1. Be in the
Smart Snacks
Know

2. Date to remember! July 1, 2014
Smart Snacks in School became a federal LAW in All schools should have been in compliance at that time.

4. NOT evenings, weekends or community events
Entire school day
All products SOLD
Entire school campus
NOT evenings, weekends or community events
NOT foods provided
Smart Snacks in School nutrition standards:
Apply to all foods and beverages SOLD to students outside of the breakfast and lunch programs.
Covers the entire school day, which is defined as midnight before to 30 minutes after the end of the school day.
Covers the entire school campus.
Does NOT cover foods provided but not sold, such as at celebrations.
Does NOT cover evening, weekend or community events.

5. Smart Snacks in School Nutrition Standards
Vending
School Stores
The foods and beverages in vending machines, school stores, snack carts and sold a la carte all must comply with Smart Snacks Standards. And foods that are marketed must also comply, more on that later.
Please note: Smart Snacks nutrition standards are a MINIMUM set of standards. The district’s standards can be more strict and those would take precedence over any state or federal standards. The Syracuse City School District is following the USDA standards, which they have to do in order to receive Free and reduced lunches for the children of the district.
Snack Carts
A la Carte

6.
Use this tool to see if your snack meets USDA guidelines.
Highlights: Assess And Change Your Food Offerings, Product Calculator Available At No Cost…

7. Must also meet all nutrient standards!
General Standards
First Ingredient:
Whole Grain
Fruit
Vegetable
Protein Food
Dairy
Combination Food:
At least ¼ c. fruit or vegetable
Let’s explore the standards for competitive foods.
In order for a food to qualify at all, it must first meet one of three provisions:
It must be a whole grain product (first ingredient is a whole grain or contains 50% or more whole grains by weight). If the first ingredient is water, the second must be a whole grain; OR
The first ingredient must be a fruit, vegetable, protein or dairy food. If the first ingredient is water, the second must be a fruit, vegetable, protein or dairy; OR
The product is a combination food with at least ¼ c. fruit or vegetable;
IF you have a product that meets at least one of the standards just outline, then use the nutrition information to determine if it also meets all nutrient standards. If it also meets all nutrient standards, then your product is a smart snack. The next few slides will outline which nutrients have standards – remember, the nutrient standards apply to all snack foods, as well as sides and entrees sold a la carte during meal times.
Must also meet all nutrient standards!

8. Calorie Limits Snacks/Sides: ≤200
Per serving. Be very mindful of what the serving size is and how many serving are in the container

9. Sodium Limits
Snacks/Sides: ≤230 mg

10. Total Fat: ≤35% of calories Saturated Fat: <10% of calories
Fat Limits
Total Fat: ≤35% of calories
Saturated Fat: <10% of calories
Trans Fat: Zero grams
% Daily Value
Product meets SS Nutrition Standards

11. ≤35% sugar by weight from total sugars in foods
Sugar Limits
≤35% sugar by weight from total sugars in foods
Dried fruits that require a small amount of sugar for processing or palatability include cranberries, tart cherries or blueberries. ARE EXEMPT
You have to do math to calculate this. 12/55 = x/100 = 22% ALLOWABLE according to Smart Snack standards

12. ALL GRADES WATER NON FAT MILK LOW FAT MILK SERVING SIZE LIMITS:
(with or without carbonation)
(plain or flavored)
(plain only)
100% JUICE
100% JUICE DILUTED W/WATER (no added sweeteners)
SERVING SIZE LIMITS:
8 oz. ES
12 oz. MS/HS
Next let’s explore beverages.
NO caffeinated beverages are allowed at elementary and middle school. Only plain water, non-fat and low fat milk and 100% fruit or vegetable juice are allowed at elementary and middle school.
In addition, there are serving size limits for milk and juice. At elementary school, milk and juice is limited to 8 oz. or less. At middle and high school, milk and juice is limited to 12 oz. or less.
(fruit or vegetable)
(with or without carbonation)
(milk, juice)

13. LOW-CALORIE BEVERAGES
High School ONLY
DIET BEVERAGES
(20 oz.)
LOW-CALORIE BEVERAGES
(12 oz.)
(<5 kcal/8 oz. OR
≤10 kcal/20 oz.)
(≤40 kcal/8 oz. OR
≤60 kcal/12 oz. )
Some additional flavored and/or carbonated beverages are allowed in high school (they must meet certain calorie and serving size limits).
Diet beverages are limited to 20 oz. or less. Low calorie beverages are limited to 12 oz. or less.

