1. SPONSORSHIP

2. Learning Outcomes
Consider the range and scope of sponsorship for individuals, teams, sports and sponsors.
Advantages and disadvantages of sponsorship
The types of sponsorship that are acceptable and unacceptable.

4. What is sponsorship?
Sponsorship is the financial or material assistance by a private business
In return the business receives publicity through the performer they sponsor
Key terms:
Logo – the badge or emblem of the company
Endorse – giving approval or support to something

5. Advantages to the performer/individual
Equipment
Clothes
Money payments
Accommodation/Travel costs
Concentrate on sport without financial worry.

7. ADVANTAGES TO THE SPORT OR EVENT
Example of London Marathon

9. ADVANTAGES to the SPORT
More money to improve the event – organisation of London Marathon
Prize money increased
Image of sport can be improved
Improve standard of performance
New and minority sports can be introduced

10. Advantages to the Sport
E.g. Football
More money into football
Increase prize money for competitions e.g. Premier League
Increase wages for players
Best players come to Premier League
Increase in performance
Increase profile of sport

11. Advantages to the Sponsor
Financial Gain
Healthy Image
Advertising
Tax relief

12. Disadvantages
Sponsors may ‘take over’ the sport and start to dictate rule changes, clothing requirements, timing of the event.
Sponsor can withdraw support from individual/team/event ie. Tiger Woods lost millions of pounds in sponsor deals due to infidelity.
Minority sports find it difficult to attract sponsors.

13. Unacceptable Sponsorship
Tobacco firms-encourage people to smoke which is a health risk
Alcohol firms- encourage underage drinking/alcohol abuse which is dangerous
Junk food encourage unhealthy eating.

14. Plenary
1. Describe using an example how sponsorship might be considered a disadvantage to running or organising an activity (3)
2. State 2 disadvantages to the performer of sponsorship (2)

15. PLENARY- Exam questions
Describe 3 ways in which sponsorship can be provided to the performer (3)
State 2 advantages that sponsorship might have on the sport? (2)
Describe a situation where it is difficult to obtain sponsorship (1)
Describe using an example how sponsorship can be an advantage an help to increase participation (3)