1. Holland as a Business Destination1
Holland as a Business Destination
Name: Jeroen Kelderhuis
Date: 25 February 2015 1

2. Holland: a good investment2
Holland: a good investment 2

3. 3
Source: Amsterdam Airport Schiphol
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4. 9.000 Foreign Operations & Counting
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Source: Roel Backeart
9.000 Foreign Operations & Counting
Growing economy
Strong local, internationally oriented sectors
Infrastructure for international trade, innovation and collaboration
Ranked highly on issues such as business environment and logistics performance 4

5. 5
Source: Europe Container Terminals BV Rotterdam
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6. A Bird's Eye View of the Economy
GDP was €607 billion in 2011 and the economy grew 1.4 percent
The average annual inflation rate between 2006 and 2011 was 1.7 percent, the second lowest in Europe
The rate of unemployment in the Netherlands is one of the lowest in Europe
International trade remains very high
The fifth-largest exporter of goods in the world
The ninth largest foreign investor in the world in 2011 6

7. Source: DHV 7 7

8. Proof of the Pudding (1/3)
Electronics nanotechnology and embedded systems
Life sciences human health, strong R&D
Chemical industry specialty chemicals, novel materials
Delta technology flood protection, hydraulic engineering
Water technology sanitation and agricultural purposes 8

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Source: © PHILIPS, DSM, DHV, Rijkswaterstaat 9

10. Proof of the Pudding (2/3)
Food the world’s second-largest exporter of agricultural products
Flowers genetics, greenhouses, growing, auctioning
Environment soil remediation and environmental advice
Maritime shipyards, luxury yachts, suppliers
Infrastructure land reclamation, coastal design 10

11. Agri-Food: the Dutch Growth Diamond11

12. Crucial Pillar of the Dutch Economy
Agri-food industry is among the top three contributors to the Dutch GDP
Responsible for a proportionally greater share of national industrial production than in any other EU country
Qualified by the Dutch government as a ‘top sector’ (priority sector)
Facts & figures:
€ 48 billion in added value, almost 10 % of Dutch economy and employment
Work for 660,000 people (directly and indirectly)
Growth despite economic crisis: € 72.8 billion exports in 2011 (+ 9%)
4 main branches:
primary food production (11% of added value of sector)
food processing and ingredients industry (19%)
suppliers (27%)
distribution, retail and the 'out of the home' food sector (40%)

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Source: Energising the Future 13

14. Leading International Position
The Netherlands has the strongest agri-food sector in the world
World-class players in all segments of the agri-food chain
Holland is the world's second largest agri-food exporter
4 of the world's top 40 food and beverage companies are Dutch
Dutch agricultural entrepreneurs are front runners in efficient and sustainable production systems and processes
Strong export positions in Europe (e.g. in meat, dairy, fruit & vegetables, sugar, animal feed, sweets)
The Netherlands is the number 1 innovation region in agri-food
Global leading position is reinforced by geographical position at the heart of Europe and Dutch expertise in transport and logistics
Global challenges meet Dutch expertise and R&D

15. The Dutch horticultural and starting materials sector
Name:
Date: 15 15

16. Source: Keukenhof 16 16

17. The horticultural sector in the Netherlands
One of the largest players on the world’s horticultural market
Force to be reckoned with internationally
Important contribution to Dutch prosperity (economy and well-being)
Centred around greenport clusters
Intensive sharing of knowledge and cooperation
Six main horticultural areas (greenports)
Westland
Aalsmeer region
Duin en Bollenstreek
Boskoop
North of Limburg / region of Venlo
North of Noord-Holland 17 17

18. A few interesting facts & figures
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Source: FloraHolland
A few interesting facts & figures
Horticulture accounts for 37 percent of Dutch agricultural production
In 2011, total horticultural production amounted to €12.5 billion
Exports of €16.6 billion
Imports of €9.1 billion
Responsible for 16 percent of surplus in Dutch BOP
29,834 businesses in the sector
Employs a total of 300,550 people 18 18

19. Source: Incas3 - Deborah Roffel, Keukenhof, Feadship, Witteveen+Bos19

20. Proof of the Pudding (3/3)
Automotive world-leading 1st and 2nd tier suppliers
Gas Europe’s gas junction, 3 LNG ports
Oil global oil hub, chemical industry
Sustainable energy major investments in ‘new’ energy 20

21. Source: DAF, Rijkswaterstaat, Dockwise, Van Oord Dredging and Marine Contractors21

22. Business Environment Stable democracy Transparent legal systems
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Source: Amsterdam Toerisme & Congres Bureau (ATCB)
Business Environment
Stable democracy
Transparent legal systems
Favourable tax climate
International financial system
Flexible labour market
World-class R&D
Digital power
Solid education
Vibrant culture 22

23. Source: Bureau Voorlichting Binnenvaart
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24. Gateway to Europe Access to nearly 500 million consumers
Sending and receiving the world’s cargo in Rotterdam
Amsterdam, a vibrant hub
Connecting to Europe
Dutch leading in road transport
Rail being upgraded from Rotterdam to Germany
25,000 km of inland waterways 24

25. Supporting You All the Way
2525
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Source: NBTC – Jochen Tack
Supporting You
All the Way
Netherlands Foreign Investment Agency first port of call
NFIA services; advice, information and practical assistance, confidential, access to broad network, all free of charge
Offices in Europe, Asia, America and the Middle East 25

26. Source: Netherlands Enterprise Agency
2626 26