14. What can the kids in your school purchase to drink during the day?
Divide group in to 3 groups: elementary, middle and high for liquid:
Elementary: 8 oz.
Non-fat or 1% milk, or chocolate milk
100% Juice
Diluted Juice – 100% juice diluted with water, with or without carbonation and with no added sweeteners.
Middle: up to 12 oz.
milk
100 % juice
8 oz Lower calorie beverages with or without carbonation (max 40 calories)
12 oz lower calorie beverages (max 60 calories) (Equivalent to 5 calories per ounce)
High: up to 20 oz. beverages with or without carbonation and caffeine
same milk
100 % juice and Juice diluted with water 8 oz Lower calorie beverages with or without carbonation (max 40 calories)
20 oz no-calorie beverages with less than 5 calories/8 oz., Max 10 calories per 20 oz.

15. “Is it a Smart Snack or an Imposter?”
Lets Play:
“Is it a Smart Snack or an Imposter?”
Compare labels of smart snack and smart snack look alikes
10 products for each group of 3 or 4

16. Smart Snacks Tools Smart Snacks Calculator
Also there you will find the Smart Snacks Product Calculator! The Calculator helps you determine quickly if you have a compliant product. It takes the guesswork out of determining which products are and are not compliant. The Calculator is the only USDA verified tool for compliance.
Get cell phones out

17. Finding Information on the Nutrition Facts Label and Ingredient List
Enter this information into the Smart Snacks Product Calculator (
to see if your snack meets the standards.
Reading a food label
Snack
Again: sugar less than or equal to 35% of serving size weight
8/30 = x/100 =27%
Is this a smart snack?
< 200 kcal
< 230 mg Na
< 35% total fat
< 10% sat fat
< 35% sugar by weight

18. Is this a Smart Snack?

19. https://foodplanner.healthiergeneration.org/calculator
Is this a Smart Snack?
Snack

20. Food and Beverage Marketing, Fundraising and
Getting Started
How DOES this apply
To the rules on
Food and Beverage Marketing, Fundraising and
CElebrations?
Here are some Steps for Success for making change to Smarts Snacks compliant foods and beverages:
Stay organized! Know WHERE snacks and beverages are being sold in your school and who is responsible for that venue.
Work with these venues to develop a sustainable compliance plan to get everyone on-board with Smart Snacks in School Nutrition standards
Communicate with students, staff and parents along the way and keep them updated. Get feedback to bring in products students like!
Promote, promote, promote! Keep educating and talking about Smart Snacks.

21. FOOD & BEVERAGE MARKETING
Let’s get started, with one of the new areas that is now required to be in your Local Wellness Policy as a part of the Final Rule, food and beverage marketing.

22. Allow marketing and advertising of only those foods and beverages that meet the Smart Snacks in school Nutrition Standards
during the school day.
–USDA Final Rule on
Local Wellness Policy
What does the final rule say on food and beverage marketing?
Can I have someone volunteer to the line we have here on this slide?
“Allow marketing and advertising of only those foods and beverages that meet the Smart Snacks in School nutrition standards.”
Thank you for reading that for us.

23. What is Food and Beverage marketing??
Advertising or other promotions in schools
Includes oral, written or graphic statements.

24. Where do we see it?
These are some examples of food and beverage marketing on school campuses. You do not see this in the Syracuse City District. Perhaps you do see it in the teachers lounge though.

