1. 5 Ways
Instant Incentives are changing Market Research.

2. About our speaker Jignesh Shah
Rybbon: Incentives Management for Market Research
20 years in Technology & Marketing
Supported MR projects at WBA, SAP, Forward Financials and Balboa

4. Physical incentives are inefficient and expensive administrative burden
Hours wasted on
manual purchase, preperation and dispatch
tracking and tallying incentives against projects and clients
resolving errors and delays in delivery to participants
Unhappy participants due to delays
International incentives are hard
Insufficient tracking & visibility for audits & compliance
$7-$12
per incentive.
Opportunity Cost of not investing these dollars to grow your core business. +
More thoughtful gifts.

5. Quiz: How do you currently do incentives?

6. Digital Incentives E-Gift Cards Virtual Prepaid Digital Payments
Card-less Cash

7. How Instant Incentives Work
Buy
Send
Track
Project 1
Project 2 .
Project x
Branding & Customization
Management & Reporting
Survey / Participant Database Integration

8. 5 Ways Instant Incentives are changing Market Research
Slashing project management burden and cost
Speeding up research execution
Expanding Reach to Global Participants
Complying with regulations and audit requirements
Keeping Participants Happy

9. 1. Slashing Project Management Burden & Cost
Example: Administrative overhead (hours) to send 3,000 incentives per year.
75%
Mailing Checks
Virtual Prepaid by

10. Digital incentives eliminate manual, time consuming tasks
Buying Plastic Gift Cards
Material & Postage
Data Entry (Recipients list and rewards)
Bank Trips
Preparing and mailing checks
Tracking & reconciling cash or checks
Wrestling spreadsheets for project costs
Resolving delivery errors and delays

11. 2. Speeding up Research project execution
Organize & Send 1 or 1,000 rewards in minutes
Project 3
Load & manage recipient lists by Project
Add recipients on-the-go
Automate by integrating directly into survey and data collection systems. $ $ $ $ $
Project 2 $ $ $
Project 1 $ $ $ $ $
Great for qualitative research and multi-part studies! $

12. 3. Expanding reach to global participants
Virtual Visa Prepaid
Delivered by
Accepted in 150+ Countries

13. 4. Complying with Regulations & Audit requirements
Regulations. Example:
Internal Policies & Monitoring

14. 4. Complying with Regulations & Audit requirements
One portal for tracking all incentives
Detailed tracking of each incentive sent
Automate reporting by client, project and recipient ✓
Support Regulation Compliance ✓
Support Internal Policies & Monitoring

16. 5. Instant reward delivery = Happy Respondents
Immediate delivery
Any device
More respondent retention
More referrals 16

17. Offer respondents Speed and Choice
Susan, thank you for your participation. Please choose how you would like to receive your reward.
Receive a check by mail.
$50
Receive Now. No waiting.
Receive Now. No waiting.
Completes in days.
More thoughtful gifts.

18. Strengthen personal connection with customized reward experience
Reward arrives from your address
Present with your unique voice & messaging
Drive engagement, offer:
Sign up as panel member
Refer another respondent
Sign up for Newsletter 18

19. Quiz: How could Instant Incentives benefit you?

20. Meet Rybbon: Complete Incentives Management
One place for US & International Rewards
Incentives Management by Project
Instant Delivery by
Detailed Tracking & Reporting
API for integration

21. Q&A
Complete Incentives Management
See Demo: