1. Advice to parents, teachers and guardians on how kids can Stay Bright this winter

2. Why is road safety important for children?
Pedestrians and cyclists are the most vulnerable participants in traffic
Kids are particularly vulnerable as they are smaller and therefore less visible for motorists
Kids can find it difficult to judge car speed and distance
By not wearing reflective gear in reduced visibility conditions, kids are letting go of control and handing over their safety to strangers driving on the road – it is important to make sure that they stay in charge of their safety
In autumn and winter months when nights are longer and weather conditions can result in reduced visibility on the road, it is especially important that kids look out for themselves

3. How can kids stay safe on the road?
As pedestrians:
Always look both left and right when crossing the road
If there is no sidewalk and if they are alone or not many, then keep to the left side of the road, facing traffic (on the right side in the United Kingdom and Ireland).
If they are in a big group, walk on the right side of the road with first and last person holding a flashlight (on the left side in the United Kingdom and Ireland)
If there is a sidewalk, walk on the sidewalk as far away from traffic as possible
Always cross in safe areas, on crosswalks where visibility for both the child and the approaching cars is good, do not run on the sidewalks or while crossing a road
Wear bright, reflective or fluorescent clothing and accessories when walking in traffic
At night, they should make sure to wear bright clothing and have enough reflective materials to ensure that cars can see them just as well as they can see the cars

4. How can kids stay safe on the road?
As cyclists:
Give appropriate hand signals and gestures so all participants are aware of the cyclists’ intentions
Keep to the right of the carriageway (to the left in the United Kingdom and Ireland)
Wear white or light coloured protective gear such as helmets, knee or elbow pads
Wear bright or fluorescent clothes and reflective vests/accessories
Ensure they have clean and functioning white/yellow light at the front and a red light and reflector at the back of the bike
Check that the rims of the wheels and pedals also have reflective parts
Make sure that the bike is in good working order and has a functional bell and working brakes
While turning left (right in the United Kingdom and Ireland) make sure to stay on your lane, taking a trajectory shortcut makes you vulnerable to opposite flowing traffic

5. Is that enough?
In most European countries clocks go back in October, days get shorter, and weather conditions get worse, resulting in significantly reduced visibility. Even if a kid respects traffic rules they are still at greater risk: Just because a kid can see a car coming it doesn’t mean that the driver can see the kid in the dark

6. Remember! It is just as important for kids to be seen as it is for them to see other participants in traffic Staying visible on the road means that kids stay in charge

7. Recruit older pupils to take part in school ‘safety ambassador’ programmes whereby they can help younger pupils on their way to-from school