1. Tina Beliveau, Realtor & CEO
The Beliveau Group of Keller Williams Legacy in Baltimore, Maryland
Facebook.com/Tina.Beliveau {personal}
Facebook.com/BeliveauGroup {business}

2. About The Beliveau Group
2016 Production:
$40 million settled volume
143 settled transactions
85% of our is business repeat/referral
We use Facebook to differentiate our marketing and elite customer service

3. Facebook Followers Describe Me As…
Creative
Inventive
Fun
Outside the box
Consistent voice - posting regularly
Well branded

4. Branding

5. My Facebook Followers Enjoy:
Invitations to & pictures of fun client events
Postings of houses for sale & houses sold
Pictures of new homeowners
Guess the List Price
Personal Stories

6. Settlement Photos
Tip: Tag clients, Realtors, settlement agents, etc.

7. Coming Soon Ad
Guess the List Price

8. Community
Service

9. Recruiting

10. VIP Client Treatment
Public Relations

11. Sharing Great
News & Results

12. Success Stories
Tip: Thank referral sources, and weave posts in to your farm or neighbors

13. Best Practices for Personal Profile
20-30% business content - maximum
Share your real life - kids, pets, major events, personal interests
People want to engage with a REAL person, not a neverending stream of real estate spam

14. Best Practices for Personal Profile
Keep it POSITIVE and NEUTRAL!
No polarizing topics – you’ll lose business
Track and acknowledge birthdays, life events, big news, sad news
I call clients, text them, write cards, and send flowers depending on the situation

15. Best Practices for Facebook Use
Use Friend lists to tailor your content to the right audience. This prevents over-saturation and unfollowing.
Categories: Clients, Close Friends, Family, Top Clients, Realtors, Lenders, etc.
Check Client’s/Realtor’s Facebook profile before connecting