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Published byMark Harrington Modified over 6 years ago
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GOAL: To build the SNAP customer based via incentives and education to a self sustaining population, that will continue to utilize the market for locally sourced foods and thus positive impact their families.
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Goals: Increase buy power for low-income Oshkosh area shoppers Increased fruit and vegetable intake for high-need customers Complement community outreach efforts such as Weight of the Valley Increase farmer revenue and helps build the Oshkosh market
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Doubles token purchases Up to $10 per person, Per market day
Tokens can only be used For fresh vegetables, fruit, Meat and fish.
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We track every aspect of the program
Oshkosh Saturday Farmers Market Data Collection: To customers ($ amount) Swipes (unique transactions) Plus (number of matches/$) From Vendors ($ redeemed) Individual Vendors (Sales per market/day) Unique SNAP clients (via Quest card last 4 numbers) We track every aspect of the program for every market day.
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Bonus 10 Fund / Discover the Market Account: $3,500
Bonus-10 Funding 2016 $5,000 – Oshkosh United Way $3,000 – JJ Keller Foundation $2,500 – Oshkosh Rotary Endowment Fund $ – Oshkosh Rotary Club $1,000 – Oshkosh Area Community Foundation $ 500 – Oshkosh Rotary Southwest $ 500 – Market Vendors Total: $12,500 Bonus 10 Fund / Discover the Market Account: $3,500
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2016 Bonus 10 Results 649 - EBT Swipes 584 – Bonus 10 Recipients
As of 649 - EBT Swipes 584 – Bonus 10 Recipients $6,330 - Bonus 10 $350 - Survey $30 - Double Bonus $990 - Discover the Market $7,700 - Bonus 10 Funds Distributed $8,935 – Total SNAP/EBT Funds Distributed
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Helping Build Awareness and Trial
Market Innovations 2016 Helping Build Awareness and Trial
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Silv Meet Me at the Market! Customer Welcoming & Retention Campaign
Silver Star Brands – 4-Imprint – Oshkosh Rotary Club
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Market Innovations 2016 Discover the Market Certificates:
$990 / 99 certificates redeemed 330 certificates awarded to children at the Oshkosh Area Food Pantry 30% redemption rate. Winter Market: 700 certificates to be awarded – goal 36% redemption rate, In cooperation with Oshkosh Area Food Pantry & Boys & Girls Club. Double Bonus Program – Supporting the Hub Coaching Program $30 / 3 certificates redeemed Market Survey Project $350 / 70 Surveys completed
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Market SNAP Recipient Survey
Survey – Elora Stacey – UW-Oshkosh Sociology Major Data – Ann O’Keefe – Fox Valley Technical College
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