25. Keep your eyes open!

26. And Fundraising! Timing Exemptions Compliant Items
In-school fundraising during the school day only
Number set by state agency
No limit on products that meet Smart Snacks!
Foods and beverages sold as fundraisers during the school day are also subject to the Smart Snacks nutrition standards.
Some states allow a set number of food or beverage fundraisers that are exempt from the standards, so they could sell foods that are not smart snack compliant. However, NYS does not allow any exempted fundraisers. If you choose to fundraise with food during the school day it must meet smart snack standards.
There are no limits on foods and beverages sold as fundraisers that meet the SS standards. There are also no limits on non-food fundraising.

27. Marketing for Fundraiser’s of Foods and Beverages
That Do NOT Meet Smart Snack Standards
Posters are not allowed. No written or graphic advertisements.
Announcements over the loud speaker at the beginning or the end of the school day are not allowed.
It is against USDA policy to verbally or visually market a product during school hours that does not meet smart snack standards.
Marketing and sale of foods that do not meet Smart Snack standards can begin a half hour after school has ended. However none of these foods can be consumed on school grounds.
During the school day defined as midnight before the school starts to a half-hour after the school day ends.
This may effect the announcements at the beginning or end of the school day- unless it’s a smart snack it cant be advertised this way.
If it is intended to be eaten on the school campus it must be smart snack compliant. Therefore after-school hours Pizza that is sold in school, for example, should have a whole wheat crust.
If non-compliant foods are sold during the school day the District is in grave jeopardy of losing the Free Lunch program they now receive through the USDA.
Soda or candy provided by teachers is included. No more Thin Mint cookie sales during the school day.

28. When is NOT following smart snacks standards okay?
Events Outside of School Hours
Personal Clothing or Other Items
Packaging of Products for Personal Use
Materials used for Educational Purposes
What’s not included?
These standards do not apply to marketing that occurs at events outside of school hours such as after sporting or any other events, including school fundraisers.
This rule does not establish limits on personal expression, opinion or products. For example, this would not apply to clothing or personal items used by students or staff or the packaging of products brought from home for personal consumption.
This rule does not apply to materials used for educational purposes such as soda advertisements as a media education tool or a health or nutrition education curriculum.
And lastly, Schools are not required to allow food and beverage marketing; however, if you do choose to allow it, it must limited only items that meet the Smart Snacks.

29. Fundraising Cycle
Student/Parent
Organization retains
revenue
Food and Nutrition
Services
Vendor +
Student /Parent
Organization
Food Sales to Peers
with a 25¢ to 50¢
markup
There are schools where student and parent organizations partner with their school nutrition program for purchasing foods for fundraising ,which allow for greater access to Smart Snacks compliant products by ordering through school nutrition services.
The school nutrition program will set up an account directly between the vendor and school organization. The organization and the vender will have a set list of foods that are smart snack compliant to choose from that are smart snack compliant. The organization can then sell the item with a small mark-up and keep the revenue they earn.
The account with the vender has to be with an organization and not an individual
The food that is sold for fundraising is not allowed to compete with the school lunch, it is only allowed to be sold in the last 10 minutes of lunch as long as the children are done eating the meal.
The best practice so far has found that serving the special food only one or two days a week kept the children interested and excited. At HW Smith they sold smart snack compliant ice cream twice a week from Jan to May and made $ for the student council.

30. CELEBRATIONS & NON-FOOD REWARDS
Now let’s move into celebrations and rewards.

31. Provide Smart Snacks During Celebrations
Promote standards for all foods and beverages provided, but not sold, to students during the school day.
–USDA Final Rule on
Local Wellness Policy
This is a new component that needs to be included in local wellness policies.
May I ask a volunteer to read this language from the Final Rule for us?
“Standards for all food and beverage provided, but not sold to students during the school day”
Thank you for reading that to us!

