1. PORT MELBOURNE FOOTBALL CLUB IN SEASON 2017
SPONSORSHIP PROPOSAL

2. Overview * Victorian Football League (AFL Victoria)
Port Melbourne Football Club Sponsorship
Media
VFL Telecast Numbers
2016 Channel 7 televised games
PMFC Further Opportunities
Current PMFC Partners
Promotion
Benefit Summary
Proposed Term and Investment
Summary of the 2016 VFL Season

3. AFL Victoria
AFL Victoria is the state-level sport governing body for Australian rules football in Victoria
The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’
AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria, providing enjoyment and well being within an inclusive environment
Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, VWFL and all the Victorian metropolitan and country leagues
The same number of people attend Victorian community football each week as a round of AFL matches
The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in Victoria and has been running since 1877

4. Port Melbourne Football Club – Sponsorship - 2016
Designations:
Platinum Partnership Sponsor of Port Melbourne Football Club
Partnership Sponsor of Port Melbourne Football Club
Assets:
Total home game attendance (7) games for 2016 – 10,122 patrons
Total VFL Final’s attendance (6) games for ,565 patrons
Signage at all PMFC home games including telecast games and VFL Final Series
Port Melbourne Channel 7 telecast home games at Port Melbourne in 2016 (2)
Port Melbourne Channel 7 telecast away games in 2016 (3)
2016 VFL Final Series telecast by Channel 7 at Port Melbourne (6 games)

5. Port Melbourne Football Club – Media
In x 3 hour broadcast on Channel 7 (Audience figures on next page figures courtesy AFLV & Channel 7 Television)
In x 3 hour broadcast on Channel 7 (VFL Final Series)
In 2016 signage featured in Channel 7 pre-game interviews
advertisement in Weekly VFL Record featuring company brand (4,000 editions per week)
branding, advertising and editorial on PMFC website with links to VFL and VFL Club websites
website link on PMFC website
Radio station coverage – Community Radio (e.g. Casey Radio, SEN, 3WBC, VFL Radio)
Herald Sun and The Age provide coverage to AFL Victoria’s premier competitions
Leader and Weekly Community Newspaper coverage in relevant areas
Port Melbourne Football Club Facebook & Twitter pages

6. Victorian Football League – Telecast Numbers
 VFL 2016:
Average
Peak
Regular Season (PMFC- 5 games)
232000
392000
Elimination Finals (at NPO)
201000
288000
Semi Finals (at NPO)
220000
341000
Preliminary Finals (at NPO)
230000
316000
Grand Final (at Etihad Stadium)
266000
396000

7. 2016 Channel 7 Games
Round 1: PMFC v Port Melbourne (45K avg / 62K peak)*
Round 4: PMFC v Williamstown (51K avg / 75K peak)*
Round 13: PMFC v Windy Hill (51K avg / 96K peak)*
Round 14: PMFC v Port Melbourne (37K avg / 77K peak)*
Round 21: PMFC v Whitten Oval (48K avg / 82K peak)*
Elimination Finals: Geelong v PMFC (130K avg / 170K peak)*
Port Melbourne v PMFC (71K avg / 118K peak)*
Semi Finals: Williamstown v PMFC (64K avg / 109K peak)*
Footscray v PMFC (156K avg / 232K peak)*
Preliminary Finals: Collingwood v Footscray (121K avg / 167K peak)*
Casey Scorpions v Williamstown (109K avg / 149K peak)*
* Channel 7 viewing figures

8. Port Melbourne Football Club – Further Opportunities
 Opportunities for 2017 and beyond:
Regional event opportunities for matches in
Casey and Ballarat (subject to VFL Fixture)
Match day Promotions (e.g.. Distribute Company Advertising Material)
Themed Round (e.g Round 11 – Frank Johnson Tribute Day)
Sponsor the Club’s Property Vehicle – all away games
PMFC database communication
PMFC partner networking
PMFC match day functions (e.g.. President’s Luncheon, Ladies Day)
PMFC Free Game Day admission for staff and guests

9. Current Port Melbourne FC Platinum Partnerships
Port Melbourne Football Club Platinum Partnership Sponsors

10. PARTNERSHIP SPONSORS

11. PARTNERSHIP SPONSORS

12. - Promotion Signage – Option 1
fence sign 3600 mm x 900 mm - $1, GST
Signage – Option 1A
* Fence sign 4800 mm x 900 mm - $2, GST
Signage – Option 2
Billboard signage - $4, GST
Signage – Option (Option 3)
$5, GST
Signage – Option 1A + 2 (Option 3A)
$6,000 + GST
NEW QUAD PANELS
Single panel on
Billboard 5.4 m x 2.4 m
Size 2.7 m x 1.2 m – only 4 available
$2, GST

13. Benefits Summary Designations
Partnership Sponsor of the Port Melbourne Football Club
Branding
Arena signage (unlimited positions available)
Billboard signage (subject to availability)
Company logo displayed on LED Electronic scoreboard at all games played at North Port Oval
Website link to PMFC website
Port Melbourne Football Club Facebook & Twitter promotions
Signage provided FOC, signwriting at sponsor’s cost
Port Melbourne Football Club
Port Melbourne Football Club to circulate all advertising material via electronic media
Port Melbourne Football Club to make available club promotional material i.e. team and individual photographs, club memorabilia , playing and coaching staff
Media
Channel 7 telecast games
VFL Football Record
Community Radio