1. Hyundai 2016 solutions
January 21, 2016

2. RETENTION+

3. INTEGRATED MODEL CENTER
Boost shopper interest by elevating KBB.com content for intenders
Editorial-driven revamp of Hyundai’s New Car model hubs, surfacing need-to-know information for model intenders
Replaces the current price- focused experience for Hyundai model shoppers
Includes uniquely integrated placements to showcase brand assets and messaging
Mocks are concept only. Actual design and layout of product is subject to change upon production.

4. INTEGRATED MODEL CENTER
Boost shopper interest by elevating KBB.com content for intenders
Mocks are concept only. Actual design and layout of product is subject to change upon production.

5. MODEL PAGE VIDEO BILLBOARD
Inject the excitement of Hyundai throughout the research process
Upgrades to the pricing paths for Hyundai models, including prominent Billboard and clickable Wallpaper
Available for New Car pricing paths
Billboard enabled for rich media and/or video
Mocks are concept only. Actual design and layout of product is subject to change upon production.

6. HYUNDAI OWNERS TRADE-IN EVALUATOR
Maintain loyalty by introducing a new Hyundai at a realistic price
Custom Half Page showing the cost of a new Hyundai after a current owner trades- in their vehicle
Includes MREC presence throughout valuation path, with the Half Page appearing on the final pricing page
Owners can also change variables like interest rate to calculate a more accurate new Hyundai cost
MRECs along the path included
Mocks are concept only. Actual design and layout of product is subject to change upon production.

7. DECISION DRIVER
Retain local shoppers with timely access to next-step tools
DMA-targeted MREC located throughout the pricing path
Enabled to contain unique rich media, such as dynamic dealer maps
Ensures presence of regional messaging throughout Hyundai intenders’ model pricing research
Mocks are concept only. Actual design and layout of product is subject to change upon production.

8. SEGMENT TRAFFIC ACQUISITION

9. CONQUESTING TOOLBAR
Precision target the ideal audiences for Hyundai comparison content
Persistent unit on the left side of the site’s lower toolbar
Targeted to specific competitive model shoppers
Send shoppers to Hyundai’s comparison pages and show Hyundai’s many advantages
Mocks are concept only. Actual design and layout of product is subject to change upon production.

10. USED CAR API COMPARISON SHOPPING TOOLS MODULE
Validate Hyundai advantages to competitive owners and shoppers
Custom SHOPPING TOOLS MODULE (STM) leveraging new API tool to improve creative relevance
Located in line with main page content throughout the pricing path
Ideal for showing a favorable Hyundai comparison against the competitive vehicle being researched
Mocks are concept only. Actual design and layout of product is subject to change upon production.

11. USED CAR API COMPARISON SHOPPING TOOLS MODULE
Validate Hyundai advantages to competitive owners and shoppers
STM appears throughout the Used Car Shopper path
Using KBB.com API, automatically populates the vehicle being priced
Prominently displays Hyundai vehicle
KBB.com API pulls in a specific data point for comparison
Clicks-through to vehicle’s pricing page or Hyundai site 1 1 2 3 3 2 4 4 5 5
Mocks are concept only. Actual design and layout of product is subject to change upon production.

12. OWNERS CONQUESTING SHOPPING TOOLS MODULE
Entice competitive owners early with key strengths of a new Hyundai
Native unit consisting of Hyundai model photo and 3 reasons to consider Hyundai
Targeted to owners of competitive vehicles and integrated in each page’s content flow
Link sends users to Hyundai’s site to explore more
Mocks are concept only. Actual design and layout of product is subject to change upon production.

13. OWNERS CONQUESTING TRADE-IN EVALUATOR
Attract competitive owners by introducing a new Hyundai at a realistic price
Custom Half Page showing the cost of a new Hyundai after a competitive owner trades-in their vehicle
Includes MREC presence throughout valuation path, with the Half Page appearing on the final pricing page
Owners can also change variables like interest rate to calculate a more accurate new Hyundai cost
MRECs along the path included
Mocks are concept only. Actual design and layout of product is subject to change upon production.

14. SEGMENT MOBILE MARQUEE
Evoke emotion among segment shoppers with a large visual canvas
Rich media mobile banner providing an immersive, full- screen experience
Upon user-initiation, banner expands to show messaging and CTA overlaid on a brief video clip
Targeted to segment shoppers on smartphones
CTA sends users to Hyundai’s mobile site to learn more
Brief video clip plays in background
Mocks are concept only. Actual design and layout of product is subject to change upon production.

15. SALES + Launch events

16. NATIVE HOMEPAGE PACKAGE
Drive more attention and boost awareness with native integrations
High-profile package consisting of uniquely integrated sponsorships
Includes sponsored placement in the Homepage Rotating Content Module and native Owners HP Takeover
Homepage Rotating Content Module is one of KBB.com’s most effective traffic drivers for site content
Homepage Rotating Content Module
Owners Homepage Takeover
Mocks are concept only. Actual design and layout of product is subject to change upon production.

17. NATIVE HOMEPAGE PACKAGE: Homepage Rotating Content Module
Prominent homepage placement within a native site experience
Sponsor occupies third slot in Rotating Content Module and takes over the main header space above when selected
Large sponsor photo
Sponsor copy and link to OEM site with native look and feel 1 2 3 2 1 3
Mocks are concept only. Actual design and layout of product is subject to change upon production.

18. NATIVE HOMEPAGE PACKAGE: Owners Homepage Takeover
Highlight multiple messages to potential shoppers at an early influence point
Native billboard design resembling the Homepage Rotating Content Module and completely owned by Hyundai
Seamless inclusion of multiple messaging opportunities via tabs
Clickable wallpaper
MREC included 1 1 3 2 2 3 4 4
Mocks are concept only. Actual design and layout of product is subject to change upon production.

19. TOOLBAR + VIDEO OVERLAY
Generate video views with a highly visible entry point across KBB.com
Persistent unit on the left side of the site’s lower toolbar
Launches an overlay featuring Hyundai video upon click
Targeted to undecided shoppers across KBB.com
Shoppers can click video to learn more on Hyundai’s site
Mocks are concept only. Actual design and layout of product is subject to change upon production.