1. Travels with Children
Shannon Morneault

2. Preparation is essential with children!
Traveling is increasing throughout the years.
Used to be for the wealthy by now is affordable enough for everyone.
This change in economy is causing parents to now have to have extra preparation for long travels with children.
Travels with children offers products that will help ease the stress of travel with children.
Tip, blogs, comment sections are provided to get customer feedback and allow customer relationships to grow

3. How will I make money? Sole proprietorship
The main source of income will be through sales.
Will encourage clear communication between staff and movement to ensure profitable company.

4. Goals, Objectives, Strategies
Have a profitable 1st year
Build strong brand name, train employees, have net profit
Customer Orientated Website
Positive relations, encourage customer feedback, conduct focus groups, attract customers to become loyal customers
Accessible Webpage
Attract a variety of customers, interactive webpage, abandoned cart
Effective Advertising.
Promote brand and products, conduct market research
Market research to analyze data to see where Advertising is being clicked on more often, analyze which products are more desirable and use those in Advertising

5. Competition Competition consist of mainly small businesses.
The only expectations are companies like eBay and Amazon that provide any product you want.
My products are unique and will attract customers to my webpage
Products include soothing lotions, drops, toys to amuse young children, portable swings/ playpens, play mats with inflatable edges, travel size water purifiers, bottle warmers, organized travel bags, disposable changing table pads, travel packs,etc.
My site will act as a one stop for any parent to come and access whatever product they want to meet their needs when traveling with children.

6. Marketing
There is an increase in this market, traveling with children.
Families are taking more long trips for vacations with family and friends, work related, etc.
Facilities are become more affordable for the average family to travel
Wifi is used everywhere, and makes it easy to work and travel
Accommodating for children in airports is starting to occur. (playrooms)

7. Price, Product, Place and Promotion
Price: Prices will vary depending on what product is bought. My prices will be affordable to attract customers.
Product: My products will be safe, affordable, and beneficial to customers. Customized travel packs and unique products will attract many customers
Place: Products will be sold online. As the business grows this could expand to become a store, or products sold, in airports.
Promotion: Advertising would be bought on other webpage

8. Value Chain
My business will have a warehouse with an office area attached, which will include finance/accounting, human resources, technology development, etc.
Target Market: Parents, Grandparents, Guardians, etc.
Purchase of supplies: Supplies will be bought in bulk from other companies, with the exception of some unique products that will be made in the warehouse.
Market and Sell: I am going have a strong focus on Advertising as the business starts up and grows.
Deliver: Products will be shipped from store, using UPS, and sent directly to customer homes
After sales service and support: 24 hr call center. Management will anayzle customer concerns and fix any problems that may arise in timely manor.

9. Technology hardware, software and security
Quickbooks: to organize business data about customers, employees, inventory, etc /year
To help my e-commerce I will use big ecommerce / year
Hosting: My business will use 1and1hosting. This will help my needs with storage of business information /year
Anit virus: Norton / year
I will have general and cyber liabilities. Cyber liabilities is an extra layer of protect against fraud and scams / year

10. SWOT analysis Strengths:
Offers products that are unique and will be desirable to the target market.
Well managed and organized business that leaves customers satisfied with their product and service, 24 hour telephone service.
Products will be cost efficient, and have lower shipping costs compared to similar products.
Blogs, tips, comments will encourage customer interaction
Weaknesses:
Startup costs will be expensive.
No brand name, so startup will be slow. People will not recognize my products.
No patent, allow other companies to come up with similar products.
Opportunities
- Plenty of room for growth. My business will start as an online. Future goals might be to expand to a store, or to airports.
- New uses for products. Getting customer feed back with allow me to understand what products are desired.
- Use of marketing and advertising to boost my business.
Threats:
-Competition: other companies could create similar products and innovations, for example amazon, eBay.
-Seasonal traveling: There are times of the year that people are more likely to travel with children.
-Economic slowdowns will slow down the ability for people to travel.

11. Conclusion
Travels with Children will provide parents, guardians, and grandparents essential products to make traveling with young ones easier.
The ultimate goal is to satisfy our customer, making their experience with Travels with Children memorable.
Products will be affordable, convenient, and exactly what you need to make your trip less stressful.