elevator Pitch
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Get specific! Create your idea! Rewrite it into a short storyline
Make it logically consistent Now define your main message!
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How big do you want to grow?
How important is your project / idea? What is your personal objective? What is your scope? This month? This year? In life?
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Who can help to realize your goal?
You are on your own! Know what kind of game you are getting into! Know the people involved Involve the people you know Prepare a reference Give proof of what you are selling
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Start with their perspective
They are the people you do it for! Be aware of their needs Know what they want! Know how they wil change as a result!
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The single most important part!
It is all about YOU What parts of you do you need to be clear about? Ted Talk. David Rose: How to pitch to a VC Integrity Passion How do you know? Experience. Knowledge Skills Leadership Perseverance Vision Realism Listen
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Test the pitch Prepare different versions of your story. Time
10 seconds 3 minutes 15 minutes 30 minutes Practice your story With friends Colleagues Family At a party
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Deliver In the elevator At the coffee machine During lunch
In a formal job interview
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