1. Web 2.0 and Business Session 4 & 5
Innovation using IT from the entire value chain perspective
Social Media impact on Businesses
Challenges and Impacts of Mobility (in manufacturing , Service ,and other industries e.g. healthcare, Hospitality, etc.)
Mobile Commerce

2. Social Media impact on Businesses

3. Cases of Interest Maersk Group Social Media Case:
GE Customer Success :
Philips Social Media Marketing Review 2013:
KLM #happytohelp
KLM surprise
Oreo 100th Birthday Daily Twist
Vodafone “Ghita - The Social Shepherd"

4. Mobility :Unwired Enterprise

5. Mobility Evolution
Mobility 1.0 – basic connectivity. Early mobile devices were used primarily to make phone calls. During this period, the devices were typically large handsets with limited functionality and uncertain reliability.
Mobility Digital networks (called 2G) enabled a popular new capability: text messaging via the short message service (SMS). The use of SMS has grown substantially around the world since its inception.
Mobility 3.0 – the unwired enterprise. - enabling a mobile workforce to access critical business data and applications anytime, anywhere, and on any device.

6. Assessing the Business Impact of Mobility
Mobilizing employees
Execute basic tasks quickly
File time reports and travel expenses from their phones.
“Data on the go” can empower employees in the field with fast access
to information from real-time shipping status to the latest sales figures
Creating new consumer channels
Greater use of location-based services and augmented reality
Increased price transparency
Using mobile devices like cash
Marketing with mobile coupons
Mobile Device Management :- MDM is an industry term for the administration
of mobile devices, such as smart phones, tablet computers, laptops and desktop
computers
Mobilizing Employees : It is easy to identify the benefits of a mobile workforce. Both worker efficiency and effectiveness improve as employees are able to quickly execute basic tasks such as filing time reports and travel expenses from their phones. And “data on the go” can empower employees in the field with fast access to information from real-time shipping status to the latest sales figures.
Increased price transparency: Because getting the customer physically in front of the product is no longer enough to ensure a sale, price transparency threatens to erode these traditional competitive advantages. Mobile applications such as RedLaser, ShopSavvy, and TheFind enable customers to research prices from any location
Mobilizing the enterprise systems to empower enterprise workforce with mobile devices to execute their day-to-day activities anywhere, anytime
Providing the workforce with real time accessibility to business/time critical data
Better coordination / collaboration between employees for improved productivity and decision making process
Execute business operation on the move like approval based workflow tasks etc.
Get competitive edge by enabling mobile users to perform
Digital signature capturing
Payment Processing
Inventory/ Stock Management
Real time dashboard based apps tracking critical business operations
Source: Enterprise mobility Service offerings, Emerging technologies

7. Mobility in Logistics Business Area Business Function
Mobile App Opportunity
Benefit s
Overseas Transportation
Truck Booking
Track Truck Booking – Factory to Ports movements
Better planning on pending products
Timely action for additional details required
View of outstanding bookings and issues associated
Shipment Tracking
Shipment Schedule Tracking – Foreign ports to US ports movement
Review of dates proposed by ocean carrier
Providing comments for expedited action
Domestic Transportation
Yard Management
Yard Management – Effective usage of dock station
Real-time synchronized dock slots data
Eliminating manual allocation paper chart
Distribution Centre
Inventory Dashboard
DC Inventory Dashboard – Real time Transactions
Real-time visibility of inventory transaction
Accurate and up to date inventory data

8. Impact of Mobility in Supply Chain Management Process
Warehousing & Distribution Management Process
Improved throughput, productivity, and elimination of out of stock issues through process automation
Real time inventory visibility leading to better inventory optimization and asset utilization
Reduction in errors, cost, and handling time
Efficient returns management
Decreased usage time and hence wear and tear of material handling equipment
Increased order and shipping accuracy, and decreased packing cost
Improved order fulfilment, vehicle utilization and driver productivity leading to better customer satisfaction
Longer asset life cycle, reduced total cost of ownership and increased return on investments
Transportation Management
Cloud based tracking
Cloud based real time availability of SCM data and synchronized systems

9. Impact of Mobility in Retail
Online Shopping
Point of Sale
CRM
Inventory
Store
NFC based payments
Debit and credit card transactions
Customer profiling
Real time SKU level
Label printing
Debit and Credit card transactions
Store associate helper
Response Monitoring
Product locator
Business reporting
Mobile purchase applications
Location based services
Latest product reminders
Real-time analytics
Mobile store locator application
Automated refill reminders
Inventory search
Automated order refilling
Budget calculator
Location tracking
Distributed Order Management
Social Media Support

10. Mobile Technology Deployment Issues
Security and Compliance Issues
Issues in linking mobile platforms to existing databases
Cost over runs and budget issues
Longer deployment time
Change in project scope, enhancements during deployment
Complications in installation, management and support

11. Challenges The IT focus includes: The business focus includes:
Advanced security and device management
Security, data latency, and device proliferation
The IT focus includes:
Create – Empowers you to build compelling mobile applications using standard, integrated development environments (Eclipse and Visual Studio)
Control – Allows businesses to manage and secure mobile devices with full confidence
The business focus includes:
Connect – Enables your users to communicate and interface with data source and applications
Consume – Allows your users to use the mobile applications from the device of their choice

12. Cases Mobility in Healthcare : Mobility in Retail :
Mobility in Retail :
Mobility for Field Service Professionals :
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Mobility in Logistics