1. The Campus Community April 20, 2017
SEM Workshop Celebrating Achievement and Looking Ahead Wichita State University
The Campus Community
April 20, 2017

2. Agenda for Today Looking back at SEM Year 1 Achievements Looking forward at what still needs to be done YOU are the presenters!

3. The SEM Workshops: Covering the SEM Pillars
We will help grow enrollment at WSU
We will effectively promote WSU
We will better serve all students at WSU
We will enhance our students’ college experience

4. SEM Year 1 Achievements
·         Received approval for the SEM plan by PET and presented to Campus Community
Goal 1
·         Appointed Rick Muma as senior AVP for academic affairs and strategic enrollment management
·         Established a SEM working group
·         Launched a SEM website (
·         Conducted monthly SEM workshops, retention surveys, faculty/staff workshops
·         Appointed recruitment and retention faculty fellows
·         Established enrollment goals in each college
·         Conducted a marketing strategy workshop for enrollment growth

5. SEM Year 1 Achievements Goal 2
·         Shifted scholarship merit dollars to need-based aid
·         Launched Shocker Reconnect scholarship program to reach out to recent students who left the university
Goal 3
·         Shifted first-year advising to a new OneStop model and facility
·         Developed and launched a “push registration” system for FY students
·         Increased marketing to transfer students
Goal 4
·         Added three regional recruitment reps to OK, TX, and KCMO
·         Expanded relationship marketing efforts (i.e., personalized welcome video)

6. SEM Year 1 Achievements
Goal 5 · Expanded non-degree for-credit initiatives (e.g., badges, short-courses, workshops) · Surveyed area employees to identify training needs · Increased for-credit offerings to senior citizen Goal 6 · Identified new degree and certificate programs/options to launch AY (e.g., BAA in Media Arts, BS Homeland Security, BS, Eng Tech – Cybersecurity, BA Teacher Apprentice Program, certificate in music performance) Goal 7 · Increased online programs to over 20 · Expanded enrollment in online programs by 140%

7. SEM: Looking Forward What do you like most about the SEM Plan?
What could be improved about the SEM Plan?
What other initiatives should be considered?
After you have a chance to discuss at your tables, we will solicit your thinking for the whole group.
Please be sure to complete the form on each of your tables.