32. What’s meant by ‘Provided’?
So what’s included in foods or beverage provided or served to students?
Classroom parties, such as birthdays, holidays or other special occasions
Classroom snacks brought in by parents, teachers or other students
Other foods as a reward or incentive for good behavior, performance or achievement
Ref. page 7 of SCSD Wellness Policy
Generally all of these represent celebrations of some kind
Classroom
Parties
Classroom Snacks
Brought in by Parents
Other Foods
Given as Incentives

33. Let’s think about a holiday celebration
Let’s think about a holiday celebration. And foods and beverages we may see on our kids’ plates during those celebrations at school.
This is from an actual pic shared by a colleague. Sprite, Cupcake, 3 mini candy bars, 3 jolly ranchers and 1 bag Hot Cheetos
How many grams of sugar do you think is in this? Do that many overhead presses.
850 calories, 92 g sugar., 3 Tbs fat.
Pass around visual of in Ziploc baggie. ~23 tsp of sugar
(For calculation take grams of sugar and divide it by 4 = tsp of sugar.)
That is ONE celebration.

34. CONFLICTING MESSAGES CELEBRATE with that! EAT this!
We’ve seen changes in the cafeteria over the past couple of years and are seeing healthy foods and beverages in the lunch line.
Since the USDA released the Smart Snacks in School nutrition standards for all foods and beverages SOLD in schools, we have seen healthier foods and beverages on school campuses nationwide.
When we promote healthy options during meal or snack times while we continue to allow foods high in calories, fat, sugar and sodium at celebrations or for rewards, we send youth conflicting messages.
CELEBRATE with that!
EAT this!

35. QUESTION: What do you celebrate? How do you celebrate?
Historically we celebrate a lot with food. But overall our health is declining, we don’t need one more reason to eat cake, candy cookies and ice cream. What if we change the way we celebrate and reward ourselves? What if we can change the relationship our future generation has with food?
What if we train the young ones to celebrate with activities? There are so many things to do! Cooperative Extension has CATCH training available. It stands for Coordinated Approach to Child Health. It is designed to do in classrooms, gyms and playgrounds. It is perfect for celebrations. It has messages for healthful eating and lifestyle at the same time it gets kids up and moving. There are many perks to attending a training, please talk to her after this session to sign up!
Many of your Phys Ed teachers have attended but it is just as useful a tool for the teachers to have in their tool box.

36. Extra Recess or Free Time
Non-food Ideas
Games or Crafts
Dance Party
Extra Recess or Free Time
Show & Tell
Scavenger Hunt
Free Home-work Pass
It’s an Event!
Let’s explore some examples of non-food ideas that can be used for celebrations or rewards:
Games or crafts – ask parents to bring supplies for a game or craft project instead of food.
Dance party – allow the birthday child to choose the music and have a dance party in class.
To celebrate a class accomplishment, allow extra play time or recess time. At high school or middle school, allow extra free time or time in the gym.
Special show and tell as a celebration.
Themed scavenger hunt around the school
An event! Allow the child to wear a special sash and crown or carry a special item. For older grades, Recognize the student on intercom announcements or in newsletters or social media.
For class celebrations, allow the child being celebrated to choose special parts of the activity, such as the music, the physical activity or the book to be read. And you can use a menu here -a school enrolled in the Alliance Healthy Schools Program created a special birthday menu from non-food activities and sent it home with each child at the beginning of the year. The child and their parents chose their birthday activity for the year and turned it back in to the teacher so everyone knew ahead of time what the special celebration would include.

37. Pick the School Lunch Menu!
Foods & Beverages
Water, Milk or Juice
Fruit Smoothies
Fruits & Veggies
Yogurt Parfaits
Make Your Own Trail Mix
Whole-grain
Roll-ups
Pick the School Lunch Menu!
As mentioned previously, while the new USDA Smart Snacks guidelines only apply to foods SOLD, we recommend using those as a guide for celebrations and providing examples to parents. Our policy specifies that a healthy food option has to be included in every celebration.
Also, it’s important to distinguish that for celebrations it’s ok to offer healthier foods and beverages, such as those that meet Smart Snacks, but when it comes to foods as rewards, we only want to support non-food rewards and incentive. Offering any foods, even healthy foods as a rewards can create an unhealthy relationship and habit with food. The Alliance Model Policy includes language to address non-food rewards.
Let’s look at some examples of healthier foods and beverages:
Water, 100% juice, or low fat or non fat milk are good beverage options.
Smoothies (made with frozen fruit or vegetables)
Fresh fruit or vegetables – trays, salads or kabobs.
Canned or frozen fruit in water in100% juice or light syrup
Dried fruit with no added sugar are also great options.
Yogurt parfaits
Trail mix made of nuts or seeds and dried fruit
Roll-ups on whole grain tortillas
Remember, you can find a more comprehensive list at

38. OTHER TIPS FOR CELEBRATIONS
Seasonal
Seasonal
Get Youth Involved!
Get Youth Involved!
Plan a Menu
Plan a Menu
Food Service
Food Service
CLICK – use seasonal themes for celebrations. Lots of ideas on Alliance for a Healthier Generation Pinterest page!
CLICK – When you get kids involved in the choice and the activities they get more excited. They can create their own healthful yogurt parfait!
CLICK – Take example lists and create a menu that is sent home with students and allows parents and students to choose together the healthy items they will bring for a celebration. Even better, let youth put the menu together! Again refer to the AFHK, AFHG Pinterest page! And the website! And refer Parents there!!
CLICK – ask the foodservice department at your school or district to help provide healthy snacks and beverages. The district is able to do this for a small cost.

39. WHAT CAN YOU DO? Parents Promotion Policy
So what can you do?
There is a section in your district wellness policy regarding celebrations and fundraisers. Share these policies and inform parents about Smart snacks.
CLICK
Promote the policy change on the school’s website, in newsletters, on bulletin boards, during wellness fairs or on social media. Invite the Onondaga County Health Department and Cooperative Extension to parent nights or wellness fairs at your school and we’ll do the education and promotion!
Provide letters to parents explaining the policy around celebrations and why it is being implemented. Explain that only foods and beverages that meet the USDA Smart Snacks in School nutrition standards or non-food celebrations will be allowed and only non-food rewards. Provide parents with examples. And don’t forget to explain the policy to students and staff.
Don’t be afraid to over-communicate any new changes at staff meetings, parent open house, any opportunity to remind folks of the policy is a wise idea.
Policy

40. Non-Food Celebrations Healthy Snacks & Beverages
PROVIDE EXAMPLES!
Non-Food Celebrations
Healthy Snacks & Beverages
Pinterest
Share!
It is important to provide parents with examples to go along with the policy to help them change their mind-set around traditional celebrations.
If your policy only allows healthy snacks and beverages, provide them with some examples of healthy foods and beverages.
CLICK
Provide examples of non-food celebrations. At you can find examples of each of these.
Encourage students and parents to think outside of the box and encourage creativity. Find easy celebration ideas on social media sites, such as Pinterest. The Alliance has a celebration Pinterest board that parents can check out.
Encourage parents and staff to share ideas. Perhaps the PTO can keep a running list of easy, creative celebration ideas. Create your own school Pinterest page to get parents to buy in, have parents and students submit their ideas!

41. Survey, Promote, Share!
Offer surveys for youth and staff. Keep soliciting feedback form parents and students. It not only gets them reminds them of the changes it can help get them involved.
Over-communicate these new changes. Share on newsletters, bulletin boards, staff memos, meetings or s. Remind folks why you are doing this, to set a good examples as role models for the youth you serve.
One of the most important steps is to share the great work you are all doing! When someone does something well, like hosting a healthy celebrating, sharing a new recipe, give them acknowledgement for supporting this new practice. Announce their accomplishment during a staff meeting, thank them in a , recognize them on a bulletin board or facebook page! Say thank you for helping us with healthier celebrations!

42. Let the Alliance help you stay on track!

43. HealthierGeneration.org